Headline

MBA | GTM Strategy & Consumer Insights | FMCG & D2C Growth | Business Development

About

MBA professional with experience in Business Development, GTM Strategy, and Consumer Insights across FMCG, nutraceutical, and B2B markets. Experienced in market expansion, customer onboarding, and relationship management through on-ground market research across multiple Indian states including Rajasthan, Maharashtra, Delhi, Uttar Pradesh, and Madhya Pradesh. Worked closely with distributors, manufacturers, and corporate buyers to identify market gaps, understand customer behavior, and build long-term business relationships. Skilled in handling B2B sales conversations, coordinating with technical teams, and managing client requirements from inquiry to closure. Actively interested in FMCG, D2C growth strategy, brand positioning, and consumer psychology. I enjoy analyzing why consumers trust certain brands, how products create recall, and what drives purchase decisions in modern retail markets. Core Areas: • GTM Strategy • Consumer Insights • Market Research & Competitor Analysis • B2B Sales & Customer Acquisition • FMCG & D2C Strategy • Client Relationship Management • Brand & Category Analysis

Location

Pune District

Work experience

Business Development Executive at Intercorp Biotech Limited, Oct 2025 - Present · 9 mos, New Delhi, Delhi, India, Managed B2B customer relationships across nutraceutical, pharma, and ingredient markets while coordinating with manufacturers, distributors, and procurement teams. Conducted market research and customer mapping across multiple states to identify demand trends, pricing opportunities, and potential business expansion areas. Coordinated with customers, technical teams, and operations departments to resolve product queries, share specifications, and ensure smooth order execution. Supported customer acquisition and repeat business through consistent follow-ups, relationship management, and solution-based sales communication. Assisted in handling inquiries, quotations, product discussions, and commercial coordination for industrial and bulk buyers. Worked on understanding customer pain points, competitor pricing, and buying behavior to improve conversion opportunities and long-term client retention.

Associate growth at magicpin, Sep 2025 - Oct 2025 · 2 mos, Pune, Maharashtra, India, Focused on growth initiatives and client onboarding in a dynamic environment, successfully expanding the user/merchant base in the Pune market.

Summer Internship at ANAROCK, May 2024 - Jun 2024 · 2 mos, Mumbai, Maharashtra, India, Developed Market Expansion Strategies focused on channel partner recruitment and engagement within the Anarock Channel Partner Application. Successfully executed the Acquisition and Empanelment of Channel Partners, directly contributing to the growth of the firm's partner network.

Junior Account Manager at Shree Ganga Foods, Dec 2021 - Jun 2023 · 1 yr 7 mos, Mehow, Madhya Pradesh, India, Managed junior accounts and operational flow for a food manufacturing business, ensuring timely inventory levels and supply chain efficiency. Supported basic financial and HR functions, demonstrating foundational understanding of overall business operations.

Intern at Shree Ganga Foods, Sep 2021 - Nov 2021 · 3 mos, Hybrid

Education

Pgdm rural management, Welingkar Institute of Management

Bachelor of Business Administration - BBA, Business Administration and Management, General, Medicaps university