Headline

Senior Growth Marketing Manager | Retention & Lifecycle Marketing | Data-Driven User Growth | Martech & Personalization | B2C & Gaming

About

Growth marketing leader with 6+ years of experience in retention strategy, lifecycle marketing, and data-driven personalization across gaming, fintech, and SaaS. At Games24x7, I lead end-to-end new-user retention for the first 30 days, delivering +15% uplift in D30 LTV and +10% retention improvement through predictive churn models, DS-based personalization, and gamified onboarding experiences. I specialize in designing high-impact CRM programs, orchestrating cross-channel campaigns (push, SMS, email, in-app), and optimizing marketing spend for maximum ROI. Known for blending analytical depth with creative execution, I leverage martech tools (MoEngage, Clevertap, Branch, Google Analytics) and SQL-based insights to shape user journeys that boost engagement and loyalty. Specialities: Retention Marketing | Lifecycle Marketing | CRM Automation | Martech Implementation | A/B Testing & Experimentation | User Segmentation | B2C Growth Strategy | Data Analytics | Gaming Industry | Product Marketing

Location

Bengaluru

AI stack

claude code

cursor

opencode

claudecode

Work experience

Senior Marketing Manager at CoinDCX, Nov 2025 - Present · 10 mos, Bengaluru, Karnataka, India

Senior Marketing Manager at Games24x7, Apr 2025 - Nov 2025 · 8 mos, Hybrid, Leading new-user retention and growth strategy for India’s leading online gaming platform. Owned the 0–30 day user lifecycle, designing retention frameworks that improved D30 retention by +10% through predictive churn modeling and targeted interventions. Launched a DS-powered personalization engine for in-app challenges, boosting D30 LTV by +15% while reducing campaign spend by 50%. Created gamified onboarding & interactive tutorials, driving a 10–21% increase in early-stage user engagement. Managed a ₹5 Cr/month marketing budget, optimizing spend allocation across channels to maximize ROI and user conversion rates. Spearheaded an experimentation roadmap (A/B tests, multivariate experiments) to continuously refine retention campaigns and in-app experiences. Partnered with product and engineering teams to influence feature releases aligned with monetization and engagement goals.

Marketing Manager at Games24x7, Jun 2022 - Jun 2025 · 3 yrs 1 mo, Bengaluru, Karnataka, India

Marketing Manager at Chqbook, Apr 2021 - Jun 2022 · 1 yr 3 mos, Bengaluru, Karnataka, India, Led 3X growth in Monthly Active Users (MAUs), 5X growth in Daily Active Users (DAUs) & ~50% increase in monthly retention. Chqbook app was among top 20 apps in terms of User retention under fintech category. • Product Growth owner for Khata, Chqbook Insurance and Bill Payments • Formulated GTM strategies for new product launches of Current Account, Insurance, Bill Payments , Chqbook Khata • Lead various contests conducted on the app with focus on increasing retention, user activities and DAUs

Management Trainee - Marketing at Chqbook, Sep 2020 - Apr 2021 · 8 mos, Bengaluru, Karnataka, India

Manager Strategic Partnerships at Click Labs, May 2020 - Sep 2020 · 5 mos, Manage a set of partners through agreement consultation, onboarding, and other channel program activities to help channel partners grow their business Lead discussions with partners and prospects to define partnership models. Manage partnerships by coordinating closely with stakeholders Ensure business execution by recognizing activities and impact towards goals, and alter partnership/engagement model as required

Marketing Intern at Milkbasket, Apr 2019 - May 2019 · 2 mos, Project Title: Formulate and devise marketing strategy for Customer Acquisition and Customer retention Objectives: • Competitors analysis to identify current market standing of the organisation • Develop a marketing strategy supporting the strengths and opportunities of the organisation • Formulate a Customer Retention plan derived from the marketing strategy

Assistant Systems Engineer at TCS, Sep 2016 - Jun 2018 · 1 y 9 mo, Chennai

Education

Master of Business Administration - MBA, Marketing, Institute of Management Technology, Ghaziabad

Master of Business Administration - MBA, Marketing, IÉSEG School of Management