Headline

Content-led Growth | Organic User Acquisition | GTM & Growth Strategy | Audience Growth, Experimentation, Social & Community

About

I have worked on content and social as channels for audience growth and user acquisition. Most of my work has focused on acquisition through organic channels. I have worked on X and YouTube to improve visibility, grow communities, and contribute to outcomes like engagement, community growth, and participation. This includes reviving inactive channels, improving content performance, and building consistent output across platforms that led to measurable audience growth. Over time, I started focusing more on what happens after attention. Content on its own felt limited when it was not tied to user action. This led me to focus more on acquisition, funnels, and how content connects to business outcomes. I have not owned full growth or lifecycle yet, but I have worked close to the top of the funnel where content contributed to conversion and participation. I focus on how content performs in real environments. I work on packaging, hooks, timing, and improving reach and performance across platforms. I am comfortable working in fast-moving teams where content needs to drive response and not just output. I am now looking to move into roles closer to growth. This includes content-led growth, growth marketing, and GTM roles where content is tied to user acquisition and product adoption. I am particularly interested in tech, AI, SaaS, developer tools, and product-led startups.

Location

New Delhi

AI stack

notion

openai

perplexity

replit

Work experience

Social Media Strategist at Natural Eye Media, Dec 2024 - Mar 2026 · 1 yr 4 mos, Remote, Organic acquisition and demand generation through content-led channels for Web3 and developer ecosystem campaigns. - Revived an inactive X channel and scaled it into a demand driver, contributing to 84% community growth, 2,000+ ticket conversions, and 1.7M+ impressions - Built multi-country content operations across 6 regions supporting 2,000+ events and 120K+ attendees annually, improving output consistency and restoring X performance to 200K+ impressions, 92.87% retention, and 8.85% CTR - Built a Notion workflow to enforce a two-week execution cycle and remove coordination delays across teams

Coordinator at Quality Council of India(QCI), Apr 2024 - Dec 2024 · 9 mos, New Delhi, Content-led acquisition and campaign execution for public sector skilling and certification programs. - Wrote enrollment-focused copy for Gunvatta Gurukul targeting students and early-career professionals - Translated certification frameworks into user-facing content for program communication - Built campaign communication and assets for a POSH awareness rollout - Coordinated execution across internal boards and external vendors

Social Media Manager at Natural Eye Media, Apr 2023 - Jul 2024 · 1 yr 4 mos, Siliguri, Drove content-led acquisition and discovery across YouTube and X for Web3 media and education products. - Scaled podcast and YouTube into the top 10% globally in Tech & Finance, reaching 394K+ views, 1K+ first-week downloads, and 3.8M+ impressions - Launched a documentary campaign generating 110K+ impressions in 24 hours on X and scaling to 1.05M+ impressions on YouTube at 4.24% CTR - Improved content discovery through metadata and keyword optimization, driving 202K+ impressions, 32K+ views, and 868 hours of watch time at 6.7% CTR - Built a content and SEO workflow for the documentary that increased retention by 200% and subscriber growth by 150%

Social Media Executive at Buffalo Soldiers, Apr 2023 - Aug 2023 · 5 mos, Noida, Supported demand generation through content for cybersecurity, data privacy, and AI policy campaigns. - Owned content planning for DSCI across LinkedIn and X, translating complex topics into audience-facing messaging - Contributed to campaign engagement by aligning content with platform behavior and audience context - Coordinated cross-functional execution for an Omidyar-backed privacy initiative, helping move a year-delayed project to launch

Marketing Coordinator at Quality Council of India(QCI), Dec 2022 - Apr 2023 · 5 mos, New Delhi, Content and communication support for early-stage program rollout and awareness campaigns. - Owned LinkedIn and X content execution during pilot phase, maintaining consistent launch presence - Managed content calendars, approvals, and publishing across channels - Supported awareness and participation through structured content delivery

Education

Bachelor in Media Science, Media Science, Inspiria Knowledge Campus

12th studying, none, Vinay Nagar Bengali Senior Secondary School