---
title: "Kalpisha K. - Growth Marketing Specialist in Bengaluru | Tal"
description: "Meet Kalpisha K., D2C & Consumer-Tech Marketeer | Ex-Zolve | Ex-Chqbook based in Bengaluru. AI stack includes claude, mcp, and meta."
image: "https://tal.club/meet/kalpisha-katthar/share-image"
---

# Kalpisha K\. on Tal

## Headline

D2C & Consumer\-Tech Marketeer \| Ex\-Zolve \| Ex\-Chqbook

## About

I don’t just run marketing campaigns, I build growth machines\. Over the last few years, I have owned brand, performance, martech, content, and CLM end to end to scale very different companies: \- a premium meal subscription company in Qatar \(Dieture, drove 7\+Mn QAR in revenue\) \- a neobank for small business owners of india \(Chqbook, scaled from zero to 2Mn\+ users\) \- a cross\-border neobank \(Zolve, drove USD 20 Mn\+ in revenue\) \- a life insurance brand with MS Dhoni as the brand ambassador \(Exide Life, scaled the Zero cost term insurance product\) My work turns budgets into outcomes: millions of users acquired and retained, martech stacks built from scratch, referral engines that compound growth, in\-house content studios that cut costs, and full\-funnel campaigns that ensure every rupee spent has incremental ROI\. I’m obsessed with product\-market fit, friction\-free funnels, and making growth repeatable and not expensive\. I bring a bias for action and the confidence to own the entire pipeline from acquisition to retention to drive growth\. If you’re looking for someone who can think like a strategist, act like a founder, and deliver like a full\-stack growth team, I’m your best bet\.

## Location

Bengaluru

## AI stack

claude

mcp

meta

ChatGPT

Figma Make

Fireflies\.ai

## Work experience

Growth Marketing Specialist at Independent Consultant, Feb 2026 \- Present · 9 mos, Leading growth strategy for early stage \(0\-1\-10\) startups\. Key responsibilities include: \- Setting up Martech for tech\-first D2C products\. \- Scaling up user acquisition campaigns, delivering the desired CACs and ROAS\. \- Shaping the creative and communication strategies\. \- User engagement campaigns, drop off management and lotalty campaigns\.

Head of Growth at Dieture, Sep 2025 \- Feb 2026 · 6 mos, Doha, Qatar, \- Drove user acquisition & retention for Dieture’s app platform via Meta \+ Google ads leading to over QAR 7 Million in revenue\. \- Led engagement campaigns to boost repeat purchases and LTV from existing users\. \- Optimized SKAN 4\.0/iOS campaigns, improving ROAS while reducing CAC\.

Head of Marketing at Zolve, Apr 2024 \- Apr 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, \- Led brand & performance marketing campaigns; acquired 20,000 transacting customers\. \- Ran cross\-channel offline and online campaigns to boost reach & conversions\. \- Optimized martech & CRM; leading to higher funnel conversions\. \- Built referral programs; leading to increased conversion rates\. \- Drove brand activation; increased top\-funnel\. \- Managed & mentored a 10\-member marketing team\. \- Collaborated with Product & Engineering to enhance user experience and product adoption\.

Lead \- Growth & Marketing at Chqbook, Apr 2023 \- Mar 2024 · 1 yr, Bengaluru, Karnataka, India, \- Scaled Chqbook App zero to 2 Million\+ users; \- Opened 60,000\+ current accounts via digital campaigns\. \- Led annual GTV to ₹1,000Cr\+; acquired 300,000 users for Chqbook Khata\. \- Improved retention: Week 0/2/4 at 99%/70%/60%, with gamified rewards\. \- Set up in\-house studio; saved ₹2Cr\+ in costs\. \- Ran multi\-channel post\-acquisition engagement \- push, WhatsApp, email, SMS, IVR, in\-app nudges\. \- Developed WhatsApp bot, handled multi\-channel campaigns, & elevated customer lifetime value\. \- Launched Chqbook Disco, produced cost\-effective brand content & films\. \- Transitioned UI/UX management in\-house; designed product journeys\.

Senior Manager \- Marketing at Chqbook, Oct 2021 \- Mar 2023 · 1 yr 6 mos

Manager \- Marketing at Chqbook, Dec 2019 \- Oct 2021 · 1 yr 11 mos

Deputy Manager Marketing at Exide Life Insurance, May 2018 \- Dec 2019 · 1 yr 8 mos, Bangalore, \- Managed online campaigns \(Google AdWords, Adobe Advertising\); built brand & generated online leads for term insurance\. \- Managed the online distribution of the Zero Cost Insurance campaign featuring MS Dhoni\. \- Drove 10M\+ video views, 50,000\+ leads across platforms\. \- Led cross\-sell SMS/email campaigns for low\-cost lead generation\. \- Conducted Money Habits survey \- 10,000\+ participants, 100\+ publications, featured in Economic Times\.

## Education

GrowthX®

Master of Business Administration \(M\.B\.A\.\), T A Pai Management Institute, Manipal

[View the original profile](https://tal.club/meet/kalpisha-katthar)

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