Headline

D2C & Consumer-Tech Marketeer | Ex-Zolve | Ex-Chqbook

About

I don’t just run marketing campaigns, I build growth machines. Over the last few years, I have owned brand, performance, martech, content, and CLM end to end to scale very different companies: - a premium meal subscription company in Qatar (Dieture, drove 7+Mn QAR in revenue) - a neobank for small business owners of india (Chqbook, scaled from zero to 2Mn+ users) - a cross-border neobank (Zolve, drove USD 20 Mn+ in revenue) - a life insurance brand with MS Dhoni as the brand ambassador (Exide Life, scaled the Zero cost term insurance product) My work turns budgets into outcomes: millions of users acquired and retained, martech stacks built from scratch, referral engines that compound growth, in-house content studios that cut costs, and full-funnel campaigns that ensure every rupee spent has incremental ROI. I’m obsessed with product-market fit, friction-free funnels, and making growth repeatable and not expensive. I bring a bias for action and the confidence to own the entire pipeline from acquisition to retention to drive growth. If you’re looking for someone who can think like a strategist, act like a founder, and deliver like a full-stack growth team, I’m your best bet.

Location

Bengaluru

AI stack

claude

mcp

meta

ChatGPT

Figma Make

Fireflies.ai

Work experience

Growth Marketing Specialist at Independent Consultant, Feb 2026 - Present · 9 mos, Leading growth strategy for early stage (0-1-10) startups. Key responsibilities include: - Setting up Martech for tech-first D2C products. - Scaling up user acquisition campaigns, delivering the desired CACs and ROAS. - Shaping the creative and communication strategies. - User engagement campaigns, drop off management and lotalty campaigns.

Head of Growth at Dieture, Sep 2025 - Feb 2026 · 6 mos, Doha, Qatar, - Drove user acquisition & retention for Dieture’s app platform via Meta + Google ads leading to over QAR 7 Million in revenue. - Led engagement campaigns to boost repeat purchases and LTV from existing users. - Optimized SKAN 4.0/iOS campaigns, improving ROAS while reducing CAC.

Head of Marketing at Zolve, Apr 2024 - Apr 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, - Led brand & performance marketing campaigns; acquired 20,000 transacting customers. - Ran cross-channel offline and online campaigns to boost reach & conversions. - Optimized martech & CRM; leading to higher funnel conversions. - Built referral programs; leading to increased conversion rates. - Drove brand activation; increased top-funnel. - Managed & mentored a 10-member marketing team. - Collaborated with Product & Engineering to enhance user experience and product adoption.

Lead - Growth & Marketing at Chqbook, Apr 2023 - Mar 2024 · 1 yr, Bengaluru, Karnataka, India, - Scaled Chqbook App zero to 2 Million+ users; - Opened 60,000+ current accounts via digital campaigns. - Led annual GTV to ₹1,000Cr+; acquired 300,000 users for Chqbook Khata. - Improved retention: Week 0/2/4 at 99%/70%/60%, with gamified rewards. - Set up in-house studio; saved ₹2Cr+ in costs. - Ran multi-channel post-acquisition engagement - push, WhatsApp, email, SMS, IVR, in-app nudges. - Developed WhatsApp bot, handled multi-channel campaigns, & elevated customer lifetime value. - Launched Chqbook Disco, produced cost-effective brand content & films. - Transitioned UI/UX management in-house; designed product journeys.

Senior Manager - Marketing at Chqbook, Oct 2021 - Mar 2023 · 1 yr 6 mos

Manager - Marketing at Chqbook, Dec 2019 - Oct 2021 · 1 yr 11 mos

Deputy Manager Marketing at Exide Life Insurance, May 2018 - Dec 2019 · 1 yr 8 mos, Bangalore, - Managed online campaigns (Google AdWords, Adobe Advertising); built brand & generated online leads for term insurance. - Managed the online distribution of the Zero Cost Insurance campaign featuring MS Dhoni. - Drove 10M+ video views, 50,000+ leads across platforms. - Led cross-sell SMS/email campaigns for low-cost lead generation. - Conducted Money Habits survey - 10,000+ participants, 100+ publications, featured in Economic Times.

Education

GrowthX®

Master of Business Administration (M.B.A.), T A Pai Management Institute, Manipal