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Kalpana Dogra

Asst Director @ GSK| AI Product Management | Performance Marketing | Gen AI | Marketing Analytics | User Acquisition | Digital Branding & PR | Retention Marketing | Strategic Leadership |

Bengaluru

7+ years of work experience

GSK
Jul 20251 yr 4 mosPresent

On-site

Owned AI-led digital engagement strategy across email, social and content, driving North Star Metrics, NPS, ROI and adoption for Sprinklr, Tealium and web properties Built LLM-powered adverse event detection and zero-shot Smart Intent Alerts, improving compliance and reducing manual effort. Owned product strategy, vision and roadmaps across Sprinklr, Tealium, Aha Roadmaps, JIRA and Notion, using PRDs, RICE, MoSCoW, GTM and Silicon Valley product management principles to prioritise investments & decisions Used Copilot, Claude, Figma and Google Analytics for product discovery, research, prototyping, experimentation and analytics with AGILE Business impact: Drove £65M in Business Efficiency Impact and £33M in AI- & Automation-Led Savings
HSBC
Aug 20222 yrs 11 mosJun 2025

Bengaluru

Led and mentored a team of analysts while partnering with global Marketing, Data Analytics and Technology teams to drive product adoption, roadmap execution and continuous optimisation. Strategised and launched a Multi-Touch Attribution product for global digital marketing, enabling omnichannel ROI measurement across Email, SMS, Push, Social, Paid Media, Blogs and Video. Built attribution logic using Markov Chains, Regression, Python and SQL, integrating AppsFlyer, Firebase and Apple ID to strengthen mobile measurement in a cookie-less ecosystem. Owned the product roadmap, business cases and media optimisation strategy, using Looker dashboards and advanced analytics to improve campaign traceability, channel efficiency and customer acquisition. Business Impact: Delivered $37M incremental revenue in 2023 through data-driven optimisation of HSBC credit card campaigns, including the HSBC Red Chinese New Year omnichannel launch.
GetMyUni
Jan 20211 yr 7 mosJul 2022

Bengaluru

Managed the end-to-end lifecycle of IELTSMaterial.com, aligning product, marketing and growth initiatives to acquisition, engagement and revenue goals. Owned the IELTS learning & e-commerce product, converting free users into paid eBooks and live coaching through segmentation, lead nurturing and personalised journeys. Integrated Shopify, HTML, Salesforce, Klaviyo and WebEngage to enable lead tracking, lifecycle marketing, push notifications and remarketing. Achieved 4.5x ROAS within 2 months and improved re-engagement and conversion through targeted notifications, remarketing and promotional offers.
Bazinga Media Private Limited
Mar 20207 mosSep 2020

Bengaluru

Led product strategy across 3 Shopify D2C e-commerce platforms spanning car care, beauty and wellness categories. Owned customer engagement, retention and conversion products across Klaviyo, AI chatbots, Shopify and lifecycle marketing workflows. ntegrated Google Shopping and Facebook Ads to streamline cross-channel acquisition and campaign management. Optimised abandoned-cart recovery, product pages and customer journeys using data-driven experimentation and conversion optimisation. Business Impact: Contributed to $11M revenue across markets through lifecycle automation, cart recovery and e-commerce optimisation.
Talentedge_In
Jul 20181 yr 1 moJul 2019

Pune, Maharashtra, India

Led the conceptualisation and launch of digital learning products across Executive MBA, diplomas and certification programs. Owned quarterly LMS product releases, enhancing exam preparation, online testing, mobile learning content and payment capabilities. Leveraged HubSpot, LMS analytics and digital engagement platforms to support product launches, lifecycle marketing and customer journeys. Used learner behaviour insights to drive video, rich-media and SEO strategies, improving engagement, brand visibility and acquisition. Business Impact: Increased search visibility, learner engagement and product adoption through data-led product enhancements with business impact of $20Million

Kalpana’s AI Stack

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meta
claudecode
claudecode
Canva Magic Studio
Canva Magic Studio
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images
Figma Make
Figma Make

Education

University of Wales

MBA, Marketing

University of Wales

20101 yr2011
Indian Institute of Management, Kozhikode

AI Product management

Indian Institute of Management, Kozhikode

20262026

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Headline

Asst Director @ GSK| AI Product Management | Performance Marketing | Gen AI | Marketing Analytics | User Acquisition | Digital Branding & PR | Retention Marketing | Strategic Leadership |

About

I help global teams grow through performance marketing, product management, analytics, and Gen AI. With 15+ years of experience, I build data-driven strategies, improve digital performance, and create scalable products across industries. My focus is on simple, smart solutions powered by data and AI to enhance user experience and maximize ROI.

Location

Bengaluru

AI stack

meta

claudecode

Canva Magic Studio

ChatGPT

ChatGPT Images

Figma Make

Work experience

Associate Director - Product Management for Digital Channel Engagement at GSK, Jul 2025 - Present · 1 yr 4 mos, On-site, Owned AI-led digital engagement strategy across email, social and content, driving North Star Metrics, NPS, ROI and adoption for Sprinklr, Tealium and web properties Built LLM-powered adverse event detection and zero-shot Smart Intent Alerts, improving compliance and reducing manual effort. Owned product strategy, vision and roadmaps across Sprinklr, Tealium, Aha Roadmaps, JIRA and Notion, using PRDs, RICE, MoSCoW, GTM and Silicon Valley product management principles to prioritise investments & decisions Used Copilot, Claude, Figma and Google Analytics for product discovery, research, prototyping, experimentation and analytics with AGILE Business impact: Drove £65M in Business Efficiency Impact and £33M in AI- & Automation-Led Savings

Senior AVP- Media Business Consulting at HSBC, Aug 2022 - Jun 2025 · 2 yrs 11 mos, Bengaluru, Led and mentored a team of analysts while partnering with global Marketing, Data Analytics and Technology teams to drive product adoption, roadmap execution and continuous optimisation. Strategised and launched a Multi-Touch Attribution product for global digital marketing, enabling omnichannel ROI measurement across Email, SMS, Push, Social, Paid Media, Blogs and Video. Built attribution logic using Markov Chains, Regression, Python and SQL, integrating AppsFlyer, Firebase and Apple ID to strengthen mobile measurement in a cookie-less ecosystem. Owned the product roadmap, business cases and media optimisation strategy, using Looker dashboards and advanced analytics to improve campaign traceability, channel efficiency and customer acquisition. Business Impact: Delivered $37M incremental revenue in 2023 through data-driven optimisation of HSBC credit card campaigns, including the HSBC Red Chinese New Year omnichannel launch.

Head of Marketing at GetMyUni, Jan 2021 - Jul 2022 · 1 yr 7 mos, Bengaluru, Managed the end-to-end lifecycle of IELTSMaterial.com, aligning product, marketing and growth initiatives to acquisition, engagement and revenue goals. Owned the IELTS learning & e-commerce product, converting free users into paid eBooks and live coaching through segmentation, lead nurturing and personalised journeys. Integrated Shopify, HTML, Salesforce, Klaviyo and WebEngage to enable lead tracking, lifecycle marketing, push notifications and remarketing. Achieved 4.5x ROAS within 2 months and improved re-engagement and conversion through targeted notifications, remarketing and promotional offers.

Head Of Digital Marketing at Bazinga Media Private Limited, Mar 2020 - Sep 2020 · 7 mos, Bengaluru, Led product strategy across 3 Shopify D2C e-commerce platforms spanning car care, beauty and wellness categories. Owned customer engagement, retention and conversion products across Klaviyo, AI chatbots, Shopify and lifecycle marketing workflows. ntegrated Google Shopping and Facebook Ads to streamline cross-channel acquisition and campaign management. Optimised abandoned-cart recovery, product pages and customer journeys using data-driven experimentation and conversion optimisation. Business Impact: Contributed to $11M revenue across markets through lifecycle automation, cart recovery and e-commerce optimisation.

Head Of Digital Marketing at Talentedge_In, Jul 2018 - Jul 2019 · 1 yr 1 mo, Pune, Maharashtra, India, Led the conceptualisation and launch of digital learning products across Executive MBA, diplomas and certification programs. Owned quarterly LMS product releases, enhancing exam preparation, online testing, mobile learning content and payment capabilities. Leveraged HubSpot, LMS analytics and digital engagement platforms to support product launches, lifecycle marketing and customer journeys. Used learner behaviour insights to drive video, rich-media and SEO strategies, improving engagement, brand visibility and acquisition. Business Impact: Increased search visibility, learner engagement and product adoption through data-led product enhancements with business impact of $20Million

Education

MBA, Marketing, University of Wales

AI Product management, Indian Institute of Management, Kozhikode