Headline

Commercial Intelligence • Growth Strategy • Revenue Architecture • Market Analytics • Strategic Accounts • Business Expansion • Brand Equity • HNI & C-Suite Stakeholder Alignment

About

With over 12 years of experience in sales and marketing, currently serving as National Marketing Lead at Reliance Retail strategic growth and cost optimisations. Contributions include developing impactful marketing strategies, overseeing brand initiatives, and optimizing marketing channels to manage costs effectively. Expertise lies in delivering sales driven marketing campaigns & NSO to deliver footfall & profitability Creative campaigns for brands management & customers Experience Marketing Events BTL & HNI Experience events Previously, as National Program Manager at Reliance Retail, enabled profitability growth and market expansion within the HORECA sales portfolio. Consistently collaborated with teams to deliver measurable outcomes through actionable insights. Dedicated to leveraging data-driven strategies to support business decisions and foster long-term growth.

Location

Mumbai

AI stack

claude code

Work experience

Sales Consultant at Freelance, Jan 2026 - Present · 11 mos, Mumbai, Maharashtra, India, Independent Sales Consultant 12+ years of reading markets, understanding commercial leverage Sharp with numbers Clear on strategy Built on results

NHQ Central marketing lead at Reliance Retail, Aug 2023 - Dec 2025 · 2 yrs 5 mos, Mumbai, Maharashtra, India, • Led national marketing initiatives for Reliance Retail, overseeing both ATL and BTL events, NSO campaigns, and new initiatives, ensuring cost governance and SOP • Spearheaded central marketing strategies, driving brand awareness and customer engagement across India. • Achieved an increase in customer acquisition and retention through targeted marketing campaigns and strategic partnerships.

National Program Manager Profitability & Sales Portfolio -HORECA at Reliance Retail, Sep 2022 - Aug 2023 · 1 yr, Mumbai, Maharashtra, India

Managing Director at Aadishakti couture, Jan 2020 - Mar 2022 · 2 yrs 3 mos, Pune District, Maharashtra, India, • Spearheaded end-to-end functions of Marketing, Sales & Accounts Management for Aadishakti couture in Pune, India. • Led a team of six in establishing a SME business of couture & accessories, driving product revenue maximization. • Managed production line, sales forecast, and coordinated budgets for product development, marketing, and growth.

Distributor Partner Manager at Red Bull, Oct 2016 - Dec 2019 · 3 yrs 3 mos, Pune/Pimpri-Chinchwad Area, ## Distribution Partner Manager ### Business Territory: Pune Results-driven Distribution Partner Manager with expertise in driving sales growth, managing channel partners, and developing high-performing teams. ## Key Responsibilities: - Managed sales commercial for on-premise outlets, bar permit rooms, and wine shops in Pune - Developed and executed business plans with major distributors to achieve financial and trade sales targets - Created and drove sales plans, monitored sales performance, and adjusted strategies to meet monthly targets - Activated brands through volume-driving initiatives, events, and partnerships and revenue - Allocated budgets for A, B, and C category outlets, ensuring maximum utilization and driving volume growth - Conducted competition analysis, recorded market trends, and reported insights to inform business decisions - Planned and executed market expansions, increasing market share through activations and acquiring new accounts - Monitored daily market activities, made regular market visits, and addressed market issues - Led, trained, and developed a team of three Strikers and a Musketeer, driving sales effectiveness and team incentives ## Skills: - Sales growth and management - Channel partner management - Team leadership and development - Business planning and execution - Brand activation and marketing - Competition analysis and market research - Budget allocation and cost management

Institutational sales manager at SABMiller India, Nov 2015 - Oct 2016 · 1 yr, Mumbai Metropolitan Region, ## Institutional Sales Manager Results-driven sales leader with expertise in managing key accounts, driving sales growth, and developing strategic partnerships. ## Key Responsibilities: - Managed sales, distribution, visibility, and promotions for 90+ premium on-premise accounts, including star hotels, pubs, fine dining establishments, and gymkhanas - Developed and executed sales forecasts, targeting and achieving sales growth in alignment with outlet capacity - Served as Single Point of Contact (SPOC) for distributors, bridging operational gaps and conducting weekly reviews of sales and distribution targets - Fostered strong relationships with clients, negotiating mutually beneficial terms and conditions for outlet partnerships - Collaborated with marketing teams to strategize and execute brand activations, driving brand growth and awareness - Monitored product inventory levels, ensuring availability and implementing liquidation plans as needed - Analyzed market share, identifying opportunities to drive growth and expand portfolio presence - Conducted competitor analysis, recording and reporting key insights to inform business decisions - Managed budget allocation, planning and optimizing funds to achieve business objectives ## Skills: - Key account management - Sales growth and forecasting - Distributor management - Relationship building and management - Brand development and activation - Inventory management - Market analysis and competitor insights - Budget planning and management

Education

Masters, Marketing & sales, Savitribai Phule Pune University

Post Graduate Diploma in Management, Master of Business Administration (MBA), Marketing, Lexicon Management Institute of Leadership and Excellence