Headline

Marketing Analytics | Google Analytics Certified | 40% Engagement Growth | MBA Candidate | June 2026

About

I turn campaign data into decisions that grow brands. 40% engagement growth in 30 days — A/B tested 3 content formats, identified Reels as top performer with 2x higher CTR (EdLernity) 20% increase in app installs in 3 weeks — optimized targeting across 3 platforms using CTR and conversion data (AlphaScore) Currently working as an AI Solutions Consultant while pursuing MBA at HBTU Kanpur. Hands-on with Google Analytics, Meta Business Suite, Excel, and KPI reporting. Building skills in SQL, Tableau, and Power BI. Open to onsite Marketing Analytics internship — Noida, Delhi NCR, Gurgaon — from June 2026. Email: kumarikajal200567@gmail.com

Location

Kanpur

AI stack

n8n

notion

openai

replit

Work experience

Marketing Intern at EdLernity, Feb 2025 - Apr 2025 · 3 mos, India, - A/B tested Reels vs carousels vs static posts on Instagram and Facebook — Reels delivered 2x higher CTR vs static posts - Drove 40% engagement growth in 30 days through data-backed content decisions - Tracked weekly KPIs including reach, impressions, engagement rate, and CTR via Meta Business Suite - Translated campaign data into actionable content strategy recommendations

App Promotion Intern at ALPHASCORE, Nov 2024 - Jan 2025 · 3 mos, India, - Managed user acquisition campaigns across 3 social platforms — achieved 20% increase in app installs within 3 weeks - Analyzed CTR, engagement rate, and conversion data to optimize audience targeting and ad content - Delivered weekly performance reports with data-driven recommendations to improve campaign effectiveness - Coordinated content rollouts across platforms aligned with campaign goals

Education

Master of Business Administration - MBA, Business Administration and Management, General, Harcourt Butler Technical University (HBTU), Kanpur

Bachelor of Arts - BA, Economics, Dr. Bhimrao Ambedkar University (DBRAU), Agra