Headline

AI-first Product Marketing Manager | 3x Founding PMM | B2B SaaS | Positioning, GTM Strategy, Sales Enablement, & Product Launches

About

I’m an AI Product Marketing Manager with 7+ years of experience across AI, B2B SaaS, PLG, and growth-focused software products. My work sits at the intersection of positioning, messaging, GTM strategy, product launches, sales enablement, customer insight, and competitive intelligence. I help turn complex product capabilities into clear market narratives that improve adoption, product understanding, and commercial traction. Over the years, I’ve worked on AI-led and SaaS products across various categories. I’ve partnered closely with founders, product teams, designers, sales teams, and growth marketers to shape how products are positioned, launched, and understood by the market. My strengths include: - Positioning and messaging for AI and SaaS products - GTM strategy and launch planning - Sales enablement and market-facing storytelling - Customer, market, and competitor research - Feature commercialization and adoption-focused communication - Translating technical product capabilities into compelling buyer and user value I’m especially interested in building and scaling products where AI is central to the value proposition and where product marketing plays a strategic role in category creation, product adoption, and revenue growth. Core areas: AI Product Marketing, Product Marketing, Positioning, Messaging, GTM Strategy, Product Launches, Sales Enablement, Competitive Intelligence, B2B SaaS

Location

Bengaluru

AI stack

antigravity

claude code

gemini

lovable

openai

claudecode

Work experience

Product Marketing Consultant at GTM Guy, May 2024 - Present · 2 yrs 4 mos, Working with Multiple startups of various stages to help them position themselves in the market. Some of the clients I have worked with are: Wati - A WhatsApp automation platform for SMBs Krunchdata - A dev marketing tool Linkeye - An AI powered NetworkOps tool for MSPs RateGain - An travel & hospitality tech giant

Founding PMM at Gushwork, Apr 2026 - Aug 2026 · 4 mo, Bengaluru, Karnataka, India

Product Marketing Consultant at Evolphin Software, May 2025 - Dec 2025 · 8 mos, Led product marketing and GTM storytelling for AI-powered image workflows built for e-commerce and brand teams. - Built positioning and messaging for AI-driven image editing, cropping automation, and brand consistency workflows - Developed sales enablement assets, demo storylines, enterprise pitch narratives, and battlecards for customer-facing teams - Worked closely with founders and cross-functional teams to translate product capabilities into buyer-focused and user-focused value propositions - Supported GTM communication around workflow automation, brand compliance, and integration-led use cases - Helped shape competitive messaging and category storytelling in the AI-powered image operations space - Contributed to narrative development for partnerships, outbound campaigns, and enterprise demos

Product Marketing Consulting at LinkEye, Mar 2025 - May 2025 · 3 mos, Worked on positioning and sales enablement for an Enterprise AI SaaS product. - Built positioning and messaging statements grounded in competitive intelligence and customer research - Developed sales battlecards and messaging pillars for the GTM team - Helped translate enterprise AI product capabilities into sharper commercial narratives

Product Marketing Manager at Aftershoot, Mar 2024 - Feb 2025 · 1 yr, Bengaluru, Karnataka, India, Worked on product marketing and launch strategy for AI-powered post-processing tools used by photographers. - Developed positioning and messaging for AI culling, AI editing, and creator-focused product initiatives - Led GTM for LATAM and DACH expansion; drove ~17% conversion rate and 2x trial sign-ups - Launched Retouching Beta; built messaging framework 10,000+ waitlist before product launch - Built launch assets, one-pagers, partner-facing communication, and feature narratives for new product releases - Supported lifecycle and re-engagement messaging aimed at improving adoption and retention - Collaborated with product, design, and growth teams to connect product functionality with real user workflows and customer value - Closely worked with the Partnership team to power partner events across the US and the EU, generating 600+ MQLs in a quarter

PMM consultant at Wati, Jan 2024 - Mar 2024 · 2 mo, Remote

Product Marketing Manager at Requestly (YC W22), Jan 2023 - Nov 2023 · 10 mo, Remote, Joined as a their first marketing hire and helped them launch 2 of their pivots and led the content marketing efforts to drive 4x more visits in just 3 months

Growth specialist at Chargebee, Dec 2021 - Dec 2022 · 1 y, Bangalore

Technical Writer at Zoho, Aug 2018 - Dec 2021 · 3 y 4 mo, Chennai

Education

Bachelor's degree, Computer Science, Coimbatore Institute of Technology

Public links

github: https://github.com/Kaavian

gtmguy.xyz: https://gtmguy.xyz/