Headline

Product Manager | Discovery + Growth | Building with AI | Consumer Apps, Platforms & Media | 7+ yrs in behaviour science & strategy | Available Immediately

About

0 to 1 takes a compelling story, 1 to PMF takes a killer product, I bring both. With 7+ years of experience in integrated brand strategy across diverse categories for 30+ brands across India (Myntra, Reliance Trends, etc) and global (Zalora, Edgeverve AI Next), I built a career reading human intent for a living. What stayed with me wasn't only the campaigns. It was the conversation before them: sitting with a founder, trying to work out why people say one thing and choose another. Now, I channel that behavioural depth directly into Product Management. What excites me about product? I’m drawn to Product because it sits at the intersection of two things I deeply care about: how humans behave, and how systems are built around them. Why I’m a unique asset to Product teams: - Behavioural-led discovery: I don't just build features, I design for the decisions users are actually making. My grounding in behavioural economics helps me read user intent, predict drop-offs, and shape product loops that convert. - AI-native craft: I build hands-on with AI tools and LLM workflows, including a working AI decision agent prototype. I use AI to test ideas fast, and I'm equally clear about where human judgment still beats a model. Knowing what not to build is my leverage. - Scale and GTM: Years of taking brands and campaigns to market means I understand the full lifecycle: 0-to-1 discovery, mass-market adoption, and the retention loops that keep users coming back. Core PM Stack: 🛠 Product: Discovery, JTBD, Opportunity Solution Trees, User Research, PRDs, GTM Strategy, Roadmap Prioritisation (RICE, Kano). 📊 Metrics, growth & experimentation: North Star, AARRR, Activation & Retention, Funnels & Cohorts, A/B Testing, SQL fundamentals. 🧠 Behavioural: Choice Architecture, System 1 & 2 (Kahneman), Fogg Behaviour Model, Hook Model, Nudge Design. 🤖 AI/Tech: Prototyping (Lovable, Claude), LLM Workflows, System Prompt Engineering, Human-in-the-Loop Design, Agentic AI Scoping. 📢 Leadership: Founder & C-Suite Partnership, Cross-functional Leadership (Product Trio), Stakeholder Management, Strategic Storytelling, Influence without Authority. I'm looking for Product Manager roles in consumer apps, digital platforms and media, especially on teams working through adoption, distribution or retention. Based in Bangalore, open to hybrid roles, and ready to join immediately. If that sounds like your team, let's talk.

Location

Bengaluru

AI stack

claude code

claude

gemini

lovable

Supabase

Work experience

Product Manger (Individual Practice) at Self-Employed, Jan 2026 - Present · 10 mos, Bengaluru, Karnataka, India, An intentional shift into product, built on a foundation that had already been forming for years. Long before I called this work product management, I learned how to hold competing stakes together, ship under pressure, and trust a read on human behaviour that the numbers hadn't yet caught up to. In 2026, I gave that instinct a formal spine. I enrolled in Malay Krishna's Ayuda Product Management and AI program and treated it like a role, working through the full lifecycle end to end: framing problems worth solving, defining success, prioritising, experimenting, and taking things to market. Alongside the program, I built my own product bets: • AI Decision Agent: helps D2C founders decide when and how much to spend on ads, with the founder holding the final call on every spend decision and guardrails that pause spend when inventory can't keep up. • Demand-Aggregation: batches neighbourhood demand so a local service works for both sides of the transaction, using one mechanic to solve two-sided economics. • Product Strategy & Feature Design: on consumer platforms across mobility, food delivery and consumer media. Reading users isn't something I'm learning. I've done it for seven years. What I've built since is the craft to turn that read into shipped product decisions, and the AI fluency to test ideas before a team commits to building. Now I'm looking for consumer apps, digital platforms, or modern media companies solving for adoption, distribution, or retention, where sharp instinct matters as much as sharp execution. DM for portfolio, resume.

Strategy & Planning at Clevertize, Jan 2025 - Jun 2025 · 6 mos, Bengaluru, Karnataka, India, Led the strategy and planning function across a portfolio spanning fantasy sports, retail, B2B tech, etc working directly with founders and cross-functional teams on brand and go-to-market decisions. • Built an internal AI product: designed and shipped a brief-generation workflow tool that cut team time-to-market on new client engagements, integrated across creative and project management teams. • Product discovery for a new consumer app launch: led primary research (FGD), user persona work and behavioural insight synthesis that sharpened product positioning and drove above-benchmark early engagement. • Cross-functional leadership on business pitches: co-led competitive pitches with senior stakeholders, translating founder ambition into structured proposals across high-growth sectors. • Multi-category account leadership: managed a mixed portfolio of large-scale accounts, holding creative, business and delivery teams aligned under tight timelines.

Strategy Director at Chrysalis Services, Sep 2024 - Nov 2024 · 3 mos, Bengaluru, Karnataka, India, Worked directly with the founder of a social sector consultancy on business strategy, monetisation design and cross-functional delivery. • Founder-level business strategy: partnered with the founder to reshape monetisation approach and identify new revenue streams, mapping value propositions to underserved user segments. • Cross-functional team leadership: led delivery across partnerships, design and content teams on client proposals and annual reports, improving proposal-to-conversion outcomes through sharper problem framing. • Content strategy for social impact fundraising: designed donor journey and conversion approach for a rare disease NGO fundraiser, running on Milaap and Give India platforms.

Senior Strategy Manager at Hybrid Mumbai, Mar 2023 - Aug 2024 · 1 yr 6 mos, Remote, Joined this remote-first agency, leading a team of two and working directly with founder on business, brand and go-to-market decisions across large-scale consumer brands. • 0-to-1 agency setup: helped build the strategy function, defining process, briefing structures and cross-functional workflows that scaled with the team. • Cross-functional GTM planning: facilitated stakeholder workshops and research deep-dives with clients and founders to sharpen go-to-market planning, tightening go-live cycles across projects. • Multi-channel strategy leadership: owned digital, social and influencer strategy across a mixed brand portfolio, holding requirement clarity and stakeholder alignment across creative and project management teams. • People management: led and mentored a team of two strategists, building their category thinking and stakeholder muscle across concurrent client accounts.

Junior Strategic Planner at Brave New World | India, Apr 2021 - Feb 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India, Nearly two years of hands-on strategy work, contributing across research + planning + briefing + delivery for clients spanning in fashion, e-commerce, health and fitness, food and cookware, furniture, and more. Selected brand exposure: Myntra, Reliance Trends, Zalora, Performax, Coreyo, John Players, etc. among others across categories. • Multi-account planning across categories: managed concurrent strategy work across a rotating client roster, moving between category contexts as a standard planner responsibility in a fast-turnaround ad agency environment. • Primary and secondary research: delivered 3+ insight decks per month across brand, category and consumer domains, feeding into positioning and campaign work for respective projects. • Value proposition and campaign roadmapping: contributed to value proposition design and defined campaign roadmaps for influencer and celebrity-led launches, coordinating across creative and project teams. • Framework-driven briefing for cross-functional squads: used structured briefing frameworks across 5 cross-functional squads to sharpen brief clarity and speed up creative development cycles. • Contributed to new business pitches across categories including Ed-tech, insurance, alcobev, plant-based food, sports, skincare, Fintech, etc. sharpening exposure to unfamiliar category dynamics.

Education

Msc in Branding and Advertising, Advertising, Nottingham Trent University

Post Graduate Diploma in Communications Management, Branding, Advertising, Digital Marketing, PR, Shanti Business School

Public links

kaamayni.lovable.app: https://kaamayni.lovable.app/