Headline

Creative Strategy & Marketing Leader | Brand and Campaign Strategy | Creative Director | 13+ Years of Experience | Handling creative teams @NxtWave | served for ZEE, Hyundai, GoMechanic, Edify, Cipla, TAJ, GARNIER.

About

Creative Director with 12+ years blending storytelling, design, and strategy to build brands that perform. I lead teams that turn ideas into impact — from ad films and branded content to large-scale campaigns. Now exploring the future of creativity through Gen AI — where design, data, and storytelling meet. Detailed Summary: I’m a Creative Director with 12+ years of experience crafting stories that move — and campaigns that perform. My work sits at the intersection of storytelling, design, and strategy, blending traditional craft with new-age creative intelligence. Over the years, I’ve led multidisciplinary teams to produce ad films, branded content, and large-scale social media campaigns that not only look stunning but deliver measurable business results. From concept to screen, I focus on building narratives that connect emotionally and drive impact. My expertise spans across creative direction, film production, and marketing strategy — with a growing focus on integrating Gen AI tools into real-world production workflows. Whether it’s enhancing visual design, optimizing creative pipelines, or experimenting with AI-driven storytelling, I believe creativity and technology should amplify each other. If you’re exploring collaborations around creative direction, storytelling, or AI-led production innovation — let’s connect.

Location

Hyderabad

AI stack

elevenlabs

opencode

perplexity

Figma Make

Kling AI

Wispr Flow

Work experience

Senior Creative Producer (Pre-Sales Studio Team Lead) at NxtWave, Aug 2024 - Present · 2 yrs 3 mos, On-site

Advertisement Director at NxtWave, Jul 2024 - Present · 2 yrs 4 mos, On-site

Senior Cinematographer at NxtWave, May 2022 - Aug 2024 · 2 yrs 4 mos, Hybrid

Senior Cinematographer at Zee Entertainment Enterprises Limited, Feb 2020 - Jun 2020 · 5 mos, Senior Cinematographer for Dance Jodi Dance Reality show in the Zee Tamil.

Creative Director at TriCloud Creation, Jun 2019 - May 2022 · 3 yrs, Led creative direction for Hyundai Motors, ZEE TV Network, GoMechanic, Quality Council of India, and Roadinar. Managed 20+ member film crews for end-to-end ad production; developed cross-platform strategies across digital and broadcast.

Cinematographer & Creative Director at ZEE TV Network, Purple Kreative, Roadinar, Cipla & Various Brands & Filmmakers, Sep 2014 - May 2019 · 4 y 8 mo, India, Cinematography Chief — ZEE TV (Dance Jodi Dance): Led full post-production for a national broadcast reality show; applied advanced lighting and underwater cinematography to define its visual identity. Delivered creative direction for 90+ films & ads — Hyundai Motors, GoMechanic, ZEE TV, and others — managing 100+ productions end-to-end. Worked on various event production, planned and led the events, managed a huge production crew of 30+.

Education

BBA, Marketing, Manipal university

diploma, Cinematography and Film/Video Production, Chennai Film School - India

Public links

behance.net: https://www.behance.net/aravindkrao