Headline

Brand & Content Marketing Head @ Dibber Global | 12+ Years Of Building Content Ecosystems That Grow Brands | Content Strategy & Editorial Leadership | Global Markets | Integrated Marketing | Brand Storytelling

About

A Jill of all trades but master of none! But, pssst, oftentimes we are better than a master of one!

Location

Bengaluru

AI stack

claude

openai

perplexity

ChatGPT

Work experience

Brand & Content Head (Global Team) at Dibber, Jun 2023 - Present · 3 y 3 mo, India, Headhunted by Dibber to develop and manage the content strategy that encompasses brand strategy, channel selection, editorial governance, and metrics to be applied and aligned with the business’s overall objectives, goals and KPIs. I also: •Ensure brand identity in content and narrative as well as consistency and quality across media – marketing collaterals, website, videos, social media, blogs, etc. •Manage a team of Copywriters, Content Specialist, and Social Media Professionals who research and write short (social media, ad copies, landing pages, etc.) and long-form (brochures, blogs, press releases, etc.) content on various relevant topics, and plan and execute social media campaigns for the markets. •Manage cross functional collaboration within Dibber markets and Marketing functions for content creation. Interviewing internal stakeholders to generate creative ideas. •Identify customers’ needs and gaps through surveys, visual format testing, A/B testing digital ads, etc., and recommend changes to the brand strategy and content ideas. •Am responsible for resource planning and the development and execution of a content and communication plan for Dibber global and the key markets.

Assistant Director at Jigsaw Academy, Jun 2022 - Jun 2023 · 1 y, Bengaluru, Karnataka, India

Manager at Jigsaw Academy, May 2021 - May 2022 · 1 y, Bengaluru, Karnataka, India

Content Marketing Specialist at Jigsaw Academy, Apr 2019 - May 2021 · 2 y 1 mo, Bengaluru Area, India

Program Manager & Student Engagement Lead at One Step Up Education Services Private Limited, Oct 2016 - Sep 2018 · 1 y 11 mo, Bangalore, India, • Coordinating with the 30+ schools across India to impart value based learning • Workforce management by hand holding and mentoring new hires in order to ensure uniformity in delivery and to have effective execution of programmes • Designing and preparing content to be delivered in the classroom sessions • Maintaining relationships with the schools administration and stake holders during and after the yearly programmes

Customer Service Representative at nearbuy (formerly Groupon India), Jun 2015 - Apr 2016 · 10 mo, Chennai Area, India, • Part of the pilot team (globally) of 15 members working for Ideel, a New York based online retailer, which was acquired by Groupon in January 2014 • Interacted with customers on behalf of the company by providing information, via e-mail, about products and services of Ideel, responding to customer complaints, and processing returns (if required)

Social Media Professional at Sociall.in, Apr 2013 - May 2015 · 2 y 1 mo, Chennai Area, India, • Handled client pages on Facebook (reputation management, posted content and creatives, responded to queries and messages on the page) • Came up with ideas and creatives to run contests and increased engagement on the page • Created and distributed newsletters on behalf of the client Social Media Professional (from October 2013) • Ran Facebook ads to promote the client pages • Createx reports with campaign performance updates and metrics • Ran Google ads for a construction company (leads increased by 20% and one lead converted into a client) • Made infographics for the Company website (Ideation and creation)

Education

Masters in Communication, Creative Writing, Advertising, Public Relations, Marketing, M.O.P Vaishnav College for Women

Bachelor's in English and Communication Skills, ENGLISH AND COMMUNICATION, Ethiraj College for Women, Chennai

Public links

jyotsnavadakkanmarveettil.framer.website: https://jyotsnavadakkanmarveettil.framer.website/