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Jyotsna Sinha

Content Developer | SEO Content | Web Content | Copywriting | Content Planning | Proofreading | Content Optimisation | Keyword Research | Competitive Analysis | Research | Communication

Noida

6+ years of work experience

Jul 20242 y 2 moPresent

Noida

GEDU Global Education
Feb 20231 y 5 moJul 2024

Noida, Uttar Pradesh, India

Conduct keyword research to optimise content for search engines. Understand on-page SEO techniques, including meta descriptions and headers. Ability to optimise content for targeted keywords without compromising on readability and quality. Conduct a thorough analysis of competitors' SEO strategies and leverage insights to enhance content strategies and performance. Knowledge of using SEO tools like Google Analytics, SEMrush, or similar platforms for data analysis and strategy improvement. Link-building strategies to enhance content authority and rankings. Curate blogs, articles and promotional content for the brand, ensuring alignment with brand messaging and SEO goals. Develop web page content in adherence to design specifications, optimising for both aesthetics and search visibility. Format content to improve user experience and readability, considering mobile and desktop platforms. Keep up-to-date with industry trends and incorporate them into content strategies. Adapt to changing SEO trends and update content accordingly. Strong grammar, vocabulary and storytelling abilities to create engaging and informative content. Thorough proofreading and editing to ensure content is error-free and meets SEO requirements. Efficiently managing time to meet deadlines and deliver high-quality SEO-optimised content.
RICS School of Built Environment, Amity University
Jan 20221 yr 2 mosFeb 2023

Noida, Uttar Pradesh, India

Curate website content, proofread and edit write-ups. Prepare brochures, newsletters, SMS, WhatsApp, blogs, articles, etc. Email marketing, as per the marketing funnel. SEO content across the platforms (websites, landing pages, social media, etc.). Prepare content strategies. Produce digital ads, search ads, banners, etc. Draft scripts and promotional content. Brainstorm other marketing content- standee, audio-visual script. Provide voiceovers for the script. Come up with new campaign ideas. Create compelling and short taglines for the brand.
VPegs
Oct 20211 yr 4 mosJan 2023

Noida, Uttar Pradesh, India

Website content. Marketing copy curation. Social media copy, creatives & management. Pitch decks and mailers. Research-based SEO content. Collaboration with the team for innovative ideas for lead nurturing. Script ideas for the podcast. Proofread. Create short and long crisp copy for the brand and services.
Princeton Hive | #AI driven | #DigitalLearning Platform
Feb 20202 yrsJan 2022

Noida, Uttar Pradesh, India

Curated website content, garnered experience on various learning management systems- Thinkific and Teachable to create courses, and delivered several marketing elements like animation videos via Powtoon, photoshop, Viddyoze, and UI infographics using Adobe, Canva, Infogram, etc. Prepared strategies and contributed to the UX/UI of the company's website and coordinated to make several landing pages. Lead extensive conditional email campaigns based on customer interactions with the platform and improve CTR. Contributed to the SEO campaign that targeted high-volume keywords using platforms like Keywords Everywhere and Ahrefs. Managed extensive platforms like Zoho CRM/Backstage/Campaigns/Sales IQ/Desk in email marketing, increasing signups, lead generation, customer support, etc. Lead a team of 4 people (1 intern) in content creation and conversion.
Centum Advertising Pvt. Ltd.
Jun 20192 mosJul 2019

Delhi, India

Curate blogs and articles for Centum's website and clients, including foreign entities and the Government of India. Create engaging social media content to enhance the company's and its clients' online presence. Prepare questionnaires and surveys to gather valuable insights and feedback.

Jyotsna’s AI Stack

claude
claude
deepseek
deepseek
gemini
gemini
lovable
lovable
openai
openai
ChatGPT
ChatGPT

Education

Purdue University

Post Graduate Program in Digital Marketing, Digital Marketing

Purdue University

20222022
sharda university

Master of Journalism and Mass Communication, Content Writing

sharda university

20182 yrs2020

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Headline

Content Developer | SEO Content | Web Content | Copywriting | Content Planning | Proofreading | Content Optimisation | Keyword Research | Competitive Analysis | Research | Communication

About

I have more than four years of experience in content development, where I've become adept at creating engaging and SEO-friendly content. I also excel at organising and proofreading content meticulously, ensuring it's of the highest quality and accuracy before publication. In addition to my content-related skills, I have strong leadership and managerial abilities. I've demonstrated my capability to motivate teams and gain their confidence in my abilities, encouraging collaborative efforts to reach shared objectives. I'm highly adaptable and strive for excellence in all my endeavours, particularly in dynamic work settings.

Location

Noida

AI stack

claude

deepseek

gemini

lovable

openai

ChatGPT

Work experience

Product Content Strategist at In2IT Systems and Services pvt. Ltd., Jul 2024 - Present · 2 y 2 mo, Noida

SEO Content Writer at GEDU Global Education, Feb 2023 - Jul 2024 · 1 y 5 mo, Noida, Uttar Pradesh, India, Conduct keyword research to optimise content for search engines. Understand on-page SEO techniques, including meta descriptions and headers. Ability to optimise content for targeted keywords without compromising on readability and quality. Conduct a thorough analysis of competitors' SEO strategies and leverage insights to enhance content strategies and performance. Knowledge of using SEO tools like Google Analytics, SEMrush, or similar platforms for data analysis and strategy improvement. Link-building strategies to enhance content authority and rankings. Curate blogs, articles and promotional content for the brand, ensuring alignment with brand messaging and SEO goals. Develop web page content in adherence to design specifications, optimising for both aesthetics and search visibility. Format content to improve user experience and readability, considering mobile and desktop platforms. Keep up-to-date with industry trends and incorporate them into content strategies. Adapt to changing SEO trends and update content accordingly. Strong grammar, vocabulary and storytelling abilities to create engaging and informative content. Thorough proofreading and editing to ensure content is error-free and meets SEO requirements. Efficiently managing time to meet deadlines and deliver high-quality SEO-optimised content.

Senior Specialist Copy & Content at RICS School of Built Environment, Amity University, Jan 2022 - Feb 2023 · 1 yr 2 mos, Noida, Uttar Pradesh, India, Curate website content, proofread and edit write-ups. Prepare brochures, newsletters, SMS, WhatsApp, blogs, articles, etc. Email marketing, as per the marketing funnel. SEO content across the platforms (websites, landing pages, social media, etc.). Prepare content strategies. Produce digital ads, search ads, banners, etc. Draft scripts and promotional content. Brainstorm other marketing content- standee, audio-visual script. Provide voiceovers for the script. Come up with new campaign ideas. Create compelling and short taglines for the brand.

Content & SEO Specialist at VPegs, Oct 2021 - Jan 2023 · 1 yr 4 mos, Noida, Uttar Pradesh, India, Website content. Marketing copy curation. Social media copy, creatives & management. Pitch decks and mailers. Research-based SEO content. Collaboration with the team for innovative ideas for lead nurturing. Script ideas for the podcast. Proofread. Create short and long crisp copy for the brand and services.

Senior Content Developer at Princeton Hive | #AI driven | #DigitalLearning Platform, Feb 2020 - Jan 2022 · 2 yrs, Noida, Uttar Pradesh, India, Curated website content, garnered experience on various learning management systems- Thinkific and Teachable to create courses, and delivered several marketing elements like animation videos via Powtoon, photoshop, Viddyoze, and UI infographics using Adobe, Canva, Infogram, etc. Prepared strategies and contributed to the UX/UI of the company's website and coordinated to make several landing pages. Lead extensive conditional email campaigns based on customer interactions with the platform and improve CTR. Contributed to the SEO campaign that targeted high-volume keywords using platforms like Keywords Everywhere and Ahrefs. Managed extensive platforms like Zoho CRM/Backstage/Campaigns/Sales IQ/Desk in email marketing, increasing signups, lead generation, customer support, etc. Lead a team of 4 people (1 intern) in content creation and conversion.

Content Writer at Centum Advertising Pvt. Ltd., Jun 2019 - Jul 2019 · 2 mos, Delhi, India, Curate blogs and articles for Centum's website and clients, including foreign entities and the Government of India. Create engaging social media content to enhance the company's and its clients' online presence. Prepare questionnaires and surveys to gather valuable insights and feedback.

Education

Post Graduate Program in Digital Marketing, Digital Marketing, Purdue University

Master of Journalism and Mass Communication, Content Writing, sharda university