Headline

Copywriter | Growth Marketer | Content Marketing | AI | Campaign-Engagement-Retention-Lead Gen Analyst | GTM - Demand Gen - B2B/B2C - SaaS - Startups

About

Portfolio link - https://jyoti-sharma.super.site/ I’m a Digital Marketing & Growth Marketer with hands-on experience in both Customer Life cycle lead generation to retention and content-driven campaign execution across B2B SaaS, EdTech, AI products, and IT services. I specialize in the Activation, Conversion & Engagement stages of the RACE funnel, driving outcomes through LinkedIn/email/WhatsApp outreach, CRM workflows, segmentation, and metricized behavioural triggers using HubSpot, Apollo, Sales Navigator, Mailmodo, and WebEngage. On the Creative content & Copy side, I’ve executed TOFU–MOFU assets creation, including email, WhatsApp sequences, web banners, landing page copy, and event promotions, optimizing them through A/B tests, analytics insights, and cross- functional collaboration. With strong skills in content structuring, lead qualification (Modern NTBA), performance reporting, and stakeholder coordination, I contribute to both pipeline engagements and conversion rate optimization. Also I create Social media content from blogs to IG to Visual assets required for digital marketing, demand gen, and campaign management roles. Alongside this, I’ve developed strong content capabilities—from writing posts, reels, blogs, newsletters, and landing page copy to supporting SEO, competitor research, and performance analytics. I also bring experience in client-facing communication and pre-sales, including initial qualification calls, pitch support, and coordinating multi-channel outbound sequences. Whether collaborating with growth, content, or product teams, I focus on translating briefs into clear execution and maintaining smooth workflows across the campaign lifecycle. I’m now exploring opportunities across Digital Marketing, Email Marketing, Lead Generation, Client Servicing, and Pre-Sales, where I can contribute to activation, conversion, and engagement outcomes—while growing into integrated roles across MarTech, client management, and performance-driven marketing. A deep interest in Pre-Sales, Demand gen, Tech products, SaaS, AI-driven content marketing, and GTM experiments Let’s connect — especially if you’re building something exciting in the SaaS / Martech or startup world!

Location

Gurugram

AI stack

gemini

notion

openai

replit

Work experience

Associate - Content Marketing at Analytics Vidhya, Jul 2025 - Present · 11 mos, Gurugram, Portfolio link - https://jyoti-sharma.super.site/ • Analytics Vidhya, [ Fractal Analytics owned – 2000Cr IPO 2026 ], is a leading AI & data-science edutech company offering flagship programs like GenAI Pinnacle Plus, AI/ML and Agentic AI Pioneer for AI engineers and enterprise teams. • Delivered 30+ promotional assets for the Annual DataHack Summit funnel stages, one of India’s largest AI events with a 4M+ audience and global leaders from Google DeepMind, Microsoft, Oracle & Uber, including event reminders, push notifications, Google ads, and AI workshops, through designed automated user journey from onboarding to engagement to conversion automation. • Created Reach stage, 20+ web copies for Event launch, Google ad campaigns, Product updates and optimized website flagships, landing page headers, product descriptions, simplifying complex AI concepts for diverse learner personas. • Executed, Activation stage (RACE funnel), B2C email marketing campaigns, for lead nurturing, through scoring and segmenting mailing cohort lists as per defined attributes. • Executed & optimized Conversion stage engagement campaigns, across email & whatsapp via WebEngage increasing site reactivation and reducing funnel drop-offs through behavioral analytics triggers tied to measured open rates, CTR etc • Executed retention campaigns across email, SMS, WhatsApp, web and app push notifications. Created 20+ WhatsApp campaigns - copy, delivery using Gupshup, for nudges, re-minders, and registration pushes; by monitoring churn metrics tracking

Growth and Engagement Specialist at J6 Venture, May 2025 - Jun 2025 · 2 mos, • J6 offers B2B SaaS [Martech] - AI powered, SEO - digital marketing - outbound - product and services to startup, sme and growth stage companies. Worked as Lead gen, Pre-sales & LinkedIn marketing intern role. • Executed multi-channel outbound campaigns via LinkedIn, email, and WhatsApp targeting Growth stage Startup Founders, CMOs, and Marketing Heads across US, Europe, and Middle East • Identified and enriched MQL lead databases with LinkedIn Sales Navigator, Apollo, and Skrapp, generating 2000+ qualified decision-maker contacts profiles. Supported data verification and demographic updates including industry, role, and account strength. Maintained CRM hygiene and lead segmentation, ensuring accuracy in task queues and tagging for ongoing campaigns. • Applied lead scoring frameworks (behavioral + demographic) to support campaign segmentation and improve routing efficiency(inspired by Salesforce and Cognism best practices), combining behavioral metrics (opens, replies, clicks) with demographic fit (title, region, company size) to qualify MQLs -SAL- SQLs. • Aligned outreach messaging and email sequencing based on Modern NTBA (Need, Timing, Budget, Authority) to identify high-fit SQL leads. Conducted a few discovery and qualification calls to map users pain points and solution discovery using consultative selling principles. • Researched industries and key accounts to personalize outreach, optimized messaging using ChatGPT, Copy.ai, Lavender and ran A/B tests on hooks and CTAs to improve engagement; supported pre-sales team in conversion focused presentations.

B2B Email Marketing - Intern at Techinovattiv, Apr 2025 - Apr 2025 · 1 mo, Remote, ● Built a lead generation engine for US & UAE by scraping and targeting 1000+ decision-makers across hospitality, healthcare, retail, and education sectors, generating warm leads for SEO and web development services using Apollo, Clutch, and LinkedIn. ● Designed persuasive, multi-step email sequences using AIDA/PAS copy frameworks, increasing open rates by 20% and enhancing engagement quality. ● Launched targeted follow-up flows to re-engage cold leads and convert interest into booked strategy calls across Hospitality and Health sectors. ● Designed variations of outreach messaging to A/B test subject lines, CTAs, and offers — leading to a 15–20% increase in open rates and 10%+ reply rate in certain campaigns. ● Tracked and optimized campaign KPIs (open, click, reply, bounce) to iterate on subject lines, CTAs, and email timing. ● Used ChatGPT, Copy.ai, and Notion AI for rapid ideation, personalization, and tone optimization in cold outreach sequences.

B2C Meta Ads - Intern at Digischola, Mar 2025 - Mar 2025 · 1 mo, Remote, • Digischola offers SEO, Ad marketing agency services to B2B & B2C clients. • Assisted in end-to-end Meta Ads execution for B2C wellness and fitness brands, resulting in 4× engagement and improved CTR. • Collaborated on ad copy and creative testing across awareness and conversion funnels, optimizing CAC. • Helped AI-assisted ad targeting experiments using Meta Advantage+ and dynamic creative tools. • Researched audience personas and behavioral patterns to improve targeting precision in health verticals. Built competitor benchmarking reports on ad performance and creative trends to shape future campaigns. • Proposed content repurposing strategies using AI tools like Copy.ai and ChatGPT to streamline ad iterations. • Used Meta Advantage+ and AI dynamic creatives for ad variants, headlines, and audience targeting—accelerating campaign performance. • Created ad script drafts and caption templates using ChatGPT, Jasper.ai, and Canva Magic Write, expediting creative ideation and production cycles.

Social Media Marketer (Client + Concept-Based) at Freelance, Sep 2024 - Feb 2025 · 6 mos, On-site, • Portfolio link - https://jyoti-sharma.super.site/ ● Worked with small businesses and solopreneurs in wellness, food, and skincare niches to grow their Instagram and Facebook presence through tailored content strategy, design, and influencer partnerships. Supplemented experience with spec campaigns and self-initiated audits to sharpen execution skills. ● Wellness coach: Built a 30-day content calendar using Notion + Canva; reached 20K+ organic views/month. ● Skincare D2C: Led influencer research and outreach; secured 12+ content collaborations. ● Café brand: Conducted social media audit and improved CTA & visual storytelling. ● Executed Instagram growth mock campaigns, content calendars for festive launches, and built a 100-influencer database across skincare & lifestyle niches.

Education

Bachelor of Business Administration - BBA, Marketing/Marketing Management, General, Amrapali University Haldwani

PCB + ( Computer Science), Aryaman Vikram Birla Institute of Learning