---
title: "Jyoti Saini - Owner & Principal Planner in Greater Toronto Area | Tal"
description: "Meet Jyoti Saini, Owner of SJ Soirée | Event Planner based in Greater Toronto Area. AI stack includes notion, obsidian, and openai."
image: "https://tal.club/meet/jyoti-saini-1/share-image"
---

# Jyoti Saini on Tal

## Headline

Owner of SJ Soirée \| Event Planner

## Location

Greater Toronto Area

## AI stack

notion

obsidian

openai

perplexity

## Work experience

Owner & Principal Planner at SJ Soirée, Oct 2018 \- Present · 7 yrs 9 mos, Greater Toronto Area, Canada, Where meaningful connections, joyful celebrations and rich heritage unite through a seamless planning journey together\. Our wedding and event planning services are dedicated to curating beautifully\-styled, well\-executed and deeply personal soirées that celebrate the rich tapestry of culture and tradition with meticulous attention to design and detail\. We specialize in creating unforgettable weddings for the modern couple, infusing their special day with a perfect blend of contemporary elegance and timeless heritage\. Beyond weddings, we take great pride in planning parties, social events and brand activations\. With corporate experience in marketing and sales coupled with a business degree in marketing, we know a thing or two about branding as well\. We understand the importance of identifying your ideal target audience, setting clear objectives and establishing an effective strategy to aid in your consumer’s purchasing journey\. Our services beyond weddings range from building the right vendor team, developing a design that identifies with your event and managing logistics just to name a few\. We thrive in all celebratory settings and truly believe that the host should never be the planner\.

Assistant Marketing Manager at Canada Bread Company, Limited, Sep 2017 \- Jan 2018 · 5 mos

Assistant Customer Business Development Manager at Canada Bread Company, Limited, Sep 2016 \- Sep 2017 · 1 yr 1 mo

Assistant Shopper Marketing Manager at Canada Bread Company, Limited, Sep 2015 \- Sep 2016 · 1 yr 1 mo

Sales Associate at Lacoste Canada Inc, Nov 2014 \- Jul 2015 · 9 mos, Square One

Co\-Chair at APEX Conference, Apr 2014 \- Apr 2015 · 1 yr 1 mo, Greater Toronto Area, Canada, The APEX \(Achieving Professional Excellence\) Conference is an annual, non\-profit undergraduate business conference hosted by a team of dedicated students from York University’s Schulich School of Business\. Founded in 1998, the conference places a unique emphasis on the importance of soft skills in the corporate world\. APEX creates a forum wherein renowned individuals from industry and academia share their experiences, insights and expertise with delegates\. • Led a 21 member executive team in the planning and execution of a 4\-day soft skills development conference attended by 150 students across Canada • Coordinated and delegated responsibilities for corporate relations and sponsorship, conference development and keynote speakers, finance and logistics, marketing, and IT

Shopper Insights Intern at Colgate\-Palmolive, May 2014 \- Aug 2014 · 4 mos, Greater Toronto Area, Canada

## Education

Bachelor of Business Administration \(BBA\), Marketing, Schulich School of Business \- York University

Wedding Planners Institute of Canada

[View the original profile](https://tal.club/meet/jyoti-saini-1)

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