Headline

Digital Marketing Specialist | Social Media Marketing | Content & Creatives | LinkedIn Campaigns | SEO & Market Research | Influencer Marketing | Lead Generation | 360° Marketing Campaigns | ATL | BTL | TTL

About

Strategic and creative Digital Marketing Executive specializing in Social Media Marketing, with a strong track record of managing and growing brand presence across platforms. I have handled company social media profiles from building full content calendars to designing creatives, scripting video content, and tracking performance to drive growth and engagement. My work spans 360° marketing campaigns, including ATL, BTL, and TTL advertising, influencer marketing, lead generation, and brand storytelling. I’ve created a wide range of assets including videos, brochures, leaflets, SEO blogs, presentations, infographics, and landing page content all tailored to support both brand strategy and conversion goals. I’ve directed and collaborated on photoshoots and video shoots, developed visual and written content for websites and campaigns, and optimized layouts and messaging using SEO and AI tools. Proficient in platforms like Canva, Adobe, Dripify, and Google Workspace, I blend strong design instincts with marketing insights to deliver campaigns that perform. Additionally, I bring experience in offline activations (airport, inflight, and mall sampling), working with regional and celebrity influencers, and conducting market research to inform strategy. With a deep foundation in social media management, content creation, and multi-channel marketing, I approach every project with precision, creativity, and measurable results.

Location

Mumbai

Work experience

Digital Marketing Executive at OnPoint Insights, May 2026 - Present · 3 mos, Mumbai, Maharashtra, India

Digital Marketing Executive at OPENSPACE SERVICES PVT. LTD., May 2026 - Present · 3 mos, Mumbai, Maharashtra, India

Digital Marketing Consultant at Freelance, Oct 2025 - May 2026 · 8 mos, Mumbai, Maharashtra, India

Digital Marketing Specialist at Fusion Practices, Jul 2025 - Oct 2025 · 4 mos, Mumbai, Maharashtra, India

Marketing Executive at Western Rubbers, Dec 2024 - May 2025 · 6 mos, Mumbai, Maharashtra, India, Led the company’s LinkedIn marketing initiatives end-to-end from strategic planning and content calendar development to creative design, video scripting, and Dripify campaign execution. Achieved a 23.3% growth in followers, 171% increase in impressions, and 300% rise in reposts within 1.5 months. Produced diverse marketing assets including carousels, infographics, brochures, leaflets, case studies, lead magnets, and SEO-optimized blogs. Directed and managed product photoshoots and video shoots across factory and office locations, overseeing scripting, visual planning, and editing using Canva and Adobe. Developed bilingual content (English and Russian), including subtitled videos and marketing collateral for global distribution. Collaborated with SEO and development teams to structure and optimize website layouts and landing pages, curating content and visuals to align with brand objectives. Built and sequenced drip campaigns to support targeted outreach and lead generation. Maintained the brand book to ensure consistency in visual identity and messaging. Worked closely with cross-functional teams to align campaign content with internal and external communication strategies. Represented the marketing department during the company’s annual meeting, showcasing key performance highlights and strategic direction. Regularly monitored and analyzed content performance, resulting in a 200% improvement in post metrics and a 47.1% increase in engagement within 30 days.

Education

Bachelor of Management Studies, Business, Management, Marketing, and Related Support Services, University of Mumbai