Junaid Ali

2+ years of work experience

Jun 20265 mosPresent

• Drove product discovery for Maino's in-house SaaS platform, enhancing multi-platform marketing data integration. • Collaborated on PRDs and wireframes, ensuring clear specifications for engineering and design teams. • Conducted client onboarding calls, facilitating successful tool setup and functionality understanding. • Developed custom analytics views to meet specific stakeholder reporting needs, improving data accessibility.

Jun 20242 yrsMay 2026

• Owned consolidated reporting on $5M+ in ad spend, covering budget utilization tracking, variance analysis, and spend forecasting •Built and maintained real-time KPI dashboards for 10+ clients spanning E-commerce, OTT, EdTech, and Agri-tech, giving marketing and leadership teams daily visibility into channel-wise performance. •Applied AppsFlyer, GA4, Mixpanel, and Adjust for funnel and attribution analysis, pinpointing user drop-off points to improve conversion • Automated daily reporting processes using Python, reducing turnaround time by approximately 70%. • Led Root Cause Analysis (RCA) on off-track KPIs, enabling data-driven spend reallocation and stronger campaign ROI

Nov 20234 mosFeb 2024

Bengaluru, Karnataka, India

• Conducted comprehensive traffic and footfall analysis using XOVIS AG's sensor systems. • Achieved a 98% accuracy rate in recording and classifying traffic vehicles and pedestrian movement. • Processed and validated large volumes of raw sensor data for reliable reporting.