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Juli Paul

Performance Marketing & PPC Growth Specialist | AVP – Trust & Influence Engineering, Quantum Tiger | Growth, AI Narrative & Market Influence

Kolkata

5+ years of work experience

Quantum Tiger
Apr 20265 mosPresent

India

At Quantum Tiger, my role sits at the intersection of intelligence, communication, and influence. As AVP – Trust & Influence Engineering, I work on designing systems that shape how complex technologies are understood, trusted, and adopted. In a world where AI is evolving faster than public comprehension, communication is no longer just a support function. It is part of the infrastructure. My focus is on translating advanced AI capabilities into clear and credible narratives across stakeholders. This includes investors, enterprises, policymakers, partners, and the wider ecosystem. The goal is simple but demanding. What we build, what we say, and what the market perceives must stay aligned. The work goes beyond messaging. It involves engineering trust at scale. That means anticipating information gaps, reducing complexity without diluting truth, and building narrative frameworks that hold up under scrutiny in high-stakes environments. I work closely with leadership, product teams, and strategic partners to ensure that innovation is not only powerful but also understood and trusted. At Quantum Tiger, we believe the next generation of companies will not only build transformative technologies. They will also shape the frameworks through which those technologies are interpreted. Because in the age of AI, the companies that win are not just the ones that build intelligence. They are the ones that build trust around it.
Dermabay Skincare
Sep 20223 yrs 5 mosJan 2026

Kolkata

I have been associated with Dermabay as a Meta Ads Consultant since 2022, driving the brand’s performance marketing strategy on Meta platforms. My primary role includes planning, executing, and optimizing paid campaigns to scale customer acquisition and revenue. Through data-driven ad structuring, A/B testing, and full-funnel optimization, I’ve successfully helped scale the brand’s monthly revenue from ₹30,000 to over ₹30 lakhs. I also advise on creative strategy, audience segmentation, and remarketing to ensure consistent growth and high ROAS.
Jun 20221 yr 1 moJun 2023

Kolkata

Responsible for Company’s strategic, Financial and operational leadership, as well as coordinating and cooperating closely with the Board of Directors and Senior Leadership Team.
Aether Software Solutions Pvt. Ltd.
Jun 20213 yrsMay 2024

Kolkata, West Bengal, India

Planned, executed, and optimized PPC campaigns across Google Ads and Meta platforms. Focused on maximizing ROI, improving lead generation, and supporting business growth. Worked on campaign structure, optimization, and reporting for performance improvement.
hyperXchange
Jun 202111 mosApr 2022

Kolkata

Responsible for building the company’s brand presence in India Supported online initiatives and strategic digital growth

Education

Indian Institute of Management, Calcutta

Executive MBA, Business, Management, Marketing, and Related Support Services

Indian Institute of Management, Calcutta

20161 yr2017

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Headline

Performance Marketing & PPC Growth Specialist | AVP – Trust & Influence Engineering, Quantum Tiger | Growth, AI Narrative & Market Influence

About

𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝𝐬 𝐆𝐫𝐨𝐰 𝐖𝐢𝐭𝐡 𝐂𝐥𝐚𝐫𝐢𝐭𝐲, 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲, 𝐀𝐧𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐈𝐧 𝐌𝐢𝐧𝐝 I bring close to two decades of experience across branding, digital marketing, customer service, and operations. This background helps me look beyond campaigns and understand the systems behind why marketing works or fails. Today my core focus is performance marketing, especially Meta Ads and PPC, where strategy meets execution and data guides decisions. I currently serve as AVP – Trust & Influence Engineering at Quantum Tiger, working at the intersection of AI, communication, and market adoption. My role focuses on translating complex AI capabilities into clear strategies that businesses and markets can understand and trust. I also handle performance marketing for brands, including: • Growth-focused Meta ad strategies • AI-assisted campaign optimisation and audience insights • GA4, GTM, Meta Pixel, UTMs, and conversion tracking • Audience segmentation, remarketing, and funnel strategy • A/B testing across creatives, messaging, and offers • Landing page optimisation with revenue in mind. I have also built startups myself, which keeps me closely connected to the builder mindset. One of the most defining projects in my journey was scaling DS Cosmeceuticals from ₹30K to ₹30 Lakhs MRR through disciplined performance marketing and structured experimentation. Today I work with founders and teams who value clarity, data-driven decisions, and sustainable growth. 📩 Email: juli.mum@gmail.com

Location

Kolkata

Work experience

AVP – Trust & Influence Engineering at Quantum Tiger, Apr 2026 - Present · 5 mos, India, At Quantum Tiger, my role sits at the intersection of intelligence, communication, and influence. As AVP – Trust & Influence Engineering, I work on designing systems that shape how complex technologies are understood, trusted, and adopted. In a world where AI is evolving faster than public comprehension, communication is no longer just a support function. It is part of the infrastructure. My focus is on translating advanced AI capabilities into clear and credible narratives across stakeholders. This includes investors, enterprises, policymakers, partners, and the wider ecosystem. The goal is simple but demanding. What we build, what we say, and what the market perceives must stay aligned. The work goes beyond messaging. It involves engineering trust at scale. That means anticipating information gaps, reducing complexity without diluting truth, and building narrative frameworks that hold up under scrutiny in high-stakes environments. I work closely with leadership, product teams, and strategic partners to ensure that innovation is not only powerful but also understood and trusted. At Quantum Tiger, we believe the next generation of companies will not only build transformative technologies. They will also shape the frameworks through which those technologies are interpreted. Because in the age of AI, the companies that win are not just the ones that build intelligence. They are the ones that build trust around it.

Meta Ad Strategist at Dermabay Skincare, Sep 2022 - Jan 2026 · 3 yrs 5 mos, Kolkata, I have been associated with Dermabay as a Meta Ads Consultant since 2022, driving the brand’s performance marketing strategy on Meta platforms. My primary role includes planning, executing, and optimizing paid campaigns to scale customer acquisition and revenue. Through data-driven ad structuring, A/B testing, and full-funnel optimization, I’ve successfully helped scale the brand’s monthly revenue from ₹30,000 to over ₹30 lakhs. I also advise on creative strategy, audience segmentation, and remarketing to ensure consistent growth and high ROAS.

Chief Executive Officer at Dezbuzz India Pvt.Ltd, Jun 2022 - Jun 2023 · 1 yr 1 mo, Kolkata, Responsible for Company’s strategic, Financial and operational leadership, as well as coordinating and cooperating closely with the Board of Directors and Senior Leadership Team.

PPC Consultant at Aether Software Solutions Pvt. Ltd., Jun 2021 - May 2024 · 3 yrs, Kolkata, West Bengal, India, Planned, executed, and optimized PPC campaigns across Google Ads and Meta platforms. Focused on maximizing ROI, improving lead generation, and supporting business growth. Worked on campaign structure, optimization, and reporting for performance improvement.

Associate Vice President at hyperXchange, Jun 2021 - Apr 2022 · 11 mos, Kolkata, Responsible for building the company’s brand presence in India Supported online initiatives and strategic digital growth

Education

Executive MBA, Business, Management, Marketing, and Related Support Services, Indian Institute of Management, Calcutta