---
title: "Juie S. Shah - Senior Manager - Growth in Bengaluru | Tal"
description: "Meet Juie S. Shah, Senior Manager - Growth @ Groww | ET BrandEquity 30 Under 30 | FinTech | MICA, GrowthX, Google DigiPivot based in Bengaluru. AI stack includes codex and claudecode."
image: "https://tal.club/meet/juie-s-shah/share-image"
---

# Juie S\. Shah on Tal

## Headline

Senior Manager \- Growth @ Groww \| ET BrandEquity 30 Under 30 \| FinTech \| MICA, GrowthX, Google DigiPivot

## About

I'm a data\-driven Growth & Product Marketing professional with 6\+ years of experience driving GTM, product positioning, and user lifecycle strategy for high\-scale FinTech & Insurtech products\. • Have worked in leading companies like Groww \(India's No\. 1 Stock Broker & Trading Platform\) and ACKO General Insurance \(India’s first digital\-native insurance provider\)\. • Have been recognized as an Economic Times 30 Under 30 Retention Marketing Leader\. Postgraduate alumna of MICA, Ahmedabad\. • Led launches and feature adoption for financial instruments, by translating user insights into growth experiments and product narratives\. Skilled across all aspects of Growth Marketing \(New User Acquisition, Onboarding, Engagement & Retention, Monetisation strategies\)\.

## Location

Bengaluru

## AI stack

codex

claudecode

## Work experience

Senior Manager \- Growth at Groww, Apr 2025 \- Present · 1 yr 5 mos, Responsible for Growth of Lending Category \(Personal Loans, Loans against Securities\)

Growth Marketing, Manager \- 2 at Groww, Feb 2023 \- Apr 2025 · 2 yrs 3 mos, Product Growth at Groww: \- Responsible for growth of Investments \(Stocks, Mutual Funds, Futures & Options\) & Personal Loans category \- Engagement & Retention of Active Investors in Groww's Invest products \- Increased App MAU and User Resurrection by improving audience segmentation and targeting \- Designed weekly campaign strategy to increase CTR and app sessions

Growth Marketing Manager at Acko, Apr 2022 \- Feb 2023 · 11 mos, Bengaluru, Karnataka, India, • Developed GTM strategies for flagship product launches, coordinating cross\-functional collaboration across Product, Analytics, Creative, SEO, Underwriting and Customer Service teams\. • Implemented customer engagement strategies across digital channels \(Push Notifications, WhatsApp, Email, RCS, SMS\)\. • Onboarded new service partners and built a 2\- way conversational WhatsApp chatbot for improving lead conversions\. • Utilised CRM tool to build cross\-sell and up\-sell drop\-off journeys, to improve customer lifetime value\. • Employee Recognition Award: ‘Ackcel Award’ winner in September ’22\.

Assistant Marketing Manager at Acko, Oct 2020 \- Apr 2022 · 1 yr 7 mos, Bengaluru, Karnataka, India, Marketing \- Health Insurance Products: Acko Health Insurance \(B2C\), Group Medical Cover \(B2B\), Arogya Sanjeevani Policy\- Standard Health Plan \(B2C\) Key pointers: • Customer Retention: Program manage to set up renewal process in health insurance product\. Achieved X% retention • Growth: a\) Overlooking communication strategy to 250\+ client organizations for the B2B product\. b\) SPOC for agency briefing, review and feedback on deliverables\. c\) Executed an online contest for increasing app adoption with clients d\) Partnered with a leading publisher to co\-deliver 7 interview sessions and advertorials with them\. • Product Operations: Worked across all 4 products in the health insurance vertical and streamlined processes

Freelancer at Multiple Companies, Jun 2020 \- Oct 2020 · 5 mos, India, A revoked campus job offer enabled me to take up multiple freelancing projects and virtual internships\. Some of the companies and roles are: • Data Analyst Intern, at 100xStories\- a start\-up that is developing ways for accelerating the collaboration of SaaS companies • E\-commerce Intern, XYXXCrew\.com \- They design and manufacture premium quality innerwear for men in India\. • Research Intern, The Representative Media\- a News and Media platform curated by Millennials and GenZ • Brand Strategy, MadAhead \- a start\-up developing an app for real\-time group fiction writing, targeted to storytellers across the globe \| Provided inputs for creating the Y\- Combinator pitch deck and QnA • Content Strategy, MadAboutGrowth \(StrangerSapiens\)\- An online community for exploring Consistent Productivity and Personal Growth

Research and Strategy \(Planning\) Intern at Epsilon, Apr 2019 \- May 2019 · 2 mos, Bengaluru, Karnataka, India, • Created Consumer Personas for 6 sub\-brands for a leading pharmaceutical company • Used analytical tools for re\-defining and finding a new articulation for a client's existing campaign • Competitive audit for a leading food brand in the US

Media Strategy Intern at THE LEADERSHIP 30, May 2018 \- Aug 2018 · 4 mos, Mumbai Area, India, • Worked with a team of 5 people for designing the outline of the program \(Program design\) • Created content for Social Media campaigns • Collaborated with externals for event partnerships

## Education

Master of Business Administration \- MBA, PGDM \- C \(Marketing and Communications\), MICA \| The School of Ideas

Digipivot 2024, Digital Marketing & SEO, Indian School of Business

[View the original profile](https://tal.club/meet/juie-s-shah)

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