Headline

Senior Manager - Growth @ Groww | ET BrandEquity 30 Under 30 | FinTech | MICA, GrowthX, Google DigiPivot

About

I'm a data-driven Growth & Product Marketing professional with 6+ years of experience driving GTM, product positioning, and user lifecycle strategy for high-scale FinTech & Insurtech products. • Have worked in leading companies like Groww (India's No. 1 Stock Broker & Trading Platform) and ACKO General Insurance (India’s first digital-native insurance provider). • Have been recognized as an Economic Times 30 Under 30 Retention Marketing Leader. Postgraduate alumna of MICA, Ahmedabad. • Led launches and feature adoption for financial instruments, by translating user insights into growth experiments and product narratives. Skilled across all aspects of Growth Marketing (New User Acquisition, Onboarding, Engagement & Retention, Monetisation strategies).

Location

Bengaluru

AI stack

codex

claudecode

Work experience

Senior Manager - Growth at Groww, Apr 2025 - Present · 1 yr 5 mos, Responsible for Growth of Lending Category (Personal Loans, Loans against Securities)

Growth Marketing, Manager - 2 at Groww, Feb 2023 - Apr 2025 · 2 yrs 3 mos, Product Growth at Groww: - Responsible for growth of Investments (Stocks, Mutual Funds, Futures & Options) & Personal Loans category - Engagement & Retention of Active Investors in Groww's Invest products - Increased App MAU and User Resurrection by improving audience segmentation and targeting - Designed weekly campaign strategy to increase CTR and app sessions

Growth Marketing Manager at Acko, Apr 2022 - Feb 2023 · 11 mos, Bengaluru, Karnataka, India, • Developed GTM strategies for flagship product launches, coordinating cross-functional collaboration across Product, Analytics, Creative, SEO, Underwriting and Customer Service teams. • Implemented customer engagement strategies across digital channels (Push Notifications, WhatsApp, Email, RCS, SMS). • Onboarded new service partners and built a 2- way conversational WhatsApp chatbot for improving lead conversions. • Utilised CRM tool to build cross-sell and up-sell drop-off journeys, to improve customer lifetime value. • Employee Recognition Award: ‘Ackcel Award’ winner in September ’22.

Assistant Marketing Manager at Acko, Oct 2020 - Apr 2022 · 1 yr 7 mos, Bengaluru, Karnataka, India, Marketing - Health Insurance Products: Acko Health Insurance (B2C), Group Medical Cover (B2B), Arogya Sanjeevani Policy- Standard Health Plan (B2C) Key pointers: • Customer Retention: Program manage to set up renewal process in health insurance product. Achieved X% retention • Growth: a) Overlooking communication strategy to 250+ client organizations for the B2B product. b) SPOC for agency briefing, review and feedback on deliverables. c) Executed an online contest for increasing app adoption with clients d) Partnered with a leading publisher to co-deliver 7 interview sessions and advertorials with them. • Product Operations: Worked across all 4 products in the health insurance vertical and streamlined processes

Freelancer at Multiple Companies, Jun 2020 - Oct 2020 · 5 mos, India, A revoked campus job offer enabled me to take up multiple freelancing projects and virtual internships. Some of the companies and roles are: • Data Analyst Intern, at 100xStories- a start-up that is developing ways for accelerating the collaboration of SaaS companies • E-commerce Intern, XYXXCrew.com - They design and manufacture premium quality innerwear for men in India. • Research Intern, The Representative Media- a News and Media platform curated by Millennials and GenZ • Brand Strategy, MadAhead - a start-up developing an app for real-time group fiction writing, targeted to storytellers across the globe | Provided inputs for creating the Y- Combinator pitch deck and QnA • Content Strategy, MadAboutGrowth (StrangerSapiens)- An online community for exploring Consistent Productivity and Personal Growth

Research and Strategy (Planning) Intern at Epsilon, Apr 2019 - May 2019 · 2 mos, Bengaluru, Karnataka, India, • Created Consumer Personas for 6 sub-brands for a leading pharmaceutical company • Used analytical tools for re-defining and finding a new articulation for a client's existing campaign • Competitive audit for a leading food brand in the US

Media Strategy Intern at THE LEADERSHIP 30, May 2018 - Aug 2018 · 4 mos, Mumbai Area, India, • Worked with a team of 5 people for designing the outline of the program (Program design) • Created content for Social Media campaigns • Collaborated with externals for event partnerships

Education

Master of Business Administration - MBA, PGDM - C (Marketing and Communications), MICA | The School of Ideas

Digipivot 2024, Digital Marketing & SEO, Indian School of Business