---
title: "Jubin Balakrishnan - Creative Head Spotlight at Times Internet Limited in Mumbai | Tal"
description: "Meet Jubin Balakrishnan, Creative Director | 20+ Yrs | AI-Powered Design & Ad Innovation | Times Internet (TOI, ET) | UI/UX · Branding · Digital Campaigns based in Mumbai. AI stack includes cursor and opencode."
image: "https://tal.club/meet/jubin-balakrishnan/share-image"
---

# Jubin Balakrishnan on Tal

## Headline

Creative Director \| 20\+ Yrs \| AI\-Powered Design & Ad Innovation \| Times Internet \(TOI, ET\) \| UI/UX · Branding · Digital Campaigns

## About

I lead the national creative function at Times Internet — the team behind ad innovation across Times of India, Economic Times, Maharashtra Times, and Navbharat Times\. My five\-person team is the sole creative resource for 150\+ sales professionals across India, delivering innovation banners, digital campaigns and microsites\. Over 20\+ years I've worked across agencies \(DraftFCB Ulka\), tech \(Yahoo, Wipro, Intelliswift\), events \(360° Times Group\), and now India's largest digital media company\. I've shipped work for 50\+ brands across India, the US, and the Middle East — including on\-site engagements in Los Angeles, Dubai, Malaysia, and Bangladesh\. What I'm focused on now: building AI\-Driven Design creative workflows\. My team actively uses Midjourney, RunwayML, Claude, Gemini, Ideogram, GenVR, Seedance, HeyGen, and ChatGPT — not as experiments, but as production tools that have cut our turnaround by roughly 30%\. I also develop proprietary innovation ad formats — parallax, contextual, and sync banners — that are key pitch differentiators for the Times Internet sales team\. MBA from Woolf Academy & UpGrad \(2024–2026\)\. Certified in AI in Marketing \(University of Virginia\)\. Certified Usability Analyst \(Human Factors International\)\. Always up for conversations about creative leadership, AI in advertising, or what makes a banner worth looking at\.

## Location

Mumbai

## AI stack

cursor

opencode

## Work experience

Creative Head Spotlight at Times Internet Limited at Times Internet, Jan 2018 \- Present · 8 yrs 8 mos, Mumbai, Maharashtra, India, The single creative team for all of Times Internet's ad sales — Times of India, Economic Times, Maharashtra Times, Navbharat Times, and other group properties\. Five designers\. 150\+ sales professionals across India depending on our output\. What we deliver: \- Innovation banners \(mobile interstitials, parallax, contextual, desktop sync formats\) — these aren't standard IAB units\. They're proprietary concepts built to win pitches and command premium rates\. \- Full campaign creatives, microsites, and landing pages for marquee clients across categories — auto, tech, FMCG, OTT, real estate, and consumer electronics\. \- Microsite designs for TOI and ET when the product team needs creative input\. Built an AI\-first production workflow using Midjourney, RunwayML, Claude, Gemini, Ideogram, GenVR, Seedance, HeyGen, and ChatGPT\. This isn't experimental — it's how we work daily\. Result: \~30% faster turnaround — animation that used to take hours in After Effects now ships in minutes, and a five\-person team producing more formats than ever\. The innovation formats we build have become a core part of how the sales team pitches premium inventory nationally\. Mentor five designers with a focus on AI adoption, creative experimentation, and format innovation\.

Creative Head at Intelliswift Software, Inc\., Jun 2015 \- Jan 2018 · 2 yrs 8 mos, Mumbai Area, India, \- Team Leadership: Led a team of 15 UI designers and UI developers, delivering designs for websites and mobile apps\. \- Creative Department Management: Oversaw the creative department, ensuring high\-quality output and innovative solutions\. \- Client Relationship Management: Managed client relationships and provided creative direction for ongoing projects\. \- Business Development Collaboration: Partnered with the business development team to acquire new business relationships\. \- Offshore Operations Oversight: Supervised offshore operations, including travel to the USA \(LACOE office\) for UX solutions and project closure\. \- Global Project Engagement: Conducted UX discussions in Dubai for the Khaleej Times project, ensuring seamless execution and client satisfaction\. \- Deliverables Accountability: Responsible for delivering wireframes, designs, and UX solutions for both websites and mobile apps\.

Creative Consultant at Crayons Advertising Ltd\. \(Ultraviolet Digital\), Oct 2014 \- Jun 2015 · 9 mos, Mumbai Area, India, \- Team Management: Supervised a team of 5 creative professionals, overseeing day\-to\-day tasks and guiding the team through the creative development process\. \- Design and Development: Created wireframes, designed websites, and developed UI for mobile apps\. Provided direction for Facebook posts and other social media content\. \- Client Interaction: Interacted directly with clients to understand project briefs, ensuring clear communication and timely project delivery\. \- Cross\-functional Collaboration: Partnered with cross\-functional teams to execute product development and niche positioning\. \- Project Involvement: Participated heavily in all stages of the process – planning, development, design, and brand promotion on digital platforms\.

Tech Lead \- UI Designer \| Mobility at Wipro Infotech, Jun 2013 \- Jun 2014 · 1 yr 1 mo, \- Mobile Solution Development: Translated business needs into user\-friendly mobile solutions with swift interactions and enhanced device capabilities\. \- Wireframe to Visual Design: Responsible for converting wireframes into compelling visual designs\. \- Seamless User Experience: Coordinated with clients, UX designers, solution architects, and developers to ensure a seamless user experience\. \- User\-Centric Approach: Focused on delivering mobile solutions that provide a good overall user experience by leveraging device capabilities\.

Creative Designer at Yahoo\! INDIA, Sep 2010 \- May 2013 · 2 yrs 9 mos, Mumbai, India, \- Ad Mock Development: Created ad mocks according to briefs in collaboration with a concept partner\. \- Web Banners and Micro Sites: Designed and developed engaging web banners and microsites\. \- Sales Team Collaboration: Partnered with the sales team to achieve quarterly targets by designing materials for new business pitches\.

## Education

Masters of Business Administration, Business Administration and Management, General, upGrad\.com

Professional Education, Become a UX Designer from scratch, IxDF \- The Interaction Design Foundation

[View the original profile](https://tal.club/meet/jubin-balakrishnan)

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