Headline

Programmatic campaign manager | Ad Tech | Ad Ops

About

Passionate Programmatic Advertising Professional | Audience Creation Specialist With a dynamic background in managed services, I excel in crafting highly targeted and effective programmatic campaigns tailored to meet diverse client objectives. My expertise lies in audience creation, where I leverage data-driven insights to identify and engage with the most relevant audiences across digital platforms. Key Skills & Specializations: Audience Creation: Proficient in harnessing data analytics and market research to develop precise audience segments for optimized campaign performance. Ad Trafficking: Experienced in overseeing the seamless delivery of advertisements across multiple channels, ensuring maximum visibility and engagement. Campaign Setup: Skilled in executing end-to-end campaign setup processes, from strategy development to implementation, leveraging industry-leading tools and technologies. Managed Service Excellence: Committed to delivering top-tier client service by understanding unique business needs and providing tailored solutions that drive measurable results.

Location

Bengaluru

AI stack

claude code

deepseek

gemini

github copilot

openai

Microsoft Copilot

Work experience

Trader - Programmatic at Anteriad, Sep 2022 - Present · 4 yrs 2 mos, Bengaluru, Karnataka, India, Key Skills & Specializations: Campaign Management: I manage the full journey of digital campaigns from planning and setup to execution, optimization and reporting mainly across platforms like The Trade Desk (TTD), StackAdapt and DV360. I focus on smooth execution and meaningful results that align with campaign goals. Audience Segmentation: I work with both 1st-party and 3rd-party data to build and refine audience segments, optimizing targeting for improved campaign effectiveness.

Specialist - Video Ops at Paragon Digital Services, Oct 2020 - Aug 2022 · 1 yr 11 mos, Chennai, Tamil Nadu, India, Led efforts to boost ad revenue for top broadcasting channels in the US through YouTube multi-channel networking. Crafted eye-catching thumbnails for all videos to capture viewers' attention and encourage engagement. Implemented self-rating techniques for videos to expedite the monetization process and ensure compliance with platform guidelines. Used various tools and analytics platforms to refine strategies and amplify revenue streams. Analyzed channel performance metrics and ad revenue trends to make informed decisions. Acted as a primary point of contact for channels, offering guidance and support to maximize earnings. Built strong partnerships within the YouTube community to drive growth and success. Successfully increased ad revenue for partnered channels, helping them thrive in the competitive landscape.

Quality Analyst - Lean Sixsigma at PicPix India Pvt. Ltd, Jan 2019 - Oct 2020 · 1 yr 10 mos, Coimbatore, Tamil Nadu, India

Education

Bachelor of Engineering - BE, SSN college of engineering

Master of Business Administration - MBA, Marketing/Marketing Management, General, Madras University