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Joseph Brendon

Product @ Mygate | Marketplace, AdTech, PropTech

Bengaluru

3+ years of work experience

MyGate
Oct 202511 mosPresent

In-App Purchase Monetisation · Engagement · Growth
Beta.Limited
May 20253 mosJul 2025

Remote

LLM Optimisation • AI Chatbot • Prompt Engineering • Retention • Engagement
MyGate
Dec 20231 yr 10 mosSep 2025

• Partnered with brands such as Amazon, Google, Flipkart, HUL, CRED, Swiggy, Zepto, and more on Innovative Ad Inventories • Built an Instant Ad Mock Creator fastening Ad Creative Design Process by 96 times! (16 hours to 1 minute) • Increased Digital Ad MRR from ₹4 crores to ₹10 crores via New Inventory & Delivery Optimisation • Campaign Performance Dashboard for Brands • Segment-based ad targeting • Predict & Win Game for IPL • Prepared the Quarterly Roadmaps by collaborating with Engineering, Marketing, Sales, and Design
MyGate
Aug 20234 mosNov 2023

• Launched Vehicle Insurance Reminders in partnership with Acko Insurance • Executed CRM Integrations worth ₹2 crores+ for Real Estate, Banking, and Automobile brands • Introduced Video Ads
ReadOn
Sep 20224 mosDec 2022

• Performed Financial Due Diligence of a B2B SaaS startup with ₹2 crore ARR • Analysis of the Product & Distribution strategy of an early-stage EdTech startup
Disney+ Hotstar
Sep 20221 moSep 2022

Responsible for casting ‘Superfans’ of Indian Cricket Team in a PR Segment for Asia Cup ‘22 with a viewership of 28M+ (India vs Pakistan)
Brejo
Feb 202210 mosNov 2022

Did you know that an average Indian buys 2 pairs of shoes per year compared to 8 pairs by an American? Brejo is a multi-functional non-marking overshoe worn while playing indoor sports. This reduces the cost and space of buying a non-marking shoe. • Generated Rs. 11,000 through 100+ pre-orders from LinkedIn, Apartments, Instagram, and Universities • Conducted 100+ interviews and 10 moderated usability tests of the footwear in order to design the functionality and aesthetics • Placed 1st out of 70 startups at the ReadOn Startup Challenge • Awarded the Jury’s Favourite Business Plan at Xavier Institute of Management & Entrepreneurship

Joseph’s AI Stack

claude code
claude code
claude
claude
elevenlabs
elevenlabs
hugging face
hugging face
lovable
lovable
mcp
mcp

Education

Jain (Deemed-to-be University)

Bachelor of Business Administration, Fellow Chartered Financial Practitioner

Jain (Deemed-to-be University)

20203 yrs2023

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Headline

Product @ Mygate | Marketplace, AdTech, PropTech

About

Experienced in building scalable, revenue‑generating products from concept to launch with many large brand partnerships such as Amazon, Google, Flipkart, HUL, CRED, Swiggy, and other Unicorns. Earlier, I founded a footwear startup, fuelling my passion for solving 0‑to‑1 challenges. Core Strengths • Monetisation • Growth & Retention • Performance Analytics • Market & user research • Data‑driven decision making

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

hugging face

lovable

mcp

Work experience

Associate Product Manager at MyGate, Oct 2025 - Present · 11 mos, In-App Purchase Monetisation · Engagement · Growth

AI Product Manager at Beta.Limited, May 2025 - Jul 2025 · 3 mos, Remote, LLM Optimisation • AI Chatbot • Prompt Engineering • Retention • Engagement

Product Analyst at MyGate, Dec 2023 - Sep 2025 · 1 yr 10 mos, • Partnered with brands such as Amazon, Google, Flipkart, HUL, CRED, Swiggy, Zepto, and more on Innovative Ad Inventories • Built an Instant Ad Mock Creator fastening Ad Creative Design Process by 96 times! (16 hours to 1 minute) • Increased Digital Ad MRR from ₹4 crores to ₹10 crores via New Inventory & Delivery Optimisation • Campaign Performance Dashboard for Brands • Segment-based ad targeting • Predict & Win Game for IPL • Prepared the Quarterly Roadmaps by collaborating with Engineering, Marketing, Sales, and Design

Associate Product Analyst at MyGate, Aug 2023 - Nov 2023 · 4 mos, • Launched Vehicle Insurance Reminders in partnership with Acko Insurance • Executed CRM Integrations worth ₹2 crores+ for Real Estate, Banking, and Automobile brands • Introduced Video Ads

Investment Associate at ReadOn, Sep 2022 - Dec 2022 · 4 mos, • Performed Financial Due Diligence of a B2B SaaS startup with ₹2 crore ARR • Analysis of the Product & Distribution strategy of an early-stage EdTech startup

Casting Associate at Disney+ Hotstar, Sep 2022 - Sep 2022 · 1 mo, Responsible for casting ‘Superfans’ of Indian Cricket Team in a PR Segment for Asia Cup ‘22 with a viewership of 28M+ (India vs Pakistan)

Founder at Brejo, Feb 2022 - Nov 2022 · 10 mos, Did you know that an average Indian buys 2 pairs of shoes per year compared to 8 pairs by an American? Brejo is a multi-functional non-marking overshoe worn while playing indoor sports. This reduces the cost and space of buying a non-marking shoe. • Generated Rs. 11,000 through 100+ pre-orders from LinkedIn, Apartments, Instagram, and Universities • Conducted 100+ interviews and 10 moderated usability tests of the footwear in order to design the functionality and aesthetics • Placed 1st out of 70 startups at the ReadOn Startup Challenge • Awarded the Jury’s Favourite Business Plan at Xavier Institute of Management & Entrepreneurship

Education

Bachelor of Business Administration, Fellow Chartered Financial Practitioner, Jain (Deemed-to-be University)

Public links

josephbrendon.in: https://www.josephbrendon.in/