Headline

Head of Marketing & Business Development @ Blue & Gray | Driving Business Growth Through Strategic Marketing, Event-Led Engagement & Brand Building | Sports Enthusiast Who Believes in Consistency

About

Passionate marketing professional with a proven track record of driving brand growth, fostering strategic partnerships, and delivering impactful results. I specialize in creating meaningful connections between businesses and their audiences through innovative campaigns and thought leadership. Whether it’s leading industry events, crafting compelling narratives, or mentoring teams, I thrive on building value and ensuring excellence in every initiative. Always eager to collaborate, innovate, and inspire. Let’s connect and grow together! Specialties: Marketing, Communications, Content Creation, Branding

Location

Bengaluru

Work experience

Head of Marketing & Business Development at Blue & Gray Management Consultants (India) Pvt Ltd, Aug 2024 - Present · 2 yrs 3 mos, Bengaluru, As the Head of MARCOM, I spearhead the development of compelling and relevant content across diverse platforms including blogs, articles, social media, newsletters, and website content. My role encompasses: Content Development: Crafting engaging and impactful content tailored to various channels to drive audience engagement and brand growth. Visual Content Creation: Designing and producing eye-catching graphics, videos, and multimedia elements to complement and enhance written content. SEO Strategy: Implementing cutting-edge SEO practices to optimize content for search engines and boost online visibility. Editorial Management: Overseeing the editorial calendar to ensure a streamlined content publication schedule and consistent output. Market Research: Conducting thorough research on industry trends, competitive landscape, and audience preferences to refine content strategies and maintain relevance.

Senior Content Executive at Landmark Group, Feb 2021 - Aug 2024 · 3 yrs 7 mos, Bengaluru, Karnataka, India, - Building concept-based content for across Lifestyle, Max And Home Centre - SPOC for Home Centre

Ecommerce Manager at Blue & Gray Management Consultants (India) Pvt Ltd, Sep 2020 - Feb 2021 · 6 mos, Bengaluru, Karnataka, India, - Maintaining the number of products (inflow and out) - Managing payment outlet - Updating content of each product on website and e-commerce site - Understanding consumer point of view and working on the pricing accordingly

Marcom Manager at NürnbergMesse India Pvt. Ltd., Jul 2019 - Mar 2020 · 9 mos, Bengaluru, Karnataka, India, • Creating and ideating copies of various events • Active on social media, ideating strategies to increase awareness on social media through various means • Handled creatives for a recently concluded large scale event (Mumbai Wood 2019)

Senior Content & Quality Officer at Myntra, Sep 2014 - Jun 2019 · 4 yrs 10 mos, AKR Tech Park, Hosur Road, • Team lead for a period of three years • Active content/Copywriter as per the latest trend in the fashion and apparels Industry. •Quality Check on the products and services on the website •Physically check the products and services before it is made active to go onto the website •Played a key role in bringing a process called Dexter to life. •Single Point Of Contact (SPOC) for a process called Dexter

Education

BA, Communication & Media, English And Psychology, Christ University, Bangalore

HESP (History, Economics, Sociology, Political Science), SOCIAL SCIENCES, Christ University, Bangalore