Headline

Campaign Operations Team Lead @ Skit.ai | Marketing Automation · CRM Lifecycle · Omnichannel · Email, SMS & Voice AI · Deliverability | Collections Ops, US & Canada | Reg F · FDCPA · TCPA · CRTC · 10DLC

About

I run campaign operations for US and Canada collections portfolios: email, SMS and Voice AI, around 500,000 accounts a day, with a team of four. Most of the job is deciding how a campaign gets built before it runs. Compliance comes first, because it decides which sequences are possible at all: Reg F frequency limits, FDCPA and TCPA, time zone restrictions, and in Canada a layer of provincial rules and carrier requirements on top. The rest is working out what performs inside those limits. Voice is sensitive to call timing, retry logic and how the bot conversation is structured, and it shows in connect rates within a day. SMS and email do the follow-up voice can't. I write that copy myself and judge it on response rate, not opens. I own the platforms the program runs on: routing across multiple SMS providers, configuration, deliverability and sender reputation, plus the vendor relationships behind them. I started on the phones, 100 to 200 outbound calls a day, before any of this was my job. I've done the work I now manage, which matters most when a new executive joins and something isn't landing. Day to day I'm in SQL and Metabase for reporting, Python and Apps Script for automation, and Claude Code and MCP on GCP for internal tooling. Voice runs on LLM Studio and Vapi, with dialling on TCN; SMS goes through Twilio, Esendex, SBT and YourVoice; email through Mailchimp, Mandrill and Resend.

Location

Bengaluru

AI stack

aistudio

anthropic apis

antigravity

claude code

claude

codex

Work experience

Team Lead - Campaign Operations at Skit.ai, Jul 2026 - Present · 3 mos, On-site, I lead four campaign operations executives running outbound collections for US and Canadian clients across email, SMS and Voice AI. That's around 500,000 accounts a day, 13 client books and 39 live workflows. Every campaign moves through the same nine stages: placement analysis, segmentation and strategy, campaign build, compliance validation, execution, post-campaign analysis, bot audit, fixes raised, client reporting. I built and documented that chain, then handed it over. I rebuilt Voice AI contactability by re-segmenting campaigns around locality and contact-time patterns. Daily connects went from ~1,500 to ~10,000 with the same portfolio and headcount, and collections roughly doubled inside six weeks. I also modelled a Canada-wide voice campaign: 126,854 unique numbers across five time zones and three attempt windows, against 600 calls-per-minute capacity. That came to 380,562 calls, with a priority order, batch sizing, a window-by-window schedule and a two-shift handover. Compliance review sits inside campaign design, not after it, and covers FDCPA, TCPA, Regulation F, CAN-SPAM, CRTC, DNC, consent, A2P 10DLC and STIR/SHAKEN.

Campaign Operations Executive at Skit.ai, Aug 2024 - Jul 2026 · 2 yrs, Hybrid, I built Campaign Hub. It consolidates campaign data that was scattered across sheets, CSV exports and raw database sources into one repeatable workflow that produces three campaign-ready files. Campaign prep went from a day to minutes, and that raised the number of client books one executive can carry to four or five. Response dispositions are automated end to end. That covers 1,250 inbound SMS responses a month that used to go through manual review. I designed the framework so compliance and safety cases route ahead of ordinary account status: opt-out, cease and desist, deceased, vulnerable-person disclosures. I led the operational migration of email campaigns onto the bot product, covering campaign logic, suppression rules, validation and rollout. The driver was compliance exposure, since moving email onto the bot takes human discretion out of regulated customer communication. I ran post-campaign analysis in SQL and built the monthly client reporting on queries I wrote myself.

Client Services Representative at RND SOFTECH, Dec 2023 - Aug 2024 · 9 mos, Bengaluru, Outbound calls on US healthcare billing, then US collections. Night shift, on US hours. 100 to 200 calls a day, which came to somewhere between 25,000 and 40,000 conversations across the tenure. Explaining statements, resolving balance queries, and working repayment plans against what someone could actually afford. This was where I learned what the numbers on a campaign dashboard actually are on the other end of the line.

Relationship Manager at Investor's Clinic Infratech Pvt. Ltd., Apr 2023

Education

B.com logistics, Logistics, Materials, and Supply Chain Management, HKBK Group of Institutions

Buisness ethics, Buisness, University of Leeds