Headline

Analytics | Supply Chain | Digital Transformation

About

Joe has 16+ years of experience in the verticals of Analytics, Supply Chain and Procurement. He has deep functional expertise in Supply Planning, Commodity Procurement, Forecasting, S&OP, Logistics in his roles where he has delivered on operational and strategic targets. He excels at building innovative solutions using Analytics and has a track record of converting Business Problems into Analytical Solutions and driving them to execution. He has in depth understanding of the Supply Chain and Sales Vertical in FMCG/ Pharma construct and has previously consulted in the Retail and Insurance Space. Joe is a proficient analytics translator, who has leveraged his deep understanding of Analytics concepts and business fundamentals to create practical solutions that combine advanced analytics/ automation with real world business scenarios.

Location

Bengaluru

Work experience

Head of Analytics - Data Labs India at Landmark Group, Feb 2024 - Present · 2 yrs 6 mos, Bengaluru, Karnataka, India, Partnering for Analytics across multiple concepts - Lifestyle, Max, Homecentre, Spar, Easybuy, Funcity and across multiple business functions, primarily in customer analytics, supply chain analytics, e-commerce and consumer insights

AVP - Supply Chain & Operations at SUGAR Cosmetics, Jul 2022 - Jan 2024 · 1 yr 7 mos, Mumbai, Maharashtra, India, Building Supply Chain and Analytics...

Lead - Supply Chain Control Tower+ Analytics + IT Projects + Governance + Planning at Marico Limited, Apr 2020 - Jul 2022 · 2 yrs 4 mos, Mumbai, Maharashtra, India, Leading the digital transformation for Supply Chain leveraging all skills of operations, supply chain and analytics. Built a Enterprise Supply Chain Control Tower from scratch for Marico which was part of the CEO's Digital Transformation Agenda. I lead a PMO which includes members from Supply Chain, Analytics, Business Applications, SAP. I also lead the Supply Planning for the Male Grooming Portfolio for Marico Other Initiatives include - Expansion of Demand Sensing into Multiple Demand Sensing to improve agility at a week level - Built an optimizer which regulates the movement of movement across depots to manage stockouts in SAP APO along with Bristlecone and Internal IT Team - Built Multi-Echleon Inventory models which looks at inventory at an aggregated level and tries to minimize the same by pooling the variance. - Developed a new-age Metric for Tracking Stock outs at E-com Chain level like Amazon, Flipkart, Big Basket etc. - Improvement of Retailer Fill Rate which is the loss due to stock unavailability at Distributors - Additionally, in charge of all governance metrics in Supply Chain like NTDP, NTDC, Central Distribution Hub Metrics, VAR, SBR etc.

Manager - Forecasting and Commodity Buying at Marico Limited, Jul 2017 - Mar 2020 · 2 yrs 9 mos, Greater Coimbatore Area, In this role, I strengthened the forecasting practice and the buying strategy for the Copra Buying Team based out of Coimbatore. Developing Price forecasts and buying Strategy for 1500 Cr Copra Commodity used in Parachute Coconut Oil was the key objective. The challenge was more than forecasting, since the buying volumes for Marico were significant large as compared to entire traded volume and building efficiency in buying involved a multi-pronged approach involving forecasting techniques, primary research and game theory. Additionally, handled a buying portfolio worth around 150 Cr, grew the same from a 7% share of volume to a 10% share Led a team of 3 members and a field force of around 25 members spread across the length and breadth of the country (mainly South India). Awards - CXO award Operations for Q4 FY18

Manager - Analytics at Marico Limited, Sep 2014 - Jun 2017 · 2 yrs 10 mos, Mumbai Metropolitan Region, I was hired as part of the new formed Analytics vertical at Marico taking the challenge to start the journey of Analytics Transformation for the company. Initial transformation involved building 'one version of truth' of all data and systems and reporting. This was done using Tableau (reporting) and advanced tools for data capture and modification (ETL) This subsequently led to a data platform which could be leveraged for Advanced Analytics Projects of the Predictive Analytics/ML variety. Was responsible for building the first cutting edge ML algorithm at Marico - called RETINA which used recommendation systems to improve sales assortment. Was involved in conceptualization, developing and rolling out the solution nationwide. Built innovative models for price forecasting for Copra commodity which was previous thought to be driven purely by sentiment. Presented the findings and was applauded for the same by the Chairman, Mr. Harsh Mariwala. Built cutting edge and award winning demand sensing solution which provides agility to demand planning and supply planning teams. Built an innovative tool for catching exceptions and anomalies in various internal processes like Cash Claims etc. which helped the Internal Audit Team identify fraud at various levels. Led a team of around 10+ members with 3 Direct reportees. Predictive Models - Sales Assortment Improvement, Commodity Forecasting, Demand Sensing etc. Descriptive Analytics - Dashboards - Fraud Analytics Platform, KPIs Industry Award: Lakshya Silver Award 2015 (NITIE Corporate Competition) for Analytics Platform and Deployment Industry Award: Lakshya Gold Award 2016 for Demand Sensing Development and Implementation

Manager - Supply Planning at Glenmark Generics Ltd., Jun 2011 - Aug 2014 · 3 yrs 3 mos, My profile included the management of a portfolio of Tablets, Capsules, Gels, Creams etc. across 2 Factories in Indore and Baddi. Activities I have experience in include - Production planning, Inventory Management, Optimizing Air/ Sea Ratios, Value Stream Mapping, etc. Handled a business of close to $100 Million.

Summer Intern at Johnson & Johnson, Apr 2010 - May 2010 · 2 mos, Marketing Strategy, Product Positioning, Market Research I was part of the Ethicon team at J&J Medical as an intern and was tasked with developing a marketing strategy for one of their products, by conducting a study around the perception and importance metric. The study which involved primary and secondary research with doctors across the country allowed the company to position the product accordingly to both differentiate from competition and grow the market.

Education

PGDM, Operations, Finance, Marketing, Indian Institute of Management, Kozhikode

B.E. (Bachelors in Engineering, Similar to Btech), Production, Veermata Jijabai Technological Institute (VJTI)