Headline

Product Designer | Design Leadership | Product Strategy | Startup Consultant

About

I lead product design teams that deliver measurable business outcomes. I have 12+ years of experience building and scaling products across SaaS, EdTech, and enterprise platforms. I work closely with product, engineering, and business leaders to align design with revenue, adoption, and operational goals. At Mindtickle and Masai, I have led design for 0 to 1 and growth stage products, improved adoption by 50%+, reduced inefficiencies, and built design teams across pods. My focus is on turning design into a growth lever. I actively use AI across the product lifecycle. This includes rapid prototyping, AI assisted research synthesis, and building human in the loop systems that improve decision making and speed. What I focus on - Building and mentoring high performing design teams - Driving product strategy and roadmap with leadership - Scaling design systems and improving execution quality - Improving conversion, retention, and user engagement - Using AI to accelerate product development and insights Need a website/app revamp or guidance in the digital world? I'm here to help.

Location

Bengaluru

AI stack

claude code

codex

cursor

notebooklm

Figma Make

Work experience

Senior Product Design Manager at Mindtickle, Mar 2025 - Sep 2026 · 1 yr 7 mos, Bengaluru, Karnataka, India, - Own design strategy for core product areas that impact sales performance, onboarding speed, and user adoption across enterprise accounts - Lead and mentor a team of 7 designers across pods, improve design quality, hiring, and delivery standards - Partner with product, engineering, and revenue leadership to align design with pipeline growth and sales outcomes

Associate Director of Product Design at Masai, Sep 2022 - Mar 2025 · 2 yrs 7 mos, Bengaluru, Karnataka, India, - Spearhead the product development design vision and strategy, fostering collaboration among cross-functional teams to create innovative and user-centric solutions. - Led the design review and critique process, providing constructive feedback and mentoring to help team members grow and improve their skills. - Used data and analytics to evaluate user behavior and made informed design decisions, continuously iterating and improving upon user experiences to drive engagement and retention. - Led design on 0-1 product initiative at Placed (formerly LevelUp).

Lead Product Designer at iSchoolConnect, Apr 2021 - Aug 2022 · 1 yr 5 mos, Remote, - Leading the product direction for the emerging tech investment, which includes Video Analyzer, SOP Grader and Conversational AI. - Mentoring junior designers, new hires and contingent co-workers.

Senior Product Designer at iSchoolConnect, Apr 2019 - Mar 2021 · 2 yrs, On-site, - Redesigned & created a design system for White-labelled SaaS products in the Ed-tech domain. - Working closely with the B2B sales team to create POCs to tap into various Ed-tech space. - Helped the marketing team to design and develop emails and landing websites of the company.

Product Designer at Quantiphi, Apr 2019 - Jan 2020 · 10 mos, Mumbai Metropolitan Region, - Provided human-centred design solutions where AI and Engineering solve the most complex business problems. - Conducted product design training for Business Analysts & Developers and mentored them. - Consulted research programs across various AI-related B2B products.

Product Designer at Vacation Labs, Jul 2018 - Mar 2019 · 9 mos, Porvorim, - Designed the workflows, wireframes, prototypes, and final delivery mockups. - Analyzed Google Analytics, database metrics to make better decisions to meet user goals. - Researched and prioritized new, unmet or underserved customer needs – helping the business find and realize new value. - Worked closely with product manager and developers to design product experiences.

Education

PG-DAC, Advanced Computing, Centre for Development of Advanced Computing (C-DAC)

B.E., Information Technology, Shree Rayeshwar Institute of Engineering & Information Technology

Public links

github: https://github.com/joashp