Headline

From Coorg To Campaigns | Digital Growth & Brand Strategy

About

Digital Strategy. Growth. Execution. With an MBA in Marketing and hands-on experience driving growth for consumer and D2C brands, I focus on building marketing systems that deliver measurable business results. Currently, I lead Marketing at Bootstrap Sports, where I combine data-driven strategy, creative direction, and community-led initiatives to build visibility, engagement, and brand loyalty in the sportswear space. I’m also part of The Bootstrap Commune, a growing community in Bangalore where we organise fitness-led gatherings which is focused on movement, energy & belonging Previously, as a Key Account Manager at BrandStory Digital and Account Executive at Wirality Media, I managed multiple brand portfolios across lifestyle, fashion, and sports, leading end-to-end digital campaigns that strengthened their online presence and performance. My work sits at the intersection of strategy, analytics, and execution, ensuring every campaign is efficient, scalable, and aligned with growth objectives. Originally from the hills of Coorg and now based in Bangalore, I bring a grounded, people-first perspective to fast-paced marketing environments, combining calm execution with sharp strategic thinking.

Location

Bengaluru

AI stack

claude

meta

midjourney

Canva Magic Studio

ChatGPT

Gamma

Work experience

Operations and Marketing Executive at Shakthi Traders, Gonikoppal, Jun 2022 - Present · 4 yrs 4 mos, Kodagu, Karnataka, India, Shakthi Traders is a family owned agriculture and irrigation distribution business. We work with different brands in this industry and procure products from them and distribute it locally. I'm currently overseeing the operations and implementing marketing techniquie. I'm learning how the industry works under the guidance of my family.

Marketing Team Lead at Bootstrap Sports Retail India Pvt Ltd, Jun 2025 - Dec 2025 · 7 mos, Bengaluru

Brand Manager at Bootstrap Sports Retail India Pvt. Ltd., Jun 2025 - Dec 2025 · 7 mos, Owned end-to-end brand strategy across digital, retail, and community channels, driving a 40% increase in engagement and strengthening brand visibility in Bengaluru's active lifestyle space. Built and scaled The Bootstrap Commune, the brand's community and events vertical — conceptualised positioning, developed creative direction, and executed sold-out fitness events on-ground. Managed influencer partnerships and brand collaborations to amplify reach among fitness communities, athletes, and lifestyle audiences. Planned and executed integrated performance marketing campaigns across Meta and Google to drive sales, footfall, and customer acquisition. Collaborated directly with founders to align brand communication, storytelling, and visual identity with long-term business growth goals.

Account Manager at BrandStory Digital, Apr 2024 - Feb 2025 · 11 mos, Bengaluru, Karnataka, India

Education

Bachelor of Business Administration, International Business, PES University

Master of Business Administration, Marketing, PES University