Headline

Senior Product Marketing Manager | Enterprise AI, DevOps & Infrastructure Automation | GTM Strategy | Product Positioning | Product Launches

About

Bringing Enterprise B2B Products to Market | Product Marketing | GTM Strategy | Positioning | Storytelling I specialize in taking complex enterprise software products to market and building narratives that drive adoption, pipeline, and revenue growth. My work spans diverse domains including DevOps, infrastructure automation, AI, SaaS, telecom, cloud computing, and voice technology, with deep roots in the B2B enterprise software space. Across my career, I have consistently delivered measurable impact, contributing to $7.5M+ in pipeline at Progress, driving campaigns generating 3.5M+ impressions at Fujitsu, and building marketing functions from the ground up at a high-growth B2B SaaS startup. Most recently, I led the GTM strategy and product marketing for Progress Opsmith, an agentic AI platform for IT operations that transforms operational intent into reliable automation. I led the efforts from the product initiation and validation phase through to market launch, working at the intersection of AI product strategy and go-to-market execution. Whether working within a large enterprise or a fast-moving startup, I bring the same discipline of translating product complexity into compelling market narratives that resonate with buyers and drive business outcomes by leveraging AI tools actively in my day-to-day marketing work to drive efficiency, sharper insights, and better outcomes. What I bring to the table: ✔️ GTM Strategy and Revenue Acceleration ✔️ Product Positioning and Messaging ✔️ AI augmented Product Marketing and Launch Strategy ✔️ Demand Generation and Account Based Marketing ✔️ Analyst and Influencer Relations ✔️ Thought Leadership and Public Speaking ✔️ Cross-functional Leadership across Product, Sales, and Ecosystem Partners If you want to discuss the evolving landscape of product marketing and GTM in enterprise software and B2B space with AI, let us connect: ghosh.jnanankur@gmail.com

Location

Bengaluru

AI stack

cursor

opencode

claudecode

Work experience

Senior Product Marketing Manager at Progress, Feb 2023 - Present · 3 yrs 7 mos, Bengaluru, Karnataka, India, I lead product marketing for the global Chef portfolio at Progress, driving GTM strategy, positioning, and revenue growth across DevOps and infrastructure automation solutions. A core focus of my work has been repositioning Chef from an open-source tooling brand to a full-scale enterprise platform for which I have led GTM strategy, driven sales plays and integrated campaigns generating $10M+ in pipeline across global markets. I also played a pivotal role in Chef's transition to a SaaS delivery model, defined the AIOps positioning and messaging framework for Chef 360 and shaped the product narrative and customer adoption strategy for the Chef 360 platform. On the AI front, I led end-to-end GTM and product marketing for Progress Opsmith, an agentic AI platform for IT operations, from product validation through market launch. Beyond GTM execution, I author industry content covering SaaS economics, DevSecOps trends, and the open-source vs. enterprise software debate, establishing thought leadership for the Chef brand in the market.

Head Of Marketing at Mihup, Jan 2022 - Jan 2023 · 1 yr 1 mo, Bangalore Urban, Karnataka, India, I joined Mihup as the first marketing hire and built the marketing function from the ground up to support the company's global expansion ambitions. Over the course of my tenure, I grew the team from zero to seven members while establishing the GTM foundation the business needed to scale. I defined the ideal customer profile, product positioning, and messaging for the voice intelligence category. I also launched the demand generation engine spanning account-based marketing, content, and digital campaigns, and led a brand refresh program to establish Mihup's presence in the voice tech space. As part of this effort, I relaunched the company website to support pipeline growth. This experience shaped my ability to build marketing from scratch, translate product vision into market narrative, and drive measurable business impact in a high-growth startup environment.

Product Marketing Manager at Fujitsu Global, Oct 2018 - Jan 2022 · 3 yrs 4 mos, Bengaluru, Karnataka, India, Being the Global Product Marketing Manager for Fujitsu' Workplace Solutions, I led product marketing and GTM for enterprise solutions across global markets, delivering measurable impact through integrated campaigns and strategic partnerships. I drove campaigns generating over 3.5M impressions with approximately 3% conversion rates, and established new vendor partnerships that reduced marketing spend by nearly 40%. I led joint GTM initiatives with Microsoft and Intel, managing campaign budgets and partner refund programs while driving portfolio positioning and content strategy for enterprise solutions. I also supported sales teams with targeted messaging, enablement assets, and campaign execution across regions. Beyond execution, I represented Fujitsu on the global stage, moderating panel discussions and presenting products at international conferences, strengthening the brand's thought leadership presence in the enterprise technology space.

Product Marketing Manager at Subex Ltd, Oct 2015 - Oct 2018 · 3 yrs 1 mo, Bengaluru Area, India, At Subex, I owned GTM strategy and product marketing for telecom solutions, contributing to multi-million-dollar deal wins including a $2M+ logo acquisition through CXO engagement at Telecom World Asia 2018. I fueled Subex's solution for the Partner Ecosystem by enabling a customer co-creation opportunity targeted at addressing the complex OTT competition landscape disrupting traditional business models for telecom carriers. I also led a comprehensive brand repositioning effort encompassing logo redesign, brand guidelines, website overhaul, and positioning statement development. On the analyst relations front, I managed engagements across the product lifecycle, securing mentions and participation in industry reports by Gartner, Frost and Sullivan, Analysys Mason, and IDC. I also drove the content ecosystem to meet thought leadership, demand generation, and sales enablement goals, while representing Subex as a speaker at multiple international conferences. This role gave me a strong foundation in enterprise B2B marketing, analyst relations, and the art of building credibility in highly competitive, analyst-driven markets.

Marketing Communication Specialist 2 at Cypress Semiconductor Corporation, Jul 2014 - Oct 2015 · 1 yr 4 mos, Bengaluru, Karnataka, India, At Cypress Semiconductors, I served as a Marketing Communications Specialist, managing business-critical projects and content operations that supported the company's product marketing function. I led the project management of Cypress's translation program, a business-critical initiative valued at approximately $1M, ensuring timely and accurate execution across markets. I also managed the content ecosystem required to support multiple product launches, coordinating across teams to deliver assets aligned with launch timelines and messaging requirements. This role strengthened my foundation in marketing operations, content management, and cross-functional coordination in a fast-paced, product-driven environment.

Education

MBA, Marketing, Punjab Technical University, Jalandhar

Bachelor of Engineering (BE), Computer Science, Visvesvaraya Technological University