Headline

Senior Product Designer (UX) • Influencing 0→1 Product Strategy, Research & Platform Systems • Fintech, SaaS & GenAI

About

Over the last 6 years, I've designed products across fintech, SaaS, telecom and enterprise software, partnering with product managers, engineers and business teams to turn ambiguity into experiences people can actually understand and use. Today, I work on DSP's investment ecosystem, helping shape products where trust, clarity and good decision-making matter just as much as good UX. I enjoy working on products that are a little messy. The kind where users are confused, teams have different opinions, data tells one story, research tells another, and the solution isn't another screen, it's figuring out what the product should actually do. Lately I've been spending more time exploring platform thinking, AI-assisted experiences, and how product strategy and design can work together to solve bigger problems. Always happy to connect with people who enjoy building thoughtful products.

Location

Greater Bengaluru Area

AI stack

aistudio

claude

gemini

lovable

ChatGPT Images

Framer AI

Work experience

Senior UX Designer at Pineapple Design, Aug 2025 - Present · 1 yr 3 mos, Designing across DSP's investing ecosystem (mutual funds, GIFT City, SIF), focused on regulated flows and AI-native experiences. - Led the SEO/GEO/AEO revamp of DSP's Learn platform and grew it into a standalone AI feature - Own 12+ product initiatives across DSP Mutual Fund ($25B+ AUM), GIFT City, and SIF, from discovery to developer handoff. - Built GIFT City's end-to-end payments and compliance experience: fund-purchase journeys, KYC/AML, and consent within cross-border regulatory constraints. - Repositioned a family-portfolio feature from under 1% reach into the app's highest-traffic journey, reshaping the roadmap and shipping new account-visibility controls. - Oversaw SEBI-mandated accessibility audits, delivering WCAG-compliant fixes and design-system components for developer handoff.

UX Designer at Twist Open UX, Sep 2020 - Jul 2025 · 4 yrs 11 mos, Bengaluru, Delivered 8+ high-impact projects for global clients across various sectors, focusing on user-centric, multi device platforms. - Spearheaded FastQlik from 0 to 1, an operations platform for the US SMB market (33M+ businesses). Simplified time, project, and finance workflows, cutting manual effort by an estimated 70% (company figure). - Designed the core flows for MarketsN, a B2B blockchain marketplace (NFT creation, audit trail, dashboards, IA). Work supported the product's $1.8M raise. - Crafted 50+ conversational commerce flows for WhatsApp (metro ticketing, grocery, food ordering). Grew into leading a team of 3 designers as the work scaled. - Led a service design engagement for Caterpillar's South African dealer facing a roughly 30% drop in aftermarket revenue. Ran 20+ interviews and mapped personas, journeys, and the service ecosystem to locate the breakdowns. - Rebuilt Verizon's developer portal (Fortune 100): information architecture, use-case pages, API documentation, and the full container-build flow, backed by user testing. - Built and optimised an open-source government tender portal, streamlining access to 800+ tenders and public procurement data.

Design Engineer at Go GreenBOV, Aug 2019 - May 2020 · 10 mos, Bengaluru Area, India, - Successfully designed a battery pack cooling system for improved heat dissipation - Created concept chassis model for electric 2 wheeler assembly - Battery and vehicle testing and analysis - Implemented OKR practices to enhance productivity

Director and volunteer at Little Smiles Foundation, Oct 2018 - May 2023 · 4 yrs 8 mos, Bengaluru, Karnataka, India, - Oversaw the success of various drives like Food distribution, Blanket drive, and Covid care. - Assisted in operations and planning, creating awareness, and organising fundraisers to support the community. - Collaborated with a dedicated team to ensure the smooth execution of drive initiatives and maximise impact.

Education

Bachelor of Engineering, Mechanical Engineering, East Point College of Engineering & Technology, Bangalore