---
title: "Jitendra Kewalramani - VP Product in Greater Bengaluru Area | Tal"
description: "Meet Jitendra Kewalramani, VP Product - StoryTV & Master | Ex-Dream11 based in Greater Bengaluru Area."
image: "https://tal.club/meet/jitendra-kewalramani/share-image"
---

# Jitendra Kewalramani on Tal

## Headline

VP Product \- StoryTV & Master \| Ex\-Dream11

## About

I truly believe impact comes from focusing far more on the why than the how\. Nine years at Dream11 taught me that the hardest problem in consumer tech isn't building the product \- it's building the habit\. Why do people come back when they don't have to? Now at Eloelo, leading StoryTV \(\#1 entertainment on Play Store\) and Master \(\#1 education on Play Store\)\.

## Location

Greater Bengaluru Area

## Work experience

VP Product at StoryTV App \(By Eloelo group\), Jul 2026 \- Present · 2 mos, Greater Bengaluru Area

VP Product at Eloelo, Jul 2026 \- Present · 2 mos, Greater Bengaluru Area, All things product, design & data for StoryTV & Master

Assistant Vice President Product Management at Dream11, Jul 2025 \- Jul 2026 · 1 yr 1 mo, Mumbai, When Dream Sports pivoted from real\-money gaming to live entertainment, I led the product transformation with a lean team and a short runway\. We rebuilt the consumer app and creator console simultaneously, launching a global live streaming platform where sports creators could go live, grow an audience, and earn\. The creator console was built to handle match\-day pressure at scale\. The user app was designed to turn passive sports viewers into an active second\-screen community\. Watch Along is a long\-term platform bet\. We've built the monetization foundation through in\-app purchases and in\-app advertising, with creator earnings and revenue scale expected to follow as the platform matures\. The most interesting product bet was an AI companion built as a creator tool, giving creators a real\-time engagement layer inside live streams to interact with their audience in ways that weren't possible before\. Coaching the PM org on moving all future builds to an AI\-native approach\.

Director of Product Management at Dream11, Jul 2022 \- Jun 2025 · 3 yrs, Mumbai, Maharashtra, India, Three years defined by one conviction: Dream11's defensibility lay in the creator and community layer, not fantasy sports alone\. I built Creator Economy from zero\. Sports creators across India, many from smaller towns and cities, could build an audience, earn a livelihood, and in some cases go on to earn over a crore annually\. At its peak, Creator Economy contributed to roughly a quarter of all teams created on Dream11 every day\. I also led Dream11's entry into casual gaming\. Took Dream Play from zero to launch with a lean team in record time, starting with Ludo and Carrom as anchor games and establishing Dream Sports' first foothold outside fantasy sports\. Beyond these, I championed advertising from business case to live monetization layer, defined Portfolio Integration strategy across Dream Sports sister companies, and built Trust and Safety infrastructure that holds tens of millions of concurrent users during peak IPL\. This was also when the job changed\. I moved from owning products to building a PM org, setting the hiring bar, coaching PMs from execution to strategy, and creating the conditions where strong product managers could do the best work of their careers\.

Senior Product Manager at Dream11, Jul 2020 \- Jun 2022 · 2 yrs, Mumbai, Maharashtra, India, The social bet had just proved itself through Covid\. The next job was to scale it into a proper platform\. I built Dream11's social layer from zero to a full product\. Group chat, social feed, friend contests, and leaderboards, designed so retention becomes a function of friendships, not just match schedules\. The cohort of users who engaged with the social layer showed meaningfully stronger retention than those who didn't\. In parallel, I architected DRS, Dream11's internal A/B experimentation platform\. We had outgrown third\-party tooling at our scale of traffic and product complexity\. The proprietary framework we built became the default infrastructure for every PM and analyst in the organisation\.

Senior Associate at Morgan Stanley, Aug 2014 \- May 2017 · 2 yrs 10 mos, Mumbai Area, India, Built and shipped features for a high\-net\-worth lending platform operating at significant scale\. First experience working at the intersection of technical execution and complex, high\-stakes business problems, with a global team and real consequences for getting it wrong\.

Software Development Intern at Amazon, Jan 2014 \- Jul 2014 · 7 mos, Bengaluru Area, India, Worked on Catalog Quality at Amazon, ensuring listing accuracy across global marketplaces\. Early exposure to large\-scale consumer platforms and data systems serving emerging markets and the next billion users\.

## Education

B\.E\. \(Hons\.\), Computer Science, Birla Institute of Technology and Science, Pilani

[View the original profile](https://tal.club/meet/jitendra-kewalramani)

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