Headline

Market Intelligence | Analyst Relations | Strategic Communications

About

Jit is a dynamic Marketing and Communications professional with over 7.5 years of demonstrated success driving market intelligence, analyst relations, and growth initiatives for technology giants such as IBM, Cognizant, and TCS. With deep expertise in business research & strategy, Jit has helped organizations build lasting analyst relationships and accelerate market impact across verticals. Previously, Jit led EMEA Analyst Relations at IBM, where he develops and executes high-impact analyst engagement strategies with leading firms including Gartner, Forrester, IDC etc. boosting IBM's share of voice and directly supporting priority deal cycles. At Cognizant, Jit managed both Analyst Relations and Market Intelligence for the AI&A practice, driving competitive intelligence, industry trends analysis, and the publication of over 75 research studies to inform product and marketing decisions. During his tenure at TCS, he delivered strategic market intelligence for the insurance sector, mapping competitor strategies and synthesizing actionable insights to support effective go-to-market execution and business growth. Jit is passionate about building strategic content, shaping industry narratives, and collaborating with cross-functional teams to drive sales enablement and elevate product positioning in global markets. His experience spans partner marketing and the design of robust research frameworks that underpin strategy in dynamic environments. A Certified Industry Analyst Relations Professional, Jit holds an MBA in Marketing Management and a BTech in Electronics & Communication Engineering (ECE), along with certifications in Business Analysis, Project Management, and Data & AI. He welcomes opportunities to connect and explore how sophisticated market intelligence and analyst influence can power growth in today’s rapidly evolving technology landscape.

Location

Bengaluru

AI stack

gemini

openai

ChatGPT

Work experience

Analyst Relations at IBM, May 2025 - Oct 2025 · 6 mos, Bengaluru, Karnataka, India, • Owned the end-to-end analyst relations strategy across Europe, Middle East & Africa, engaging with top firms like Gartner and Forrester. • Drove briefings and perception-shaping programs for Cybersecurity, Data & AI, aligning with IBM’s marketing strategy. • Launched the “Analyst Insights – MEA” mailer series, significantly enhancing visibility among strategic growth accounts.

Strategic Marketing at Cognizant, Jun 2022 - Jan 2025 · 2 yrs 8 mos, Kolkata, West Bengal, India, • Spearheaded strategic marketing initiatives within the AI & Analytics practice, enhancing brand visibility. • Managed Analyst Relations and RFIs, ensuring effective stakeholder communication and engagement. • Developed compelling content for Partner Marketing and Awards Management, contributing to business growth. • Created impactful proposal documents and capability decks, driving successful business development efforts.

Market Intelligence & Content Strategy at Tata Consultancy Services, Dec 2017 - Jun 2022 · 4 yrs 7 mos, Kolkata, • Developed comprehensive go-to-market strategies by analyzing customer behavior and market readiness. • Conducted in-depth market and competitor intelligence across various geographies, identifying key business opportunities. • Created engaging marketing materials, including brochures and video scripts, enhancing brand visibility on the company website. • Acted as a point of contact for client partners, ensuring seamless communication between technical teams and stakeholders.

Education

MBA, Marketing Management, Indian Institute of Social Welfare and Business Management

B.Tech, Electronics and Communications Engineering, Asansol Engineering College (AEC)