Headline

Social Media Executive | BBA’26 | Passionate about Cinematography & Cultural Storytelling

About

Hey, I’m Jenny Gupta. A marketer at heart and a storyteller by passion. ✨ In 2025, I joined the Himalayan Fellowship by UPES, where I created a documentary on indigenous culture in Ladakh. That journey didn’t just change my perspective, it sparked my love for cinematography and visual storytelling, showing me how film can capture voices, culture, and identity. Before that, I was part of societies like BUZZ and Manoshakti, diving into events, content, and community building, the kind of hands-on learning no textbook can match. I’m all about learning fast, experimenting without fear, and chasing ideas that might feel “too big” (because honestly, that’s where the magic is). 🌿 Looking ahead, I’m excited to explore opportunities in marketing, brand management, and creative industries especially fashion, beauty, luxury, and media. Let’s connect and create stories worth remembering!

Location

Dehradun

AI stack

hugging face

meta

notion

openai

Work experience

Head of Media at Buzz, Assisted in planning and executing university-level cultural events. Coordinated logistics, student engagement, and on-ground communication. Ensured smooth event flow through teamwork and coordination.

Social Media Executive at ES2AY | Power of Nine Private Limited, Mar 2026 - Present · 4 mos, Bengaluru, Karnataka, India, Curating and shaping the digital narrative of an internationally recognized designer label, translating its design philosophy, craftsmanship, and cultural influences into a refined online presence for a global audience. • Led the brand’s social storytelling across key platforms, strengthening engagement with audiences across fashion capitals including Milan and Paris • Conceptualized and executed editorial-style digital content aligned with collection launches and brand moments • Developed structured content calendars and visual grid strategies to maintain a cohesive luxury aesthetic • Crafted narrative-led captions and campaign stories that highlight craftsmanship, textiles, and design philosophy • Collaborated across design, marketing, and retail teams to translate collections into compelling digital narratives • Supported campaign shoots, backstage coverage, and collaborations to extend the brand’s cultural and fashion presence online Contributing to the brand’s evolving digital identity at the intersection of luxury fashion, heritage craftsmanship, and contemporary storytelling.

Fellowship at UPES – Indigenous Knowledge & Cultural Preservation, Ladakh, Jun 2025 - Present · 1 yr 1 mo, Interviewed Padma Shri awardees and a national ice hockey player during a fully funded fellowship on cultural storytelling. Captured insights on cultural preservation and modernization through documentary-style research. Enhanced skills in communication, field research, observation, and cross-cultural documentation.

Finance & Operations Intern at Newgen Insurance Broking Pvt. Ltd., Jun 2025 - Jul 2025 · 2 mos, Vadodara, Gujarat, India, Assisted in financial tracking, CRM data management, and operational workflows. Conducted a SWOT analysis of a competitor as part of a strategic research project for a potential acquisition. Gained exposure to policy renewals, KYC compliance, and claims processes. Attended client meetings, observed cross-functional reviews, and improved professional communication and presentation skills. Strengthened skills in financial reporting, competitor benchmarking, and Excel-based analysis.

Financial Professional at Insurancezee, Jun 2025 - Jul 2025 · 2 mos, Supported financial data analysis and MIS reporting for decision-making. Assisted in process improvement, operations coordination, and documentation. Worked cross-functionally with different teams to streamline reporting.

Education

Bachelor of Business Administration - BBA, Marketing/Marketing Management, General, UPES

Bachelor's Degree, Marketing, UPES