Headline

Quick Commerce & Seller Platforms | Driving 0→1 Features & Scalable Systems | Currently fixing seller and user sanity at JioMart

About

With a background in engineering and UX, I approach problems both structurally and creatively, ensuring that what we ship is not just usable, but measurable too. At JioMart, I’ve led initiatives across quick commerce and seller ecosystems including 0 to 1 feature builds, seller-funded coupon systems, and multi-basket delivery integrations. My work focuses on: • Simplifying complex commerce workflows • Aligning product decisions with revenue impact • Collaborating deeply with product, tech, and business teams I’m particularly interested in solving high-leverage problems at the intersection of: • Commerce infrastructure • Marketplace design • AI-enabled experiences • Growth systems. If you're building products that need structured thinking, strong collaboration, and measurable impact, let’s connect.

Location

Greater Bengaluru Area

AI stack

claude

cursor

gemini

notion

ChatGPT

Figma Make

Work experience

Product Designer at Reliance Retail, Sep 2024 - Present · 2 yrs 2 mos, At JioMart, I design commerce systems operating at the intersection of quick commerce scale and marketplace complexity. I partner closely with product, engineering, business, analytics, and category teams to translate revenue objectives and operational constraints into scalable product solutions. My role involves making deliberate tradeoffs between speed, usability, monetization, and long term system health while ensuring alignment across multiple stakeholders. • Led the end to end design of a seller funded coupon platform built from zero to one, defining lifecycle flows from creation and budget allocation to analytics and performance visibility • Balanced monetization goals with seller usability and consumer trust by structuring guardrails, validation logic, and transparent incentive mechanics • Aligned business, tech, and category stakeholders on feature scope and phased rollout strategy to manage operational risk and engineering bandwidth • Introduced self serve workflows that reduced operational dependency and enabled scalable campaign execution for sellers • Evaluated competing flow structures in cart and checkout, making tradeoffs between speed and clarity to reduce friction in high traffic conversion journeys • Ran usability evaluations and partnered with engineering in iterative release cycles to improve discoverability and interaction coherence across platforms Across these initiatives, I have focused on simplifying systemic complexity while ensuring that every product decision connects back to measurable business impact and long term scalability.

Senior User Experience Designer at Accenture, Dec 2022 - Aug 2024 · 1 yr 9 mos, Bengaluru, Karnataka, India · Hybrid, In my new phase at Accenture, I led strategic initiatives to increase engagement and long-term adoption of the iAspire learning platform by introducing behavior-driven gamification systems. My work combined human psychology, business alignment, and scalable design execution, while also contributing to internal thought leadership and capability building within the design organization. • Spearheaded the conceptualisation and integration of gamification frameworks into iAspire to drive sustained user engagement and participation • Conducted behavioral research and designed user flows grounded in motivation theory and engagement psychology • Partnered with backend and product teams to architect reward systems aligned with business KPIs and learning objectives • Designed visual identity and interaction flows consistent with the broader design system, ensuring cohesive and scalable implementation • Researched and scripted a leadership talk on “Innovation in the Era of GenAI,” shaping internal perspective on emerging AI shifts • Developed and co-presented Data Visualization training for 200+ designers, strengthening foundational analytical capabilities across teams

User Experience Designer at Accenture, Aug 2021 - Dec 2022 · 1 yr 5 mos, Bengaluru, Karnataka, India · Hybrid, At Accenture, I worked towards the 0→1 design of iAspire, a global internal learning platform aimed at improving employee growth and engagement. I partnered across research, product, and engineering to translate behavioral insights into scalable product systems. • Worked on the end-to-end conceptualisation of iAspire, defining journeys across onboarding, discovery, and progress tracking • Conducted qualitative research, DT workshops, and large-scale usability testing to refine platform adoption • Designed complex multi-flow prototypes aligned with long-term engagement strategy • Scripted the talk for the topic “7 Powerful Habits of Design Leaders” at UX India Conference 2022 • Delivered internal session to 200+ designers; recognised with Wall of Fame Award for Delivery Excellence

Communication Designer at FrogIdeas, Sep 2016 - Dec 2018 · 2 yrs 4 mos, At FrogIdeas, I partnered with cross-functional teams to translate brand and business strategy into structured digital communication systems for clients including Wipro, Bosch, Edureka, and HealthifyMe. While my title was Visual Designer, the role required navigating strategic ambiguity, aligning stakeholders, and making deliberate design tradeoffs under business and timeline constraints. I worked closely with marketing strategists, performance teams, content writers, and client-side brand managers to define campaign directions that balanced creative ambition with measurable outcomes. This meant actively participating in early discussions around positioning, audience segmentation, and conversion intent in not just executing visuals, but shaping how ideas translated into structured communication systems. Projects often involved tight deadlines and evolving briefs. I learned to manage stakeholder expectations, negotiate feedback constructively, and make informed design decisions when priorities conflicted. By establishing scalable visual frameworks and consistent hierarchy systems, I ensured multi-platform campaigns remained coherent across channels while adapting to platform-specific behaviors. This tenure sharpened my ability to operate in high-pressure, collaborative environments which strengthened my skills in decision-making, tradeoff evaluation, persuasion, and design rationale articulation. More importantly, it marked the shift from seeing design as aesthetics to understanding it as a structured problem-solving tool influenced by business objectives, user psychology, and system thinking; a mindset that directly shaped my transition into product design later.

Education

Master of Design, Graphic Design, MIT Institute of Design

Bachelor of Technology - BTech, Mechanical Engineering, Mahatma Gandhi University, Keralam

Public links

jeffrinjames.co: https://jeffrinjames.co/