Headline

Product @Cashfree Payments | Fintech & Payments Product builder | Ex- xPay (YC W24), Jar App, Swiggy | GX9

About

I have over 4+ years of experience in Product management and Growth, working in high-growth tech environments, I have a proven track record of driving user acquisition, enhancing engagement, and solving hard problems across fintech and e-commerce domains. My expertise spans the full product lifecycle, from ideation to adoption, with a strong focus on data-driven decision-making and cross-functional collaboration to meet business goals. I've worked on problems like optimizing onboarding funnels and redesigning critical user flows at Jar, significantly improving user retention and average savings per user, to executing core rebranding initiatives at Swiggy. I've consistently delivered impactful results by leveraging A/B testing, funnel analysis, and strategic product development. With experience launching and scaling products for startups—both as an employee and consultant—I bring a robust technical and analytical background and a passion for entrepreneurship and innovation. I thrive in fast-paced environments, excel at solving complex problems, and am adept at wearing multiple hats to deliver value to users and stakeholders. I am always eager to learn, collaborate, and share insights with fellow product professionals and innovative companies. I'd love to connect if you're interested in discussing product development, growth optimization, or exploring potential collaborations in the fintech or emerging tech domains. Let's explore how we can create an impact together :) My work: https://bento.me/jayaraj-vishvanadhan Email: jayaraj.gro@gmail.com Book a call: https://calendly.com/jayaraj-gro/30min

Location

Greater Bengaluru Area

AI stack

claude code

codex

deepmind

geminicli

github copilot

hugging face

Work experience

Product Manager at Cashfree Payments, May 2026 - Present · 6 mos, Bengaluru, All things Merchant Onboarding, Activation, Risk and Compliance.

Founding Product Manager at xPay (YC W24), Nov 2025 - May 2026 · 7 mos, Bengaluru, All things Product - Cross border checkout, Risk engine, Multi currency paymets, subscriptions, one time payment, card installment products, dispute and chargeback protection.

Product Manager at Jar, Feb 2023 - Jul 2025 · 2 yrs 6 mos, Bengaluru, I reported to the Director of Product and worked closely with the VP of Product Management, was part of the New user onboarding and Activation team. Worked actively on key revenue driving features like Onboarding and Withdrawal experience (Sell flow) Key contributions: - Owned the onboarding funnel and increased the login success rate by 4% and first saving subscription conversion. - Created onboarding and sell flow feature growth roadmap. - Redesigned withdrawal and the KYC flow to increase trust, led to an increase in savings per user. - Helped in end-to-end GTM of high-ticket features like Insurance and Gold vouchers and increased WoW adoption.

Product Growth at Swiggy, Aug 2021 - Feb 2023 · 1 yr 7 mos, Bangalore Urban, I reported to the Senior Growth Manager and worked with cross-functional teams in GTM of new products, improving SKU discovery and storefront experience. Key contributions: - Launched multi-channel marketing campaigns to drive awareness and adoption for 25+ new SKU launches. - Contributed towards the rebranding exercise of Swiggy InsanelyGood - Planned and automated user activation, retargeting, and subscription drip campaigns and reduced dropoffs by 8%. - Managed app Home page storefront merchandising

Senior Marketing Associate at Haymarket Media Group, May 2020 - Aug 2021 · 1 yr 4 mos, London, England, United Kingdom, Responsible for planning and launching B2B marketing campaigns for notable UK media and lifestyle brands like Campaign today, PRWeek, ManagementToday, AsianInvestor, AutoCar and C&IT Global. - Managed the campaigns and content calendar for 8+ Interanaltonal media brands. - Worked closely with the respective brand managers and guided them in planning and executing the targeted campaigns with the right target segments and suggested ways to improve CTRs and engagement.

Education

Product & Growth Program, Business Administration and Management, General, GrowthX®

Activation and Retention, Growth, Reforge