---
title: "Jay Yadav - Head - Growth & Chief of Staff in Bengaluru | Tal"
description: "Meet Jay Yadav, Chief of Staff, Growth @SuperLiving | Ex: Meesho, PocketFM, Cars24 based in Bengaluru."
image: "https://tal.club/meet/jay-yadav/share-image"
---

# Jay Yadav on Tal

## Headline

Chief of Staff, Growth @SuperLiving \| Ex: Meesho, PocketFM, Cars24

## Location

Bengaluru

## Work experience

Head \- Growth & Chief of Staff at SuperLiving, Nov 2025 \- Present · 10 mos, Bengaluru, Karnataka, India, • Building, breaking & fixing \- whatever moves the needle

Growth Manager at Pocket FM, Jun 2024 \- Oct 2025 · 1 yr 5 mos, Bengaluru, Karnataka, India, • Building and scaling user growth engines for Fantasy IPs across Meta & Google • Owned & Scaled flagship shows across channels with $5M\+ in annual ad spend\. • Built a GenAI\-led creative engine to produce high\-VFX motion videos, rapidly iterating via post\-production to unlock winning ad variants at scale\. • Owned category conversions and recovery, running continuous creative experiments to drive efficiency and growth\.

Business Manager \(Meesho Mall\) at Meesho, Jan 2024 \- Jun 2024 · 6 mos, Launched 4 new categories on Mall \- Home, Kitchen, Bags, Jewellery and scaled GMV to 3X in first quarter Led a PFS on National brands flywheel challenges for overall Mall charter, identified problems at ground level on fulfillment and user side & executed solutions to improve N/G from 31% to 45%

Associate Business Manager at Meesho, Jan 2022 \- Jun 2023 · 1 yr 6 mos, Hybrid, • Kitchen & Home Appliances • Responsible for owning P&L of \~120 Cr per month for Kitchen and Appliances category Reduced the overall supply gap in Kitchen from 60% to 25% search volume by unlocking new supply hubs in Cookware/Dinnerware leading to 12% category order growth Improved ACC funnel for Kitchen and Appliances by solving for different supply, quality, and comprehension gaps

Project Lead \- Refurbishment at CARS24, Feb 2021 \- Jan 2022 · 1 yr, Gurugram, Haryana, India, Building supply for sales and handling the refurbishment of used cars for C2C business model

## Education

Master of Business Administration \- MBA, Marketing/Operations/Analytics, Indian Institute of Management Kashipur

M\.Sc in Economics and Business Administration, International Marketing, Aalborg University

[View the original profile](https://tal.club/meet/jay-yadav)

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