Jay Yadav
Chief of Staff, Growth @SuperLiving | Ex: Meesho, PocketFM, Cars24
Bengaluru
5+ years of work experience
Nov 202510 mosPresent
Bengaluru, Karnataka, India
• Building, breaking & fixing - whatever moves the needle
Jun 20241 yr 5 mosOct 2025
Bengaluru, Karnataka, India
• Building and scaling user growth engines for Fantasy IPs across Meta & Google
• Owned & Scaled flagship shows across channels with $5M+ in annual ad spend.
• Built a GenAI-led creative engine to produce high-VFX motion videos, rapidly iterating via post-production to unlock winning ad variants at scale.
• Owned category conversions and recovery, running continuous creative experiments to drive efficiency and growth.
Jan 20246 mosJun 2024
Launched 4 new categories on Mall - Home, Kitchen, Bags, Jewellery and scaled GMV to 3X in first quarter
Led a PFS on National brands flywheel challenges for overall Mall charter, identified problems at ground level on fulfillment and user side & executed
solutions to improve N/G from 31% to 45%
Jan 20221 yr 6 mosJun 2023
Hybrid
• Kitchen & Home Appliances •
Responsible for owning P&L of ~120 Cr per month for Kitchen and Appliances category
Reduced the overall supply gap in Kitchen from 60% to 25% search volume by unlocking new supply hubs in Cookware/Dinnerware leading to 12% category order growth
Improved ACC funnel for Kitchen and Appliances by solving for different supply, quality, and comprehension gaps
Feb 20211 yrJan 2022
Gurugram, Haryana, India
Building supply for sales and handling the refurbishment of used cars for C2C business model
Education
Master of Business Administration - MBA, Marketing/Operations/Analytics
Indian Institute of Management Kashipur
20172 yrs2019
M.Sc in Economics and Business Administration, International Marketing
Aalborg University
20182018
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