---
title: "Jay Rustogi - Client Partner in Gurgaon | Tal"
description: "Meet Jay Rustogi, AI Product Builder | Ex-Founder | Building Multi-agent Workflows based in Gurgaon. AI stack includes aistudio, anthropic apis, and antigravity. Explore public work links including github and jay-portfolio-product.vercel.app."
image: "https://tal.club/meet/jay-rustogi/share-image"
---

# Jay Rustogi on Tal

## Headline

AI Product Builder \| Ex\-Founder \| Building Multi\-agent Workflows

## About

As a Product Manager at Hike, I leverage my skills in data analysis, negotiation, and go\-to\-market strategy to optimize user acquisition and retention\. I have successfully enabled users to share their success at different AHA moments, resulting in 2\.8% additional acquisitions by word of mouth\. I have also optimized the journey of new users from install to first gameplay, improving D0 gameplay by 6\.2% absolute\. In addition, I have enhanced hooks on the play store apps to improve migration to cash app, increasing it from 25% to 28%\. I have also introduced a geolocation\+KYC flow to prevent new users from banned states, improving geo coverage from 75% to 83% and reducing users from banned states in the system by 20% in 6 months\. Prior to Hike, I was a Product Manager at Gameskraft, where I implemented contracts of 100INR value to increase Gross Commission by 15%, launched the product from scratch, and acquired 3000\+ high quality users in M0 itself at a CAC of <100INR\. I am passionate about creating engaging and user\-friendly products that drive growth and revenue\.

## Location

Gurgaon

## AI stack

aistudio

anthropic apis

antigravity

claude

codex

cursor

## Work experience

Client Partner at The Product Highway, Apr 2026 \- Present · 5 mos, Bengaluru, Leading product and client engagement with Krafton \(creators of PUBG\)\.

Senior Product Manager at Jivi AI, Jun 2025 \- Apr 2026 · 11 mos, Gurugram

Product Manager at Hike, Feb 2024 \- May 2025 · 1 yr 4 mos, Meerut, Enabled the users to share their success at different AHA moments: 2\.8% \(168K\) additional acquisitions by word of mouth\. Optimised the journey of new users from install to 1st gameplay by minimising touchpoints: D0 gameplay improved by 6\.2% absolute\. Enhanced hooks on the play store apps to improve migration to cash app \(android APK\) from 25% to 28%\. Converted homescreen banners to stories instead to overcome user blindness and improve CTRs from 8% to 13% & improve actions by 2%\. Introduced a geolocation\+KYC flow to prevent new users from banned states: improved geo coverage from 75% to 83% & reduced users from banned states in the system by 20% in 6 months\.

Product Manager at Gameskraft, Mar 2022 \- Feb 2024 · 2 yrs, Bengaluru, Karnataka, India, Wimo \(Opinion / Event Trading Platform\) Product: Implemented contracts of 100INR value to increase Gross Commission by 15% \- Revenue Lever \- while maintaining liquidity Created a community/social trading construct, to improve product led growth, vitality, and also introduce a platform currency concept\. Growth Launched the product from scratch, challenge being the industry itself was extremely nascent Acquired 3000\+ high quality users in M0 itself at a CAC of <100INR Worked on revenue share based long term deals with Influencers \- a 1st in Gameskraft \- to acquire as well as retain users over 4 months, acquired a total of 34000 users at a CAC <150 Ensured M4 recovery of the CAC, ARPU being 174 & LTV of 1200INR in \~7 months Implemented all the user journeys on Clevertap Wimo became operationally profitable in 4 months Ludo Select Product Strategised & implemented Discount Pass \- a 1st in the country \- to replace bonus cash and prevent 100% monetary fraud Designed deposit offers and referral constructs to improve deposit% & organic acquisition Designed & implemented user matching logic & tournament lobby \- improve matching rate by >30% Built the 7\-day user milestone journey for succesful onboarding of users Optimised tournament crons to improve match rate to 82% from 71% Designed the complete free app and user flow from free app to cash app Growth Launched the product from scratch with app review influencers \+ partnerships with the likes of Shareit Acquired 10K\+ users in the 1st month itself at a CAC <200 & ARPU of 40 INR Pocket52 \(Poker\) Completely revamped content & audiences on all paid platforms \- optimise CAC \(7000\) & ARPU \(1400\) Opened new channels like Apple Search Ads \(ASA\); 4500 ARPU Revenue share tie\-ups with influencers from any category who know poker \- 2000 CAC & 4000 ARPU Restructured referral program to improve share to 8% from 3% in 1 month of operations, CAC is standardised at 3500 with 2000\+ monthly acquisitions & 1400 ARPU

Marketing Manager at Probo, Oct 2021 \- Apr 2022 · 7 mos, Gurugram, Haryana, India, Revamped the wallet in the app with 3 currencies to improve cash flow and unit economics Reached 700K MAU through Affiliates \+ Influencer Marketing Monthly budget of 2Cr \- Trader CAC: ₹35; Depositor CAC: ₹650 Introduced the Exit Feature \(buy & sell\) to increase repeat trades \+ bringing the platform closer to a trading platform Built a college fest focused section on the product & acquired 10K\+ users through Mood Indigo IIT Bombay Fest Increased sign\-up to 1st gameplay through revised onboarding Increased signup to deposit through task based user journey \+ deposit offers User flows & segmentation\. user retention journeys using MoEngage

## Education

Bachelor of Technology \(B\.Tech\), Civil Engineering, Northern India Engineering College

## Public links

- github: https://github\.com/jay02rustagi
- jay\-portfolio\-product\.vercel\.app: https://jay\-portfolio\-product\.vercel\.app/

[View the original profile](https://tal.club/meet/jay-rustogi)

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