Headline

AI Product Builder | Ex-Founder | Building Multi-agent Workflows

About

As a Product Manager at Hike, I leverage my skills in data analysis, negotiation, and go-to-market strategy to optimize user acquisition and retention. I have successfully enabled users to share their success at different AHA moments, resulting in 2.8% additional acquisitions by word of mouth. I have also optimized the journey of new users from install to first gameplay, improving D0 gameplay by 6.2% absolute. In addition, I have enhanced hooks on the play store apps to improve migration to cash app, increasing it from 25% to 28%. I have also introduced a geolocation+KYC flow to prevent new users from banned states, improving geo coverage from 75% to 83% and reducing users from banned states in the system by 20% in 6 months. Prior to Hike, I was a Product Manager at Gameskraft, where I implemented contracts of 100INR value to increase Gross Commission by 15%, launched the product from scratch, and acquired 3000+ high quality users in M0 itself at a CAC of <100INR. I am passionate about creating engaging and user-friendly products that drive growth and revenue.

Location

Gurgaon

AI stack

aistudio

anthropic apis

antigravity

claude

codex

cursor

Work experience

Client Partner at The Product Highway, Apr 2026 - Present · 5 mos, Bengaluru, Leading product and client engagement with Krafton (creators of PUBG).

Senior Product Manager at Jivi AI, Jun 2025 - Apr 2026 · 11 mos, Gurugram

Product Manager at Hike, Feb 2024 - May 2025 · 1 yr 4 mos, Meerut, Enabled the users to share their success at different AHA moments: 2.8% (168K) additional acquisitions by word of mouth. Optimised the journey of new users from install to 1st gameplay by minimising touchpoints: D0 gameplay improved by 6.2% absolute. Enhanced hooks on the play store apps to improve migration to cash app (android APK) from 25% to 28%. Converted homescreen banners to stories instead to overcome user blindness and improve CTRs from 8% to 13% & improve actions by 2%. Introduced a geolocation+KYC flow to prevent new users from banned states: improved geo coverage from 75% to 83% & reduced users from banned states in the system by 20% in 6 months.

Product Manager at Gameskraft, Mar 2022 - Feb 2024 · 2 yrs, Bengaluru, Karnataka, India, Wimo (Opinion / Event Trading Platform) Product: Implemented contracts of 100INR value to increase Gross Commission by 15% - Revenue Lever - while maintaining liquidity Created a community/social trading construct, to improve product led growth, vitality, and also introduce a platform currency concept. Growth Launched the product from scratch, challenge being the industry itself was extremely nascent Acquired 3000+ high quality users in M0 itself at a CAC of <100INR Worked on revenue share based long term deals with Influencers - a 1st in Gameskraft - to acquire as well as retain users over 4 months, acquired a total of 34000 users at a CAC <150 Ensured M4 recovery of the CAC, ARPU being 174 & LTV of 1200INR in ~7 months Implemented all the user journeys on Clevertap Wimo became operationally profitable in 4 months Ludo Select Product Strategised & implemented Discount Pass - a 1st in the country - to replace bonus cash and prevent 100% monetary fraud Designed deposit offers and referral constructs to improve deposit% & organic acquisition Designed & implemented user matching logic & tournament lobby - improve matching rate by >30% Built the 7-day user milestone journey for succesful onboarding of users Optimised tournament crons to improve match rate to 82% from 71% Designed the complete free app and user flow from free app to cash app Growth Launched the product from scratch with app review influencers + partnerships with the likes of Shareit Acquired 10K+ users in the 1st month itself at a CAC <200 & ARPU of 40 INR Pocket52 (Poker) Completely revamped content & audiences on all paid platforms - optimise CAC (7000) & ARPU (1400) Opened new channels like Apple Search Ads (ASA); 4500 ARPU Revenue share tie-ups with influencers from any category who know poker - 2000 CAC & 4000 ARPU Restructured referral program to improve share to 8% from 3% in 1 month of operations, CAC is standardised at 3500 with 2000+ monthly acquisitions & 1400 ARPU

Marketing Manager at Probo, Oct 2021 - Apr 2022 · 7 mos, Gurugram, Haryana, India, Revamped the wallet in the app with 3 currencies to improve cash flow and unit economics Reached 700K MAU through Affiliates + Influencer Marketing Monthly budget of 2Cr - Trader CAC: ₹35; Depositor CAC: ₹650 Introduced the Exit Feature (buy & sell) to increase repeat trades + bringing the platform closer to a trading platform Built a college fest focused section on the product & acquired 10K+ users through Mood Indigo IIT Bombay Fest Increased sign-up to 1st gameplay through revised onboarding Increased signup to deposit through task based user journey + deposit offers User flows & segmentation. user retention journeys using MoEngage

Education

Bachelor of Technology (B.Tech), Civil Engineering, Northern India Engineering College

Public links

github: https://github.com/jay02rustagi

jay-portfolio-product.vercel.app: https://jay-portfolio-product.vercel.app/