Headline

Performance Marketing & Digital Strategy | SEO · Paid Ads · Growth Analytics | PGDM Marketing ’26 | Ex-CredAble | Open to Performance Marketing Role

About

Performance marketing professional with hands-on experience turning data into growth from SEO and content strategy to B2B client engagement and paid campaign analysis. Final-year PGDM (Marketing) student at Vivekanand Business School, with real-world execution across three internships spanning fintech, IT services, and B2B sales. At CredAble (fintech): → Grew LinkedIn organic reach by 35% through targeted campaigns (CA Day, MSME Day, Intern Day) → Improved customer retention by 40% at a key client account via CRM-driven re-engagement → Produced SEO-optimised blogs and competitor analysis reports used in quarterly campaign planning → Managed outbound B2B engagement across 50+ active CRM accounts At Awdiz IT Services: → Improved CTR by 20% across Meta and Google campaigns through A/B testing of creatives → Increased enquiries by 18% for a client via keyword research and on-page SEO → Delivered 30+ content pieces (blogs, captions, newsletters) across audience segments I work at the intersection of analytics and creativity - I can read a dashboard and write copy that converts. That's what makes me a growth marketer, not just a marketer. Skills: Performance Marketing · SEO · Google Analytics · Meta Ads · Content Strategy · B2B CRM · Campaign Reporting · Competitive Analysis Navi Mumbai | Open to Performance Marketing, Digital Marketing & Growth roles - Mumbai / Hybrid / Remote

Location

India

AI stack

notion

openai

perplexity

replit

Work experience

Customer Success Intern at CredAble, May 2025 - Aug 2025 · 4 mos, Mumbai Metropolitan Region, Embedded with the B2B marketing and customer success teams at one of India's leading fintech platforms, driving digital growth and client retention across MSME-focused financial products. → Grew LinkedIn organic reach by 35% through three end-to-end campaigns (CA Day, MSME Day, Intern Day) - strategy, copy, and scheduling handled independently → Improved customer retention by 40% at Enkay by identifying drop-off triggers via CRM analysis and building a structured re-engagement cadence → Delivered SEO-optimised blogs and competitor intelligence reports directly adopted into the team's quarterly content strategy → Managed outbound B2B client engagement via calls and meetings, maintaining CRM hygiene across 50+ accounts → Collaborated with finance, risk, and business teams - translating technical product features into client-facing marketing language

Digital Marketing Intern at Awdiz IT Services, Jul 2023 - Dec 2023 · 6 mos, Navi Mumbai, Maharashtra, India, Managed full-funnel digital marketing for a Navi Mumbai-based IT services firm owning SEO, paid ads, content, and analytics independently from brief to performance report. → Improved average CTR by 20% across Meta and Google ad campaigns through A/B testing of creatives and audience targeting → Increased website enquiries by 18% for client Punit Enterprises through keyword research and on-page SEO → Produced 30+ content pieces (blogs, social captions, email newsletters) tailored to distinct audience segments → Built weekly campaign performance reports translating raw data into actionable recommendations for clients

C.S.R Executive at Enkay Ayurvedic Village, Mar 2023 - Sep 2023 · 7 mos, Vashi Navi Mumbai, Managed customer success and retention for an Ayurvedic wellness brand handling client communication, feedback systems, and inter-department coordination. → Improved customer satisfaction ratings by 20% through personalised support and faster resolution workflows → Cut client inquiry response time by 15% by redesigning inter-department communication protocols → Built a structured client feedback system that surfaced improvement opportunities feeding directly into the retention strategy

Sales And Marketing Intern at Punit Enterprises panvel, Apr 2022 - May 2022 · 2 mos, Panvel, Maharashtra, India, I am a dedicated and driven professional who recently completed an 8-week internship with Puneet Enterprises in the Sales and Marketing department. My role involved conducting comprehensive market research, performing competitive analysis, and curating engaging content. Throughout my internship, I discovered the power of client engagement. I learned that fostering strong relationships with clients not only provides valuable insights into their culture, lifestyle, and academic interests but also significantly enhances our marketing efforts. One of the key skills I developed during my internship was the ability to conduct effective market research. This skill proved to be crucial in formulating marketing strategies and identifying target markets. I also carried out comparative market analysis to gain a deeper understanding of our competition. Equipped with these insights, I was able to craft compelling sales pitches aimed at attracting potential leads. This hands-on experience has provided me with a practical understanding of sales and marketing strategies in a real-world setting.

Sales And Marketing Intern at Pyramid engineers, Mar 2022 - Mar 2022 · 1 mo, Mumbai, Maharashtra, India, During my 4-week internship in the field of sales and marketing, I had the opportunity to immerse myself in a fast-paced, professional environment. I was actively involved in various stages of the sales and marketing process, from market research and data analysis to customer engagement and post-sales support. In the initial weeks, I focused on understanding the company’s products, target audience, and market position. I conducted market research to identify potential opportunities and challenges, and used this information to help develop effective marketing strategies. I also had the chance to work closely with the sales team. This involved learning about the sales process, understanding customer needs, and helping to manage client relationships. I participated in sales meetings and contributed to achieving sales targets. In addition, I gained hands-on experience with digital marketing tools and platforms. I assisted in creating engaging content for social media, optimizing SEO for the company website, and analyzing web traffic data to measure the success of our marketing campaigns. This internship provided me with a comprehensive understanding of the sales and marketing field. The skills and knowledge I gained during this time have been invaluable in my professional development.

Education

PGDM, Marketing, Vivekanand Business School

Bachelor of management studies BMS, Marketing, Janardan Bhagat Shikshan Sansthas Changu Kana Thakur Institute of Management Studies And Research