Headline

Principal UX Designer @ Cisco | ex FreshPrints · Piggy · Open · Drivezy | B2B SaaS & B2C

About

I’m a Senior Product Designer with 9+ years of experience turning complex product challenges into experiences people actually enjoy using. I’ve worked across fintech, enterprise SaaS, AI, and B2B platforms, partnering closely with product managers, engineers, and researchers to bring clarity to ambiguous problems. Whether it’s redesigning keyless access for a mobility platform, building internal tools that reduce support costs, or improving activation and retention for financial products, I care less about shipping features—and more about creating measurable impact.

Location

Bengaluru

AI stack

claude code

claude

cursor

mcp

notion

Work experience

Principal UX Designer at Cisco, Jul 2025 - Present · 1 yr 4 mos, On-site, Led the design of a guided network topology experience that helps security administrators set up and understand complex network environments faster. Defined the product direction for an AI-assisted Policy Copilot that turns user intent into firewall policy drafts, reducing manual configuration work. Designed review and validation flows that help administrators catch policy issues before deployment, improving confidence and reducing costly configuration mistakes. Created a scalable foundation for future capabilities such as automated network discovery, policy recommendations, and faster security operations.

Lead Product Designer at Fresh Prints, Jan 2025 - Jul 2025 · 7 mos, New York, United States, Led improvements to the mobile design tool’s UI and usability, resulting in a 30% increase in click-through rates on key actions like Upload Image and Change Product Led weekly user interviews and usability testing sessions to validate features and gather actionable product feedback. Built and maintained a live delta doc to track web–mobile design differences, reducing engineering tickets by 15%. Co-led OKRs for Team B, Lexicon, and Futura; facilitated Q2 alignment sessions with cross-functional teams to drive clarity and execution momentum.

Head of Design at Piggy, Sep 2021 - Dec 2024 · 3 yrs 4 mos, Bengaluru, Karnataka, India, Built a value-focused personal finance app from 0→1, enabling smarter spending and reward accumulation, resulting in user retention and daily engagement. Drove B2B UX strategy for JM Finance and BlinkX, streamlining onboarding and improving time-to-first-investment. Facilitated weekly user testing sessions with 10+ users, contributing to a 15% increase in SIP adoption over three months.

Sr. Product Designer at Open Financial Technologies, Mar 2020 - Jun 2021 · 1 yr 4 mos, Bengaluru, Karnataka, India, Scaled user base from 73K to 3.5M B2B SaaS partners and 65K accountants by designing impactful product features. Designed core fintech tools like Zwitch API Marketplace, Lending Guarantee, and Openbook, aligning user needs with business goals. Developed an open chat feature within the customer experience platform to enhance company-customer collaboration, resulting in a 25% increase in engagement. Redesigned Open’s website and interactions, increasing CTR by 35% and improving NPS and engagement metrics by 25%.

Senior Product Designer at Open Financial Technologies, Mar 2020 - Jun 2021 · 1 yr 4 mos

Senior UX Designer at Drivezy, Jun 2018 - Feb 2020 · 1 yr 9 mos, Bengaluru, Karnataka, India, Scaled the design system across platforms, improving visual consistency and enabling 2X faster dev handoffs. Led Drivezy’s San Francisco launch, introducing a peer-to-peer rental model that achieved 13K organic installs and 5K car listings in week one. Partnered with PMs and Analytics to run A/B tests to optimize home screen design, increasing conversion by 18% Ran full UI audit and redesign, increasing mobile traffic conversion by 15%.

Graphic Designer at Tinystep, Sep 2016 - May 2018 · 1 y 8 mo, Bengaluru

Education

PG Program in Visual Design and User Experience, Design, Indian institute of technology Hyderabad

Online Course, Program on how to start a startup, Y Combinator