Headline

Ecommerce Category Leader | D2C & Marketplace P&L Category Growth | Quick Commerce & Strategic Partnerships

About

I build ecommerce categories — from zero to market leadership, and from both sides of the table. Over 11+ years, I've owned category P&L on the brand side (Xiaomi's ₹1,500 Cr D2C business) and the platform side (Amazon, JioMart), giving me a rare, dual-lens view of what actually drives growth in Indian ecommerce: assortment strategy, pricing, marketplace negotiations, and the AOP/JBP conversations that decide who wins shelf space. What I've built: — Scaled Xiaomi's Wearables, Appliances & D2C business (Mi.com) end-to-end: budget ownership, category P&L, cross-functional execution — Built JioMart's Home Appliances category from zero to ₹1 Mn in business in its first week — Managed strategic marketplace accounts at Amazon for 7+ years, driving market share gains in competitive categories I'm at my best when I'm building something new — a category, a channel, a partnership — and I bring the same toolkit each time: GTM strategy, P&L ownership, negotiation with platform leadership, and the ability to translate messy market data into a commercial plan a team can actually execute.

Location

Bengaluru

AI stack

claude code

claude

gemini

Work experience

Senior Category Manager at Xiaomi India, Jan 2025 - Present · 1 yr 9 mos, Bengaluru, Karnataka, India

D2C Lead at Xiaomi India, Sep 2023 - Dec 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India

Sales Operations Manager at Xiaomi India, Aug 2023 - Dec 2024 · 1 yr 5 mos, Directed Xiaomi's ₹1,500 Cr D2C business (Mi.com) end to end — budget ownership, category P&L, and cross-functional execution.

Senior Category Manager at Reliance Retail, Dec 2021 - Aug 2023 · 1 yr 9 mos, Mumbai, Maharashtra, India

Category Manager at JioMart, Nov 2021 - Aug 2023 · 1 yr 10 mos, Built the Home Appliances category from zero for JioMart's 3P marketplace in 3 months, generating ₹1 Mn in business in launch week.

Manager Strategic Initiatives at Amazon, Apr 2021 - Nov 2021 · 8 mos, Mumbai, Maharashtra, India

Strategic Engagement Manager at Amazon, Apr 2020 - Mar 2021 · 1 yr

Strategic Account Manager at Amazon, Apr 2017 - Mar 2020 · 3 yrs, Bengaluru, Karnataka, India

Sales Account Manager at Dell EMC, May 2015 - Feb 2017 · 1 yr 10 mos, Bengaluru Area, India, Part of the West Retention & Development Accounts Team dealing majorly with Large Corporate Enterprise Segment operating within the Western Region of India. -Demonstrated Success in Retaining Existing Client base & managed to Acquire Multiple Customer Accounts from my target patch with extremely low escalation rate & high levels of customer satisfaction. -Actively involved in Developing detailed account plans & Successful execution of Planned Strategies within target account set in coordination with my team Comprising of Account Executive, Technical Sales Representative & Solution Consultants to ensure sale of an End to End Portfolio of IT Products & Services ranging from End User Computing thereby securing a high stickiness for Dell within the territory -Pivotal role in creating demand for Dell Products, Analyzing Competition like HP, IBM, Lenovo, Acer & Others in terms of their strategy and Product based Pricing Decisions/ Negotiations to win orders for DELL -During my brief stint with Dell, have been able to establish long-term relationships with key stakeholders within allocated clientele utilizing my Strong interpersonal skills to proactively identify the customers’ need, serving as the trusted adviser in recommending them apt technology solutions from Dell to address their specific pain points & thereby achieving their business goals ensuring the best service possible.

Education

Bachelor of Business Administration, Marketing, Ahmedabad University

Master of Business Administration, Marketing, Institute of Management, Nirma University