Headline

Experienced in Content Management, Public Relations, Media Relations, and Brand Management

About

An experienced Public Relations professional with a specialized focus on content management. I am experienced at effectively leveraging various media platforms to drive brand recognition and enhance corporate reputation. I develop and implement strategic communication plans to convey impactful messages to the target audience. Through my skills of content creation, crisis management, and media relations, I work towards positioning a brand as an industry leader, while fostering strong relations with stakeholders. I strive to deliver messages that resonate with the target audience and helps drive brand awareness through press releases, social media campaigns, articles, etc. Through a proactive approach, I work with stakeholders to enhance a positive brand perception by ensuring effective communication through various channels. My passion for storytelling and the ability to navigate through the complex media landscape, helps me deliver quantifiable results.

Location

Chandigarh

Work experience

Content Writer at Canam Consultants, Aug 2023 - Dec 2024 · 1 yr 5 mos, Chandigarh, India, - Writing well-researched articles for the website. - Optimizing all content with accurate keywords and interlinking - Working on landing pages, website articles, off-page articles, content for events, marketing campaigns, social media scripts, PPTs, brochures, and speeches. - Delivering tasks assigned by Management within the stipulated time - Coordinating with the designers and other teams, such as B2B and IT, to work on the content and design aspects of brochures, newsletters, and landing pages and to timely complete projects at hand. - Proofreading and editing of content written by teammates - Assisting teammates with their queries and overall team management - Working with the Social Media team to proofread content on social media posts and videos, and assist them as per requirement - Utilizing tools such as Hemingway, YoastSEO, Alsoasked.com, Ubersuggest, Undetectableai, etc to optimize content with a proper structure with relevant keywords - Identifying any oversight in the content published on the website and other collateral of the company and getting it rectified

Content Specialist at Unify Wizards, Dec 2022 - Jun 2023 · 7 mos, Sahibzada Ajit Singh Nagar, Punjab, India, - I crafted persuasive and impactful content for various digital platforms, including client websites, social media accounts, and website landing pages. - To ensure accuracy and precision of client websites, I optimized them with meticulous proofreading. - I developed engaging scripts for YouTube videos and Podcasts to elevate their effectiveness and reach. - I worked with diverse content types, such as website articles, newsletters, guest blogs, PR articles, email marketing, and e-books, etc. - Through a collaboration with graphic designers, video editors, and other teams, I delivered content that was thought provoking and of a superior quality. - I mentored and supported interns to guide them on content strategies, effective communication and different writing styles.

Research Intern at Panjab University, Sep 2021 - Jan 2022 · 5 mos, Chandigarh, India, - I coordinated and tracked the various activities performed by the team within the project. - I maintained a comprehensive database of photographs and videos capturing project activities. - I collected and analyzed relevant data to conduct extensive research as part of an ongoing research paper. - Using professional software, I edited project videos to create highly engaging content that aligned with the objectives of the project.

Account Executive at QuikRelations India, May 2021 - Jun 2021 · 2 mos, Chandigarh, India, - I crafted accurate and engaging content by extensive proofreading to help enhance clients' brand image. - With strategic social media content, I helped increase brand awareness and strengthen relationships with stakeholders of the client. - By conducting media outreach campaigns and establishing connections with various journalists, editors, and influencers, I ensured a positive media coverage for the client. - By compiling comprehensive lists of relevant contacts, including food bloggers, nutritionists, fitness bloggers, etc. I worked towards expanding the brand's reach.

Brand Manager at 361 Media Corps, Jan 2021 - Apr 2021 · 4 mos, Chandigarh, India, - To ensure high-quality and engaging content, I managed various social media platforms and email campaigns. - By leveraging market research and audience insights, I created effective content strategies that enhanced the visibility of a brand. - Coordinated efforts with graphic designers, video editors and other teams to align messaging and maintain a cohesive brand identity. - To deliver key brand messages that facilitated effective communication, I designed infographics that assisted in enhancing engagement by conveying complex information with a visual appeal.

Education

Master of Arts - MA, Mass Communication/Media Studies, Panjab university

Diploma, Playwriting and Screenwriting, Whistling woods international