---
title: "Jaskaran Singh - Chief Product Officer in Dubai | Tal"
description: "Meet Jaskaran Singh, Chief Product Officer, NorthLadder | ex- VP Product, Careem based in Dubai. AI stack includes livekit, manus, and ollama."
image: "https://tal.club/meet/jaskaran-singh/share-image"
---

# Jaskaran Singh on Tal

## Headline

Chief Product Officer, NorthLadder \| ex\- VP Product, Careem

## About

Seasoned C\-suite tech leader with 20\+ years of experience across Product Management, Growth, Strategy, P&L / Business leadership and Lean Operations across Marketplaces / Super apps / Consumer Internet / Ride\-sharing / Food delivery / Quick commerce / Financial Services\. Strong track record of building innovative products from scratch to market leadership, scaling product lines while transforming strategy & operating model, simplifying user experience and driving product\-led growth by building habit\-forming products\. Built efficient hyperlocal, on\-demand marketplaces for rides and deliveries, applying AI at scale\. Experienced in building the scaling journey & path to profitability for startups\. Worked across emerging markets in the MENA, EU, India and APAC regions\. Extensive experience in leading large teams and working closely with Founders / CEOs\. Key skills: \- Product\-led growth, AI\-first experiences \- Super apps, Subscriptions, Q\-commerce, hyper local on\-demand Marketplaces \- Strategy, P&L Leadership, leading teams of xxx\+ \- Performance turnarounds \- Product Management, Lean, agile \- Growth, Lean operations \- Building high caliber teams from scratch \- Consulting: Strategy, Lean Operating models, Digital Transformation, Performance turnarounds, Complex PMO’s \- M&A: Commercial Diligence, Valuations, Post merger integration Education: \- MBA from Indian Institute of Management / Bocconi University, Milan \- Executive programs: Kellogg School of Management, Tuck School of Business and Indian School of Business \- Computer Science Engineer

## Location

Dubai

## AI stack

livekit

manus

ollama

sora

## Work experience

Chief Product Officer at NorthLadder, Feb 2026 \- Present · 5 mos, Dubai, United Arab Emirates, Organizing device trade\-ins / circularity, globally \(20\+ countries and counting\); building a global, AI\-powered marketplace for used electronic devices\. Leading product, design and demand growth across NorthLadder’s markets\. Building an AI\-native team and culture\.

VP of Product at Careem, Dec 2020 \- Feb 2026 · 5 yrs 3 mos, Dubai, United Arab Emirates, Careem is the everyday Super App of the MENA region \(acquired by Uber for 3\.1B$\) with presence in ride\-hailing, food, groceries, deliveries, payments and home services\. We operate in 90\+ cities across 12 countries and serve \+50M users\. Led the Platform Growth and Monetization charter: \- Built Careem Plus \(Careem's super app membership program\) from scratch and grew it to the largest membership program in it's category \- Incubated AdTech at Careem \- Led search & discovery, engagement & personalization platforms Previously led Product teams for Rides, Food, Groceries, Quick commerce, Deliveries and Care, with a vision to simplify everyday life for our customers, across the MENA region\. Key highlights: \-Simplified the rides booking flow to significantly reduce effort to book and improve conversions \-Built a commuter product that grew to multi\-M$ ARR, in a few months \-Revamped the groceries product to multiply user conversions and order volumes, in a short time \-Significantly improved conversions on Food through personalization of the discovery experience \-Launched a COVID vaccination service that helped \+XXX k people at the height of the pandemic

VP of Food at Careem, Oct 2023 \- Nov 2025 · 2 yrs 2 mos, Extended product chops into commercial leadership and led the Food vertical, the largest business at Careem Technologies\. \- Grew GTV \+2x and Revenues \+2\.5x \- Achieved significant market share gains \- Turned around economics from loss making to healthy EBITDA profits \- Delivered benchmark setting customer engagement and retention metrics \- Significantly enhanced customer and restaurant facing product experiences \- Established marquee restaurant relationships and significantly boosted equity with restaurant partners \- Fended off intense, capital rich competition

Senior Director of Product at Careem, Mar 2018 \- Nov 2020 · 2 yrs 9 mos, Led multiple Product teams that helped Careem unlock significant GMV in the Rides business: \- Taxi JV: Launched the product for Hala, world's 1st mobility PPP JV between Careem & RTA that grew to \+XXX M$ GMV \- Careem Bus: a mass mobility solution for daily commuters \- Intercity: a service for long\-distance travel, between cities Led the Captain Product team responsible for Growth & Experience for our 2M\+ Captains \(drivers\)\. Defined the Product Vision, Strategy, Roadmap and managed a significant P&L for supply in our markets: \- Growth: Doubled active users, halved costs and attained industry leading retention rates \- Efficiency: Helped chart and achieve the path to profitability for Rides \- Built an efficient multi\-vertical real time logistics marketplace for Rides & Deliveries that enabled Careem’s pivot from a mobility player to a Super App \- Experience: Built a Captain Super App that enabled Captains to work seamlessly across Rides and Deliveries \(Food, Shops, Order Anything\) \- Payments: Launched on\-demand payouts \(regional 1st\), slashed bad debt losses \- Fleet Solutions: Vehicle financing, insurance, auxiliary earnings \(ads, product sampling\)

Lead Product Manager \- Digital banking at Emirates NBD, Jan 2015 \- Aug 2017 · 2 yrs 8 mos, Dubai, UAE, Led product teams building digital banking products \(web, mobile, tablet, ATM\) and straight through experiences for core consumer banking journeys \(KYC, accounts, credit cards, loans etc\), created market\-leading digital infrastructure, and helped achieve significant efficiency

Manager \- Strategy & Transformation at Emirates NBD, Jan 2013 \- Dec 2014 · 2 yrs, Dubai, UAE, Part of core team responsible for scaling Tanfeeth \(shared services startup, wholly owned subsidiary of Emirates NBD\) \~3x from early to mature stage\. Contributed to building the core lean operating model, end to end Lean transformation of retail banking operations, on\-boarding multiple new clients and growing existing relationships

Senior Consultant at KPMG India, Oct 2010 \- Dec 2012 · 2 yrs 3 mos, Strategy & Operations Consulting for clients across the Financial Services space\. Experience with Banks, NBFCs, Insurance companies, AMCs and Broking firms\. Key engagements included: Banking & NBFC: \- Leading Australian bank’s entry into Financial Services in India \- Market Entry / Growth strategy for leading Indian NBFC’s \- Banking license for a leading Korean bank's India entry Insurance: \- Transformation of health insurance business for India’s leading public sector insurance companies \- Multiple Private Equity / Corporate investments in the Indian insurance sector \-Distribution model for a leading non\-life insurance company Asset Management: \- Investment case for Asset Management and pitch\-book for potential JV partners \- Publication on Asset Management titled ‘Enabling inclusive growth to scale higher peaks’\.

Consultant at KPMG India, Jun 2008 \- Sep 2010 · 2 yrs 4 mos

Summer Internship at Marico, Apr 2007 \- Jun 2007 · 3 mos, Study to improve performance of a retail excellence program\. Recommendations well received, leading to offer for full time position

## Education

PGDM, Marketing, Finance, Indian Institute of Management, Kozhikode

MBA, International Exchange Student, Finance, Marketing, Università Bocconi

[View the original profile](https://tal.club/meet/jaskaran-singh)

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