Headline

Chief Product Officer, NorthLadder | ex- VP Product, Careem

About

Seasoned C-suite tech leader with 20+ years of experience across Product Management, Growth, Strategy, P&L / Business leadership and Lean Operations across Marketplaces / Super apps / Consumer Internet / Ride-sharing / Food delivery / Quick commerce / Financial Services. Strong track record of building innovative products from scratch to market leadership, scaling product lines while transforming strategy & operating model, simplifying user experience and driving product-led growth by building habit-forming products. Built efficient hyperlocal, on-demand marketplaces for rides and deliveries, applying AI at scale. Experienced in building the scaling journey & path to profitability for startups. Worked across emerging markets in the MENA, EU, India and APAC regions. Extensive experience in leading large teams and working closely with Founders / CEOs. Key skills: - Product-led growth, AI-first experiences - Super apps, Subscriptions, Q-commerce, hyper local on-demand Marketplaces - Strategy, P&L Leadership, leading teams of xxx+ - Performance turnarounds - Product Management, Lean, agile - Growth, Lean operations - Building high caliber teams from scratch - Consulting: Strategy, Lean Operating models, Digital Transformation, Performance turnarounds, Complex PMO’s - M&A: Commercial Diligence, Valuations, Post merger integration Education: - MBA from Indian Institute of Management / Bocconi University, Milan - Executive programs: Kellogg School of Management, Tuck School of Business and Indian School of Business - Computer Science Engineer

Location

Dubai

AI stack

livekit

manus

ollama

sora

Work experience

Chief Product Officer at NorthLadder, Feb 2026 - Present · 5 mos, Dubai, United Arab Emirates, Organizing device trade-ins / circularity, globally (20+ countries and counting); building a global, AI-powered marketplace for used electronic devices. Leading product, design and demand growth across NorthLadder’s markets. Building an AI-native team and culture.

VP of Product at Careem, Dec 2020 - Feb 2026 · 5 yrs 3 mos, Dubai, United Arab Emirates, Careem is the everyday Super App of the MENA region (acquired by Uber for 3.1B$) with presence in ride-hailing, food, groceries, deliveries, payments and home services. We operate in 90+ cities across 12 countries and serve +50M users. Led the Platform Growth and Monetization charter: - Built Careem Plus (Careem's super app membership program) from scratch and grew it to the largest membership program in it's category - Incubated AdTech at Careem - Led search & discovery, engagement & personalization platforms Previously led Product teams for Rides, Food, Groceries, Quick commerce, Deliveries and Care, with a vision to simplify everyday life for our customers, across the MENA region. Key highlights: -Simplified the rides booking flow to significantly reduce effort to book and improve conversions -Built a commuter product that grew to multi-M$ ARR, in a few months -Revamped the groceries product to multiply user conversions and order volumes, in a short time -Significantly improved conversions on Food through personalization of the discovery experience -Launched a COVID vaccination service that helped +XXX k people at the height of the pandemic

VP of Food at Careem, Oct 2023 - Nov 2025 · 2 yrs 2 mos, Extended product chops into commercial leadership and led the Food vertical, the largest business at Careem Technologies. - Grew GTV +2x and Revenues +2.5x - Achieved significant market share gains - Turned around economics from loss making to healthy EBITDA profits - Delivered benchmark setting customer engagement and retention metrics - Significantly enhanced customer and restaurant facing product experiences - Established marquee restaurant relationships and significantly boosted equity with restaurant partners - Fended off intense, capital rich competition

Senior Director of Product at Careem, Mar 2018 - Nov 2020 · 2 yrs 9 mos, Led multiple Product teams that helped Careem unlock significant GMV in the Rides business: - Taxi JV: Launched the product for Hala, world's 1st mobility PPP JV between Careem & RTA that grew to +XXX M$ GMV - Careem Bus: a mass mobility solution for daily commuters - Intercity: a service for long-distance travel, between cities Led the Captain Product team responsible for Growth & Experience for our 2M+ Captains (drivers). Defined the Product Vision, Strategy, Roadmap and managed a significant P&L for supply in our markets: - Growth: Doubled active users, halved costs and attained industry leading retention rates - Efficiency: Helped chart and achieve the path to profitability for Rides - Built an efficient multi-vertical real time logistics marketplace for Rides & Deliveries that enabled Careem’s pivot from a mobility player to a Super App - Experience: Built a Captain Super App that enabled Captains to work seamlessly across Rides and Deliveries (Food, Shops, Order Anything) - Payments: Launched on-demand payouts (regional 1st), slashed bad debt losses - Fleet Solutions: Vehicle financing, insurance, auxiliary earnings (ads, product sampling)

Lead Product Manager - Digital banking at Emirates NBD, Jan 2015 - Aug 2017 · 2 yrs 8 mos, Dubai, UAE, Led product teams building digital banking products (web, mobile, tablet, ATM) and straight through experiences for core consumer banking journeys (KYC, accounts, credit cards, loans etc), created market-leading digital infrastructure, and helped achieve significant efficiency

Manager - Strategy & Transformation at Emirates NBD, Jan 2013 - Dec 2014 · 2 yrs, Dubai, UAE, Part of core team responsible for scaling Tanfeeth (shared services startup, wholly owned subsidiary of Emirates NBD) ~3x from early to mature stage. Contributed to building the core lean operating model, end to end Lean transformation of retail banking operations, on-boarding multiple new clients and growing existing relationships

Senior Consultant at KPMG India, Oct 2010 - Dec 2012 · 2 yrs 3 mos, Strategy & Operations Consulting for clients across the Financial Services space. Experience with Banks, NBFCs, Insurance companies, AMCs and Broking firms. Key engagements included: Banking & NBFC: - Leading Australian bank’s entry into Financial Services in India - Market Entry / Growth strategy for leading Indian NBFC’s - Banking license for a leading Korean bank's India entry Insurance: - Transformation of health insurance business for India’s leading public sector insurance companies - Multiple Private Equity / Corporate investments in the Indian insurance sector -Distribution model for a leading non-life insurance company Asset Management: - Investment case for Asset Management and pitch-book for potential JV partners - Publication on Asset Management titled ‘Enabling inclusive growth to scale higher peaks’.

Consultant at KPMG India, Jun 2008 - Sep 2010 · 2 yrs 4 mos

Summer Internship at Marico, Apr 2007 - Jun 2007 · 3 mos, Study to improve performance of a retail excellence program. Recommendations well received, leading to offer for full time position

Education

PGDM, Marketing, Finance, Indian Institute of Management, Kozhikode

MBA, International Exchange Student, Finance, Marketing, Università Bocconi