Headline

culture, community, attention | iit madras

About

i’m jareer - an iit madras graduate with experience of working in product and growth marketing roles across consumer companies. over the last few years, i’ve worked across product, growth and founder-led roles - from improving onboarding and retention journeys to scaling consumer apps through paid acquisition, creator collaborations and growth experiments. what has consistently fascinated me is how consumer behavior shapes products, businesses and culture. lately, i’ve been spending a lot of time thinking about marketing in the post-ai world - how brands stand out when content becomes abundant and distribution gets commoditized. i’m particularly interested in: - distribution and gtm - community building for brands - word of mouth marketing - cultural branding outside work, i spend a lot of time reading non-fiction (entrepreneurship, psychology, social systems) and have been meditating for the last 8 years — still trying to get better at bringing my attention back to the present moment :) always happy to connect with people building interesting things. my email is jareer.samad@gmail.com

Location

Bengaluru

AI stack

claude

deepseek

elevenlabs

gemini

lovable

notion

Work experience

Growth Marketer at Kensium, Dec 2025 - Present · 10 mos, India, - leading growth strategy and customer acquisition initiatives for external clients across paid and organic channels - executing multi-channel gtm and performance marketing campaigns to improve engagement, conversion, and business growth metrics

All Things Growth at Various Startups, Sep 2024 - Nov 2025 · 1 yr 3 mos, India, worked with several early stage startups on their growth. here are some of the snapshots: dugout - - ran google ads worth ₹8 lakhs at ₹4.5 cpi driving 6m+ app impressions - optimized onboarding journey through market research and competitor analysis, improving activation metrics by 20% - collaborated with 10+ creators and external partners to execute growth campaigns, increasing Instagram followers by 4.5k - led aso and growth experiments driving 2.5x increase in app impressions and 15% higher conversion rate spur.fit - refined gtm and onboarding strategy through competitor analysis and customer journey optimization piepay - led paid and organic growth initiatives across google and meta resulting in 30k+ app installs and 2.5k instagram followers

Founder at Stealth Startup, Mar 2023 - Jun 2024 · 1 yr 4 mos, Bengaluru, left rupyy to start my own company. around a problem that has always interested me - human connection. thought that a new social media platform can be used to solve one of the most pressing problems facing humanity today - loneliness and mental health our vision was to build a consumer social app to solve for these problems. my naive optimism helped me overcome the inhibition of leaving my job but I realized how difficult it is to get anything off the ground. especially in marketplace type products where "cold start problem" is so hard to overcome things that I worked on: - conducted user interviews and prototyping with 50+ early adopters using jtbd and design thinking frameworks - collaborated with creators and online communities like product hunt and indie hackers for gtm and product launch initiatives - scaled the product to 50k+ app installs and 9% weekly retention through iterative growth experiments - managed ₹2.5L+ marketing budget across Google and Meta Ads for user acquisition campaigns

Product Manager at rupyy, Sep 2022 - Mar 2023 · 7 mos, Gurugram, rupyy (pronounced “rupee”) is the fintech arm of the car dekho group explored technical product management. after delving into habit forming products, this role was about collaboration with bank and designing loan journey. quite a different side of product management I was exposed to snapshot of my work - collaborated with hdfc bank on api integration and customer journey workflows for the new car finance business - revamped new car finance onboarding journey driving ₹135 crore business impact, improving acquisition and retention by 14% and 9% the sheer scale of fintech in india was something i hadn’t fully appreciated before. the new car finance vertical itself expanded to a 100 cr+ loan book within a span of few months.

Growth Product Manager at StepSetGo, Jul 2021 - Aug 2022 · 1 yr 2 mos, India, first job out of college, right around the peak of the 2021 “pm” wave. consumer products and the psychology behind them always fascinated me - habit loops, gamification, retention mechanics snapshot of my work: - analyzed user behavior for a 1m+ mau consumer platform using mixpanel and moEngage to identify engagement and retention opportunities - redesigned referral and gamification flows through growth experiments, improving user activation metrics by 22% learnt how much cross-functional coordination and firefighting goes behind shipping consumer products

Education

bachelor & master of technology, Civil Engineering, Indian Institute of Technology, Madras