Headline

Product Marketing Manager | Colossal Nerd and Serial Yapper ✨️

About

TL;DR: A quasi lawyer + curious marketer who’s always looking to learn new things The longer version: It took me several near death experiences and one kidney transplant to realise that life is short and you should spend it doing what you love. And that’s exactly what I do today. Post transplant I became a solopreneur (while still in law school) by monetising my passion for writing and working with 10+ companies across the world to create content that fueled their GTM efforts. Now I’ve become a full-time marketer, currently working with Springworks to scale our PMM function and drive awareness about our new product offerings. I’m a total yapper (or conversationalist if we're being classy) and love geeking out about tons of things like startups, history, writing, F1… anything under the sun really 👀 Simply put, I like my coffee filtered and conversations unfiltered ☕ If you want to learn more about my journey, talk marketing, or just wanna chat - I’m one DM away ✨

Location

Bengaluru

AI stack

claude code

codex

lovable

notebooklm

openai

Canva Magic Studio

Work experience

Product Marketing Manager at Springworks, Oct 2025 - Present · 11 mos, Remote, I own PMM across 3 products: SpringVerify, EngageWith, and Goodfit, driving GTM, adoption, and pipeline Lead webinar-led demand generation for SpringVerify, consistently driving 200+ registrations per month from sales prospects Built and scaled the “Best Place to Work” certification program (EngageWith) → 865 registrants, 156 product signups (~18% conversion), 23 companies certified Created high-converting landing pages and case studies to support acquisition and sales enablement Goodfit (Sole PMM – End-to-End GTM Ownership): Repositioned product and revamped website messaging → 2.3x increase in traffic Improved onboarding and signup flow → 60% reduction in time-to-value Owned lifecycle marketing → improved email CTR from 10.2% → 16.8% Ran review generation campaigns → 22 G2 reviews in 2 weeks Built automation workflows using ClaudeCode, Make.com, and Zapier to streamline CS and sales operations Collaborate cross-functionally with product, design, engineering, sales, and CS teams (5–10 stakeholders) to execute GTM and growth initiatives

Content and Product Marketing at Factors.ai, Jan 2024 - Sep 2025 · 1 yr 9 mos, Started off as a content marketer and moved to PMM 👇 Drove $100K+ pipeline via product led content Built founder-led LinkedIn motion → 20+ MQLs/month Contributed to GTM for LinkedIn AdPilot feature launch → 300+ inbound enquiries Improved onboarding email performance → +31% CTR Scaled event-led GTM → executed 23 webinars with marketing experts Created sales enablement assets (10+ battlecards, case studies, one-pagers) to accelerate deal cycles Collaborated cross-functionally with product, design, engineering, and sales Managed 2 freelance social media marketers to execute distribution and content initiatives

Freelance Content and Product Marketer at Various Companies, Feb 2022 - Sep 2025 · 3 yrs 8 mos, Became a soloprenuer while recovering from my kidney transplant. Worked with 35+ clients like: ✅️ Userpilot ✅ Storylane ✅ Product Fruits ✅ Sleeknote (Drip) ✅ Convosight ✅ Slite ✅ Contensify ✅ TripleDart ✅ Khula ✅ Valeo Legal Marketing ... and more I can't mention 'cause I signed NDAs

Education

BA.LLB, Law, Ramaiah College of Law - Autonomous

GrowthX®

Public links

janhavinagarhalli-portfolio.vercel.app: https://janhavinagarhalli-portfolio.vercel.app/