Janarthanan Thirumalaisamy

3+ years of work experience

Feb 20269 mosPresent

Apr 20241 yr 9 mosDec 2025

Chennai, Tamil Nadu, India

Designed YouTube thumbnails for the Ask Ragulan channel, focusing on click-through optimisation and visual hierarchy. Created AI-generated visual assets integrated directly into video content to enhance storytelling and production efficiency. Designed branding and social media creatives aligned with channel tone and audience psychology. Collaborated with content and editing workflows to ensure visual consistency across thumbnails and in-video graphics.

Sep 20233 mosNov 2023

On-site

Designed high-performing thumbnails and short-form visuals for YouTube Shorts and video content. Contributed to content creation for a channel with 2+ million followers, working within fast-paced, high-volume publishing cycles. Optimised visuals for mobile-first consumption, retention, and platform-specific engagement.

Mar 20231 yr 2 mosApr 2024

Chennai, Tamil Nadu, India

Designed and implemented a dynamic pricing SOP, replacing a rigid one-size-fits-all pricing structure with segmented workflows based on client value and requirements. Developed process-specific SOPs for different customer categories, improving operational clarity for both high-value and low-budget clients. Created complete brand guidelines for BNI Sparkles – North Chennai Chapter, including visual identity rules and usage standards. Redesigned the BNI chapter roster, improving visual consistency, readability, and professional presentation. Led and mentored 5–8 interns (full-time and part-time), assigning tasks, reviewing design output, and maintaining quality standards. Acted as a bridge between strategy and execution by translating business needs into structured visual and design systems.