• Built and optimized responsive UI components using Next.js, improving load performance and enhancing user experience across devices. • Architected a serverless, event-driven backend leveraging AWS Lambda, Step Functions, EventBridge, DynamoDB, and SQS, enabling job routing, automated task execution, and scalable processing workflows. • Led SEO optimization efforts, improving search discoverability through metadata refinement, performance tuning, and structured content enhancements; integrated Mixpannel Analytics for data-driven insights. • Integrated the PhonePe payment gateway, ensuring secure, fast, and seamless user transactions. • Engaged directly with users during residential community induction programs to demonstrate product features, gather real-world feedback, and influence feature improvements.