Headline

growth, community & storytelling across early-stage brands ☕️

About

hey, i’m jahnavi ✷ still figuring things out, but right now i work somewhere between growth, storytelling, internet behaviour, and community. > studied microbiology before working in growth > spent a lot of college growing fungi, fermenting wine, and running experiments that somehow turned into an interest in people, behaviour, storytelling, and communities > did growth and storytelling at a lifestyle stationery brand, helping scale creator-led campaigns, affiliate programs, lifecycle emails, and retail distribution across the us & eu > helped build product × people, a podcast, newsletter, and community featuring product and design leaders from zomato, linkedin, myntra, practo, jar, jiohotstar, and more > worked on in-app engagement and lifecycle communication flows at a mental health startup, where the way people were spoken to mattered as much as the product itself > worked on community-led experiences at a sustainability-focused cultural space built around local brands, workshops, music, food, and wellness > led mental and maternal health initiatives through rotaract across india, sri lanka, and nepal > did travel hosting at a tour agency for a while and realised i really enjoy talking to people, reading energy in rooms, and making experiences feel personal > bharatanatyam dancer, into sketching, painting, and reading, café hopper, and someone who spends way too much time observing internet behaviour

Location

Bengaluru

AI stack

claude code

elevenlabs

lovable

ChatGPT

Make

tl;dv

Work experience

growth, gtm and community associate at Enzo Lab | Product Design, UX/UI & Strategy Studio, Jul 2025 - Feb 2026 · 7 mo, Bangalore, enzo is a product and ux studio working with early-stage teams and institutions. a lot of growth came from showing how the team thought, not just what it shipped. that’s where product × people came in. i worked across content, community, outreach, and growth experiments, mostly trying to understand what actually made people stay, participate, and come back. i helped build product × people across the podcast, newsletter, youtube, and whatsapp community. worked on guest outreach, content direction, clips, hooks, thumbnails, newsletters, distribution, community discussions, and live amas with people from zomato, linkedin, myntra, practo, jar, jiohotstar and more. outside content, i also worked closely with the founders on outbound, onboarding experiments, website flows, and growth conversations for the studio itself. what i liked most was seeing how conversations slowly turned into community, and community eventually turned into opportunities and revenue. - built and scaled a 500+ member community - grew the newsletter to 400+ subscribers - generated 5K+ youtube views through content distribution and repurposing - contributed to ₹12L+ in closed deals through outbound and founder-led conversations - improved qualified conversions by 20% through onboarding and ux experiments - maintained ~25% newsletter open rate and ~2% ctr

product & growth intern at YourDOST, Apr 2025 - May 2025 · 2 mos, Bengaluru, Karnataka, India, worked on how users experienced the product after signing up, especially around messaging, follow-ups, reminders, and getting people to come back without making communication feel robotic or pushy. a lot of the work was around understanding how sensitive communication changes when you're working in mental health, where the way something is said matters as much as the feature itself. i also contributed to blogs and user stories, helping shape lived experiences into content that felt more human and less overly polished. this experience made me realise how quickly growth breaks when communication stops feeling genuine. - contributed to ~10% improvement in engagement quality - worked across both b2c and b2b user journeys

top product fellow at NextLeap, Jul 2024 - Jan 2025 · 7 mos, joined nextleap because i genuinely wanted to explore product management seriously before eventually realising i enjoyed growth, distribution, storytelling, and user behaviour much more. worked on product thinking, user research, prioritisation, experimentation, and figuring out what problems are actually worth solving before building anything. also spent a lot of time writing prds, breaking down user problems, and understanding how product, growth, and business decisions connect behind the scenes. honestly, it mostly taught me how startups think under ambiguity and how every team eventually ends up living inside notion docs and badly formatted prds 😭

brand, growth & partnerships at Notcoy, Mar 2024 - Jul 2024 · 4 mo, Delaware, United States, when i joined notcoy, a lot was happening at once — products, creators, affiliates, email, ads — but none of it sounded like it came from the same person. every launch felt like starting over. my job slowly became making sure the brand felt emotionally consistent everywhere someone interacted with it. i worked across instagram storytelling, creator campaigns, affiliate systems, lifecycle emails, partnerships, launches, and growth experiments, mostly trying to understand what people actually connected with instead of just what performed. instagram became the biggest storytelling surface. the content focused more on routines, comfort, journaling, slow mornings, and familiar moments instead of aggressively pushing products. i worked mostly with nano and micro creators because trust mattered way more than reach for us. i also rebuilt the affiliate programme through shopify collabs so creators could properly track clicks, conversions, commissions, and performance instead of promoting once and disappearing. outside that, i worked on creator outreach, dm conversations, collabs, affiliate onboarding, shipping coordination, email flows, and retail expansion across the us & eu. this role taught me that growth usually works much better when people feel something before they’re sold something. - helped grow the creator-led audience to ~40K - onboarded 200+ affiliates in one week - drove a 35% uplift in referral-led purchases - improved creator-led conversions by ~30% through storytelling experiments - lifecycle emails contributed to a 28% lift in retention - reels consistently reached 10K–13K people with 100–300+ saves - supported retail expansion across 300+ stores in the us & eu - contributed to ~$15K in profit

Education

bachelor's in science - chemistry zoology and microbiology, Mount Carmel College, Palace Rd, Bengaluru

Public links

jahnavigp.xyz: https://jahnavigp.xyz/